Vme MEDIAReaching Hispanic Consumers on TV & Online

Who is Vme?

WE’RE DIFFERENT Televisión diferente

Vme, the national network at the top rank of America’s

Hispanic TV options.

A partnership with Public TV stations for broadcast

distribution and grassroots presence in major markets.

An uncluttered, multi-platform environment for sponsors and

organizations looking to reach new Hispanic viewers.

A quality alternative for Latino families – engaging,

empowering and most importantly entertaining.http://www.vmetv.com/upfront2013/#!prettyPhoto/0/

Vme is committed to entertain, educate and inspire families in Spanish with a

contemporary mix of original productions, exclusive premieres, acquisitions, and popular

public television programs specially adapted for American Latinos.

Vme’sMission

EducateEmpower InspireEntertain

Historically Public Television is associated with quality and

excellence. Sponsors are rewarded for helping provide a

public service and viewers are more apt to purchase from

those corporations.

Dedication to the advancement of Latinos by providing

engaging educational and inspirational entertainment that

invites individuals and families to live fuller, richer lives. This

enables them to serve as an ever-growing engine of

intellectual power and contributing force in our country.

Why Sponsor Hispanic Public Television?

Public Television

Holds The Public’s

TRUST

For the eighth consecutive year, Americans

consider PBS the nation's most trusted institution among

nationally known organizations.Source: Caraban Orc International, January 2013

PBS46%

CommercialBroadcasting

TV

17%Cable TV

11%

Courts of Law

27%Federal

Government

13%

Newspapers

12%Congress

6%

Why choose Vme?

LESS CLUTTER MEANS LESS GREATER STAND-

OUT.

15-18 min

Typical

Program Hour

6 min

Vme’s

Clock

Spanish Television Average National Commercial Minutes

Source: Kantar Media Mix 1/1/11 – 12/31/11

4th Largest Hispanic Broadcast

Television Network78%

96%

89%

88%

71%

69%

53%

Source: Nielsen Media

Research, Nov 2012

*Vme Figure Internal

Estimate Projected for

4Q12NPM Hispanic

Sample.Average of

homes able to receive.

Where is

Vme?

AVAILABLE IN

43 MARKETS

10.4 M Hispanic TV

HH reaching 78% of

all Hispanic TV

HH’s.

69 M Total TV HH

reaching 60.2% of all

U.S. TV HH’s.

National coverage: Digital Broadcast, Basic Cable, Satellite

Nielsen Hispanic Universe Estimates from 10/09 report,*V-me Internal Estimate for October, 2010

Who isthe VmeViewer?

EQUAL GENDER DISTRIBUTION52% Male / 48% Female

More likely to have a college education than viewers of any

other Hispanic broadcast network

More likely than the average Spanish-language TV viewer

to:

Be highly connected to Hispanic culture

Prefer to be spoken and advertised to in Spanish

Be interested in a variety of topics (finance, international

events, the arts, other cultures, cooking, travel)

COMPLETE PROFILE OF THE Vme VIEWER

52%

48%

GENDER

50+

45-49

35-44

25-34

18-24

AGE

22%

27%

34%

12%

4%

LANGUAGE(S) SPOKEN BY Vme VIEWERS

In the

Household

At

Home

Outside

of Home

Only Spanish 26% 47% 17%

Mostly Spanish/Some English 36% 28% 28%

Spanish and English equally 38% 23% 38%

Mostly English/Some Spanish - 2% 13%

Only English - - 4%

MARITAL STATUS

Single 35%

Married 48%

Other 12%

BORN / LIVED IN US

First Generation 71%

Second Generation 18%

Third Generation 11%

Avg # yrs lived in US 18.4

Mexico 55%

Puerto Rico 10%

United States 9%

Cuba 7%

El Salvador 7%

COUNTRY OF ORIGIN

PARENTAL STATUS

Parents of Kids <18 58%

Parents of Kids <6 54%

Parents of Kids 6+ 49%

EMPLOYMENT

Full-time (30+ hrs/wk) 61%

Part-time (<30 hrs/wk) 13%

Not employed 16%

Retired 2%

EDUCATION

High School Grad or less 41%

Some College 30%

College Grad or higher 26%

Attending College 23%

INCOME

Less than 30K (Net) 34%

30 to 49K (Net) 24%

50 to 99K (Net) 18%

100K+ (Net) 7%

Prefer not to answer 17%Source: Consumer Segmentation Report, Nielsen 2010

A differentKind ofPlatform

BRANDS

VALUES

PROGRAMMING

VERTICAL

PROGRAMMING

How weProgram

VERTICAL

PROGRAMMING

How weProgram

VERTICAL

PROGRAMMING

How weProgram

QUALITY

CONTENT

“Triunfo Latino”

This weekly half-hour series hosted byJackeline Cacho is dedicated to highlightingthe stories of Latinos who are making adifference in the United States.

