VMware Tech Talks - The art of the pitch
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Transcript of VMware Tech Talks - The art of the pitch
VMware - One Perfect Pitch
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Overview
▪Writing a book
▪How I got into storytelling
▪Mistakes of any kinds of pitches
▪Your story optimization
▪Pitching situations 101
▪Youtube elevator pitches
▪What’s next
▪Q&A
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Have you ever thought of writing a book?
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Is storytelling an art or a science?
1. Neuroscience research 2. Ebay “significant objects” 3. Storytelling is universal
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Recurrent pitching mistakes for technology professionals
1. Overwhelming your audience 2. Giving context 3. Lacking precision
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So, how do you optimize your story?
1. The pitch is a snapshot of your story 2. Your pitch is meant to be shared with others 3. A pitch is tailored, rehearsed and perfect, once.
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Structure sets you free
1. If there’s one thing to remember: the hook 2. The problem you are resolving 3. End with a bang: call to action
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Youtube Elevator Pitches critique
1. What to look at 2. What you can improve 3. What’s important
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What’s next?
1. Practice 2. Read 3. Q&A
Thank YouFind “One Perfect Pitch, how to sell your idea, your business, your product or yourself” at
McGraw-Hill on Amazon, Barnes and Nobles and share it with your colleagues and friends.
Ask me for storytelling workshops for your teams: [email protected]
Follow My Page Marie Perruchet on FB for videos of inspiring storytellers