Vmug consumerisation of it (11 oct 2011)

Copyright 2011 Freeform Dynamics Ltd 1 Copyright 2011 Freeform Dynamics Ltd

The Consumerisation of ITVMUG Meeting, Leeds, 11th October 2011

Dale VileCEO / Managing DirectorFreeform Dynamics Ltd

www.freeformdynamics.com

Copyright 2011 Freeform Dynamics Ltd 2

About Freeform DynamicsIndustry analyst firm

Track IT industry developments and offeringsTrack the evolution of IT related activity and needs in businessAdvise both end user organisations and suppliers

Research approachIT vendor and service provider briefingsLarge scale studies ‐ face to face, telephone and online

Community research programmeInvestigate strategy, business case, architecture, best practiceVendor patronage model allows free distributionMedia partnerships for both input and output


Questions we will address

What is consumerisation?

To what degree is it happening, and what form is it taking?

What’s driving or encouraging activity?

What are the perceived benefits and risks, and how well are the latter being handled?

How can consumerisation be managed?


Online survey completed September 20111,600 respondents, predominantly IT pros, UK/USA/RoW, all org sizes

Self‐selection skew towards those seeing or involved with consumerisation

Full findings published in report:

The Consumerisation of ITA question of freedom versus controlAvailable for download from www.freeformdynamics.com

Research input


Consumerisation in a nutshell

Greater technology and service usability

Ease of acquisition

and deployment

Unilateral adoption of solutions by employees

Personal equipmente.g. home PCs, laptops, tablets, smartphones

Internet servicese.g. social media, collaboration, storage


What is your organisation’s current stance on the use of personal equipment for work purposes?

Encouraged5%

Accepted28%

No clear stance17%

Discouraged29%

Banned21%

About half discourage or ban use of personal equipment

About half encourage, accept or tolerate personal

kit use


What percentage of your workforce would you estimate is using personal equipment (of any kind) for work purposes today?

0% 5% 10% 15% 20% 25% 30%

More that 75% of employees

50% to 75%

25% to 50%

10% to 25%

Less than 10%

Hardly any

Unsure

Approx85% seeing

use of personal equipment for work


What percentage of your workforce would you estimate is using personal equipment (of any kind) for work purposes today?

0% 20% 40% 60% 80% 100%

Encouraged

Accepted

No clear stance

Discouraged

Banned

More than three quartersA half to three quartersA quarter to a halfA tenth to a quarterLess than one in tenHardly anyUnsure

Organisation’s current stance on

the use of personal equipment for work

purposes?

Proportion of overall workforce

using personal equipment

Percentage of respondents within category

Discouraging or even banning use of

personal kit for work reduces but does not prevent unwanted

behaviour


Would you highlight any of the following types of employee as being particularly keen on using their own equipment for work? 0% 10% 20% 30% 40% 50% 60% 70%

IT staff

Senior business managers/execs

Creative/Design staff

Middle managers within the business

Field engineers/ technicians/ professionals

Marketing staff

Field sales staff

Temporary/contract staff

General office workers

Field based blue collar workers

Factory/shop floor/warehouse workers

Other

Managers and execs are frequently setting

the precedent


To what degree are the following used across your workforce?

0% 20% 40% 60% 80% 100%

WindowsMac OS X

Other

WindowsMac OS X

Chrome OSOther

WindowsiPad

AndroidBlackberry

WindowsiPhone

AndroidBlackberry

SymbianOther

5-Extensively 4 3 2

0% 20% 40% 60% 80% 100%

‘Unofficially’ used

Desktop

Notebook

Tablet

Smart phone

‘Officially’ used


To what degree are the following used across your workforce?

0% 20% 40% 60% 80% 100%

Instantmessaging

Webconferencing

Socialnetworking

Cloud/hostedstorage

5-Extensively 4 3 2

‘Officially’ deployed/endorsed0% 20% 40% 60% 80% 100%

‘Unofficially’ used for work


Initial interest

Early adoption

Broad adoption

The business technology lag

Initial interest

Early adoption

Broad adoption

Consumer activity Business

activity

LAG PERIOD


How would you rate the following benefits (or potential benefits) of allowing employees to use personally acquired equipment and/or personal internet service accounts for work? 0% 20% 40% 60% 80% 100%

Increase in employee satisfaction

Increase in end user productivity

User enthusiasm: Kit better exploited

User access to modern/higher spec kit

Reduction in training overhead

Faster intro of new ideas/tech to business

Lowering of capital costs

HR: Easier to recruit/keep ‘talent’

Reduction in support overhead

High benefit Some benefit No benefit Actually a problem

No obvious ‘killer benefit’


Variation in perceived productivity benefit by level of workforce mobility

0% 20% 40% 60% 80% 100%

More than three quarters

A half to three quarters

A quarter to a half

A tenth to a quarter

Less than one in ten

Hardly any

High benefitSome benefitNo benefitActually a problem

Proportion of mobile employees

in workforce

Perceived level of productivity

benefit

Percentage of respondents within category

Case for consumerisation stronger for mobile workers, but still not a ‘slam dunk’


Respondent quotes“The smartphone on the desk in front of your monitor is a common distraction, and it takes discipline to ignore chatter from friends. Yes, the argument is that productivity should be improved in other ways, but in my experience having your head down over the smart phone has yet to improve anyone’s productivity here”.

