Vme KIDS

What is Vme Kids?

An entire network focused on reaching kids in Spanish – 24 hours/7 days a week

Expansion on Vme’s unique kids block, the #1 children’s educational block in Spanish-

Language Television

Original Vme productions of content for children and parents, culturally relevant

programming

HUGE CONTENT LIBRARY: 1,500+ EPISODES

POWERFUL NAME-BRAND SHOWS

HISPANIC RELEVANCE AND STAR POWER

ORIGINAL PRODUCTION & QUALITY GUARANTEE

TRUE EDUCATIONAL VALUES

HIGHEST PROGRAMMING STANDARDS

Why Vme Kids?

Hispanic Kids represent the fastest demographic group in America. In fact, according to the federal government’s annual study America’s Children Report: •  Of the 74 million kids in America, 22% (or 16 million)

are Hispanic. •  36% of kids in America will be Hispanic by 2050.

•  In 8 US states / territories (HI, DC, NM, CA, TX, AZ, NV and FL) ethnic minority kids are already majority.

Why Vme Kids?

According to the National Institute of

Health, while the percentage of white

and black children (relative to the total

population) has decreased, Hispanic

and Asian children have increased.

Why Vme Kids?

Episodes (and growing!) of the finest children’s programming in the world! 1500

Why Vme Kids?

•  Hispanic Kids represent the fastest demographic group in America. In fact, according to the federal government’s annual study America’s Children Report

•  Of the 74 million kids in America, 22% (or 16 million) are Hispanic

•  36% of kids in America will be Hispanic by 2050 •  In 8 US states / territories (HI, DC, NM, CA, TX, AZ, NV and

FL) ethnic minority kids are already majority •  For Hispanic families, the preservation of the Spanish language

and Hispanic culture is a top priority •  The number of Spanish speakers in the US is projected to

grow from 37 million in 2011 to more than 40 million by 2020 •  Fluency in Spanish is one of the gratest gifts a Hispanic parent

can give to their kids in America and Vme is 100% aligned with these trends.

What’s on Vme Kids? Name Brand Shows – Content with proven success

109 Emmy Awards – Sesame Workshop has earned more Emmys than ANY other producer in TV history

120 countries

Always among Top 10 watched preschool shows worldwide

#1 preschool brand

Plaza Sésamo (Sesame Street)

Name Brand Shows – Content with proven success Why Vme Kids? BARNEY

24+ parenting, licensing awards since 1993 PBS, PBS Sprout Unisex audience Young preschool Interdevelopment, social skills Parent participation Music

ANGELINA BALLERINA

13 awards since 1985 PBS, PBS Sprout Female emphasis Older preschool Individualism, skill development Arts “Telling mom”

Name Brand Shows – Content with proven success Why Vme Kids? BOB THE BUILDER

15+ parenting, education association awards since 2000 PBS, PBS Sprout Male emphasis Older preschool Problem-solving Teamwork Responsibility

THOMAS AND FRIENDS

11 awards since 1993 PBS, PBS Sprout Unisex Learning from teachers, elders Group projects Celebrating diversity

Where is Vme Kids? CABLE SUBSCRIBERS

1 Million Hispanic Households

Average # Subsc

Comcast AT&T Service: At&T-Vme Kids Cablevision Cable IO Español-Vme Kids Res’L Cablevision Cable IO Español-Vme Kids Comm’L Comcast-Vme Kids Verizon Fios TV Vme Kids Verizon Fios TV SMB Kids

470,000* 119,095 135,007

1,165 132,663 160,243

694

Total Cable Subscribers 1,018,867

*December 2012