Vnm full2
description
Transcript of Vnm full2
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CONTENT
A.OVERVIEW OF THE VINAMILK COMPANY
B. MARKETING STRATEGY OF THE VINAMILK COMPANY
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OVERVIEW
HISTORY
ACHIEVEMENTS
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HISTORY
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HISTORY
• Establised in 1976• Have 3 times changed its name 1978 1993 2003
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HISTORY
• Say milk, say vinamilk• Pure 100%• Belief of Vietnam
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HISTORY
• HEAD-QUARTER In HoChiMinh city
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ACHIEVEMENTS
• Top 200 largest firms of Viet Nam report• The 15th largest company of Viet Nam
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ACHIEVEMENTS
• MORE THAN 200 DAIRYS PRODUCTS• ESTIMATED 75% OF HIGH-GROWTH MARKET
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ACHIEVEMENTS
• “TOP TEN HIGH-QUALITY VIETNAMESE GOODS”FROM 1995 TO 2007
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ACHIEVEMENTS
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MARKETING STRATEGYOF THE VINAMILK COMPANY
MARKETINGMIX 4Ps
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MARKETING MIX
PRODPRODUCTUCT
PROMPROMOTIONOTION
PLACPLACEE
PRICEPRICE
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PRODUCTS
PRODPRODUCTUCT
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Products range
• Condensed milk:• Liquid milk:• Powdered milk & cereal:• Refrigerated food:• Beverage:
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Quality
• Morden technology
• ISO 9001-2000 of quality
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Packaging
• Colorful• Youthful• Beautiful
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Research and Development
• Innovate product line milk for children
• Introduce some new product: mineral water…
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Price
PRICEPRICE
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Price• Controlling• Tightening
Cost &expensesControlling Tightening
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Price
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Place
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Place
• From province to distric• From coastal to
mountain
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Place
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Promotion PROMPROM
OTIONOTION
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Promotion
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Advertising
• Advertising standard+ exciting+ funny+ unique+ unforgetable
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Advertising
+ Fresh+ Pure+ Coming directly from the nature
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Advertising
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Public relationship
+ 1.000.000 cups of milk
+ “cultivate talents”+ build house & bridge
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Conclusion
• Build up a brand not only in Vietnam but also the global markets
• Successful Marketing strategy-> More successful in the future