“Initially the consumerisation of IT seems good for users, but in the end they almost without fail back themselves into a corner and need IT to solve their problem. They tend NOT to think in terms of ‘systems’ or wide-scope solutions, rather they only want to solve their personal problem-of-the-moment, and the needs of the organisation are at best secondary”.


Respondent quotes

“Support is hard enough when everyone is on standardised kit, if we had to support a rainbow of devices bought from high street retailers, how on earth would we keep our SLA's”.

“What about when you can't do any work today because your hard drive has packed up, you have to take your PC back to the retailer?”

“Support contracts need to be considered with personal kit. If someone buys a cheap laptop and it breaks and they've 2 days + to get it resolved, that's a cost to the business.”


Do you agree or disagree with the following statements?0% 20% 40% 60% 80% 100%

Users are great atselecting the best

technology for their needs

Users can be trusted touse technology safely and

securely

Strongly agree Agree Neutral Disagree Strongly disagree

Users often don’t know what they don’t know

Risks arise from ignorance and/or carelessness


Understanding of customer requirementsAgree or disagree?

0% 20% 40% 60% 80% 100%

Apple understands the needs ofconsumers extremely well

Apple understands the needs of businessusers extremely well

Apple understands the needs of ITdepartments very well

Totally agree Agree on balance Neutral/unsure Disagree on balance Totally disagree

Source: Freeform Dynamics 2010, 482 respondents

Consumer focused suppliers often don’t help


How much of a concern are the following in relation to the use of personally acquired equipment and services for work purposes? 0% 20% 40% 60% 80% 100%

Security

Data loss

Compliance

Ability to support users

Support overhead on IT

User distraction (plus associated hidden costs)

Risk of users reinventing the wheel

Equipment fitness for purpose

Cost of users reinventing the wheel

Loss of productivity

Hidden increase in acquisition costs

Major concern Some concern No concern

Clear need for policy and process


Presence of essential policy and process0% 20% 40% 60% 80% 100%

Who can connect, under what circumstances

Which devices can and can't be used

How business data is secured and protected

What will and won't be supported by IT

How software needs to be licensed

Fully in place Partially in place Ad hoc provision Nothing in place Not important Unsure

Some are well provisioned, some are wide open


Policy on who can connect and under what circumstances

0% 20% 40% 60% 80% 100%

Actually encouraged

Generally accepted

No clear stance

Strongly discouraged

Totally banned

Fully in placePartially in placeAd hoc provisionNothing in placeNot importantUnsure

Level to which policy is in

place

Stance on use of personal equipment

for work purposes

Those taking a more passive stance are more likely to be exposed


Presence of recommended policy and process0% 20% 40% 60% 80% 100%

Standards and guidelines relating to the 'suitability'of devices for business use (specs, form factors,

operating systems, ability to secure, ability tomanage, etc)

Policies and guidelines relating to personal datauploaded to the corporate network from a personal

device

Procedures to deal with end of life of personaldevices used for business e.g. data removal,

software removal etc

A mechanism through which personal devices arevetted by IT before connection to the network



Real motivations

Interest & desire

Personal ‘benefit’

Image & status

Adoption of solutions based more on personal want rather than business need

The primary driver is

human nature


Presence of end user related policy and process0% 20% 40% 60% 80% 100%

Clear policyand guidelines

on theconsequences

of abuse orneglect

Processes toeducate userson policies in

place


Protecting the business against the powerful

human forces in play


Stacking the odds in your favour with the right technology0% 20% 40% 60% 80% 100%

An access and security infrastructurethat can handle unmanaged personaldevices, e.g. limiting access to certainapps, data and parts of the network

Desktop virtualisation to easeapplication and service access on non-

standard devices

Ability to remote-wipe business datafrom personal devices when an

employee leaves or a device is lost

Fully in place Partially in place Ad hoc adoption Nothing in place Not important Unsure

Infrastructure and tools are important


User virtualisation

Propagating policies and

settings across devices

See Freeform Dynamics Smart Guide for more on this


Freeform Dynamics Smart Guides

Available in hardcopy form from sponsors or in e‐book format via the Freeform Dynamics website



Some tips and imperatives to finish• Acceptance as primarily a business issue• IT can help, but does not have the power to control• Ensure governance processes are consumerisation aware

Senior business awareness raising

• Proactive local involvement in planning/prioritisation • Provision of choice, but with appropriate boundaries• Clear policies/discipline around inappropriate behaviour

Minimisation of ad hoc adoption

• Monitor usage patterns to spot trends early• Don’t get hung up on transient fads and fashions• Embrace, substitute or block more persistent activity

Identify and deal with user‐led trends

• More of an orchestration approach to IT leadership• Architect systems with hard core and flexible edges• Virtualise the edge to handle diversity and personal use

Facilitate flexibility via core IT


Thank You

Questions?Comments?

Copyright 2011 Freeform Dynamics Ltd 30 Copyright 2010 Freeform Dynamics Ltd

The Consumerisation of ITVMUG Meeting, Leeds, 11th October 2011

Dale VileCEO / Managing DirectorFreeform Dynamics Ltd


Vmug consumerisation of it (11 oct 2011)

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Transcript of Vmug consumerisation of it (11 oct 2011)