Vodafone
-
Upload
sudhir-singh-rajput -
Category
Business
-
view
2.846 -
download
1
description
Transcript of Vodafone
![Page 1: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/1.jpg)
Presented By Group 11
![Page 2: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/2.jpg)
Introduction• Vodafone Group is
telecommunications Company Headquartered In London. Un
• It is the World's Largest Mobile Telecommunications Company Measured By Revenues And The World's SECOND LARGEST Measured By Subscribers.
• It is successfully Operating In Over 30 Countries And Has Partner Networks In Over 40 Additional Countries .
![Page 3: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/3.jpg)
OverviewFounded 1984
HEADQUARTERS LONDON , U.K.
Area served Worldwide
Key people GERARD KLIESTERLEE(Chairman)VITTORIO COLLAO (CEO)
Products Mobile Telephony, Internet Services, Digital Television
Revenue $ 45.88 billion (2011)
![Page 4: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/4.jpg)
Vodafone In India• Vodafone was launched
officially on 21st September 2007.
• Vodafone Acquires A 67% Stake In Hutchison Essar For $10.7 Billion.
• Than on hutch was rebranded as Vodafone.
![Page 5: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/5.jpg)
Video
![Page 6: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/6.jpg)
Telecom Market In India
19.89%
16.87%
16.66%
11.20%
11.08%
10.29%
6.83%3.19% 1.43% 0.82% 0.64% 0.41% 0.37% 0.17% 0.16% Bharti Airtel
RelianceVodafoneIdeaBSNLTataAircelUninorSistemaVideoconMTNLStelLoopEtilsatHFCL
![Page 7: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/7.jpg)
TATA
BSNL
Idea
Reliance
Bharti Airtel
Competitors In India
![Page 8: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/8.jpg)
Prepaid cellphone connection
Prepaid recharge card
Top – ups
Vodafone postpaid
Products
![Page 9: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/9.jpg)
Vodafone PCO
Vodafone handy phone
World calling cards
I-Phone 3G
Magic box handset
![Page 10: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/10.jpg)
ServicesTunes And Downloads
Entertainment
Sports
News and updates
Travel
![Page 11: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/11.jpg)
Internet
Messaging
Astrology
Mobile Money Transfer
Miscellaneous
![Page 12: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/12.jpg)
Tariffs And Plans
![Page 13: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/13.jpg)
4P’s Of Marketing
![Page 14: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/14.jpg)
Product• Provide different
features like chat, ringtones, send and receive messages, video call, travel, games etc.
![Page 15: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/15.jpg)
Place• Vodafone UK
operates over 300 of its own stores.
• It also sells through independent retailers e.g. Carphone Warehouse.
![Page 16: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/16.jpg)
Price• Offers various pricing
structures to suit different customer groups.
• Monthly price plans are available .
• Phone users can top up their phone on line.
![Page 17: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/17.jpg)
Promotion• Explain new
products and ideas in newspapers and magazines.
• Advertising on T.V., billboards, etc.
![Page 18: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/18.jpg)
Segmentation Positioning And
Targeting
![Page 19: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/19.jpg)
Segmentation• Income
• Age
• Service usage
• Life of service
• Geographical condition
• Nature of customer
![Page 20: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/20.jpg)
Targeting• Home calling cards
for the families of those professionals who use to work abroad.
• Rs. 10 recharge for small user.
• Cheap SMS facility for youth
![Page 21: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/21.jpg)
Positioning• Vodafone is more
young and fun brand.
• Zoozoo and parrot will be retained for the brand position.
• They talk about the exclusivity of the network and the service they are offering to the customer.
![Page 22: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/22.jpg)
Sponsorship
![Page 23: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/23.jpg)
Australia Cricket Team• Vodafone
sponsored the international Test Series in Australia over the summer.
• Michael Clarke was chosen as a brand ambassador of Vodafone.
![Page 24: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/24.jpg)
UEFA Champions League
• UEFA and Vodafone entered into a contract in 2007.
• Italian and British fans got a chance to win tickets to see match.
• Campaign ran for 5 weeks.
![Page 25: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/25.jpg)
Mclaren Mercedes
• Vodafone McLaren Mercedes team is competing in the 2011 Formula 1 World Championship with drivers Lewis Hamilton, Jenson Button, Pedro de la Rosa and Gary Paffett .
![Page 26: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/26.jpg)
Video
![Page 27: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/27.jpg)
BIGG BOSS• Vodafone and Bigg
Boss entered into a contract in 2008 (Bigg Boss season 2).
• Customer gets a chance to ask a question to his favorite contestant.
![Page 28: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/28.jpg)
Indian Premier League
• Vodafone has signed deal with Indian Premier League for 5 years till 2012 amounting to $25 million.
• Customers will be able to order tickets for IPL matches.
• Customer can also participate in the ‘Predict the Man of the Match’ contest.
![Page 29: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/29.jpg)
Video
![Page 30: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/30.jpg)
Vodafone Mobile
![Page 31: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/31.jpg)
Magic Box• A free pre-paid Vodafone
connection with six months validity.
• Rs 50 worth of talk time free.
• Two Bonus cards with very low call rates.
• A two-year replacement warranty.
![Page 32: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/32.jpg)
Vodafone Smart 3G Android Phone
• Vodafone has launched a new 3G Android phone in India at an attractive price of Rs 4,995. The new Vodafone Smart is powered by Qualcomm's Snapdragon S1 processor and Android 2.2.1 operating system.
![Page 33: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/33.jpg)
Market Strategies
![Page 34: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/34.jpg)
Zoozoo
![Page 35: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/35.jpg)
Video
![Page 36: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/36.jpg)
• Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch Zoozoo.
• Vodafone extensively promoted these characters on social networking sites.
• Vodafone has also announced to launch the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirts, etc.
![Page 37: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/37.jpg)
Super Weeks
![Page 38: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/38.jpg)
Vodafone Parrot
• Zoozoo took break.
• Introducing new Ultra-Pocket Sized Tariff at just Rs 4.
![Page 39: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/39.jpg)
Problems Facing By Customers
• Unpredictable loss of signal.
• People are unable to connect to the “My account” on the website .
![Page 40: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/40.jpg)
Recommendations• Improve auto roam
coverage in India, South Africa, Thailand, China, Japan and U.S.A.
• Improve coverage by creating a facility exchanging messages where coverage is weak.
![Page 41: Vodafone](https://reader036.fdocuments.us/reader036/viewer/2022062319/55545745b4c905b7428b554d/html5/thumbnails/41.jpg)
Thank You…