Through profiles and interviews, Jackelinewill introduce us to members of the Latinocommunity who educate, entertain, andinspire us.

Jacqueline CachoJackeline is spearheading the edutainment

movement in the Latino community. In addition to

her two business ventures, Jackeline also has a

weekly blog called Edutainment Revolution where

she discusses the importance of education in

entertainment and also highlights Latino leaders that

have a positive impact in their communities.

Current Affairs/Specials: Smart and engaging programming that

discusses important topics impacting

the world today. Interviews and

conversations with important figures

from all over the world covering

politics, immigration, arts, science,

sports and more.

DUAL

LANGUAGE

LEARNINGVme Niños

Vme is committed to Early Childhood

Education and Dual Language Learning

for Latino children and is proud to offer

the biggest and best block of

educational pre-school content in

Spanish TV

The ONLY network with a daily block of

educational children’s programming,

Vme is dedicated to preparing the next

generation of Latinos for success in

school.

4 hours a DAY!

A Vme ORIGINAL

PRODUCTIONTu Bebé

Tu Bebé is simply a must watch for mothers

and mothers to be. Dedicated to conception,

pregnancy and parenting, TuBebé offers

practical advice on a wide variety of issues.

From speaking both Spanish and English to

your child to the financial impact of children

on your bank account, this half hour series

runs the gamut of child rearing topics.

Our stunning host, Minerva Borjas, TuBebé is

a hit with young Hispanic mothers and a

wonderful place for your brand.

A Vme ORIGINAL

PRODUCTIONVme Cocina

Vme Cocina is a daily block of diverse culinary

programs such as Sumo Placer, Gourmet Light,

Recetas en Cadena, and Sabores en Mexico.

Our in-house chef, Hamlet Garcia, ties all these great programs together through short vignettes offering valuable cooking tips and classic creations that viewers can easily make at home.

Vme Cocina brings Hispanics a fresh take on

cuisine and helps viewers learn and grow in the

kitchen. Make sure to connect your brand with

the most delicious block of programming on

Spanish language television.

A Vme ORIGINAL

PRODUCTIONPlaneta Feroz

Each week, Vme presents nearly a dozen

titles of the worlds finest wildlife and nature

programming.

The wild life block is designed to enlighten

viewers about the complexity of the

environment and sheds light on the latest

ground-breaking discoveries in the animal

kingdom.

Consistently one of our highest rated

programs, Planeta Feroz is an ideal property

to target nature, travel, and the adventure

loving consumer.

Original EntertainmentVme keeps audiences up to date with

current events in the entertainment

world. Celebrity news, music, concerts,

interviews and more!

Upcoming PROGRAMMING

Latino Americans

Vme to air the Latino Americans

series for Spanish language viewers

The first major documentary series for television

to chronicle the rich and varied history and

experiences of Latinos, who have helped shape

North America over the last 500-plus years and

have become, with more than 50 million people,

the largest minority group in the U.S.

Grand Premier 09/20/13

The Graduates

Los Graduados, a special

presentation airing on Vme this fall.

Produced by the award-winning PBS

Independent Lens Series. This series

explores the pressing issues in education

today through the eyes of six young Latino

and Latina Students from across the United

States.

Grand Premier 11/01/2013

Multi-Channel Sponsorships CampaignSponsorship

Opportunities

Program

Entitlement

Online display and

pre-roll

Mobile and Online

Content Rights

Co-branded Research Studies

Sponsored

E-Blasts

Online Contests and Promotions

Microsites, Recipes, Special Offers

On-site

Events

Direct-to-consumer Couponing

Creative Production: Vignettes, Banners, Microsites

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