Hus Vm Block Module Hitachi Universal Volume Manager User Guide v 73-03-3x
VM Training Module Delhi[1]
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ACROSS INDIA
2011 -2012
VM TRAININGVM TRAINING
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This document is for the sole use
of the intended recipient(s) working for Max Retail Stores Ltd.,and may contain confidential and privileged information.
Any unauthorized review, use, disclosure, or distribution
is strictly prohibited.
If you are not the intended recipient,
please delete or destroy permanently this document.
VM PLAN 2011 -2012
THIS DOCUMENT IS CONFIDENTIAL
2JULY 11
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MPM Guidelines
Max retail divisionMens wear/ladies western
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Wall elevations
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Ladies wes
tern /mens we
ar
Maintain the constant level of height on
the wall throughout the departments.
Use only T-bar ,U-bar, straight bars andwooden selves.
Do not hide the text of runner- Right
Side (strictly prohibited)
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Ladies wear western/
mens wea
r Maintain the height of the mannequins
throughout the departments except kids
infants and 2-8 years category.
No tagging on wall and ceiling except
denim walls/mens casuals.
No glass selves on ladies/men's
departments Made props on left side of the wall top or
in middle of the wall.
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Ladies wes
tern /mens we
ar
Merchandising guidelines
Reverse folding recommended instead ofnormal folding.
No reverse hanging allowed No bottom hanging allowed on top level
except printed bottom/skirts (if required inw/w).
Top and bottom ratio to be strictlymaintained.
o No lower level stacking except denim
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Ladies wes
tern /mens we
ar
Color blocking is always left to right andtop to bottom.
Mannequin to be completely acecerize
and cross merchandising preferred/recommended.
Props should be coordinated and logicbased.
No complicated folding and hangingrecommended. It should be alwayscustomer friendly and easy to recognize.
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Ladies wes
tern /mens we
ar
Complete adhere to the plannogramme
and range plans required all the time.
Mentions the price point in all category
including wall elevations.
Hangers are also specific as
Bottom: PM- 36
Top: NC-44NC-41
(clear hangers for ladies and grey for mens)
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Ladies wear/mens wear
If the walls looks empty immediatelyreplace by the another collection or bringcategory or standalone to the wall.
No collection bottom to be stacked.Recommendation is only hanging.
No formal bottom to be hanged both ladiesand mens
Semi formal bottom can be stacked but
required indexing. Every men's formal wall should carry ties
display
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Floor fixtures:4 ways stand
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Ladies wes
tern /mens we
ar[[
4 way stands:
Each 4 ways contains 6 options of top
and 2 options of bottoms. Highlighted different color options of
same category.
Same color will be placed opposite sideof arms.
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Ladies wes
tern /mens we
ar
Highlight 2/single price points wherever
applicable.
Maximum price points to be highlighted
towards the pathways with proper
coordinates.
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Ladies wes
tern /mens we
arGondola:
Each gondola contains adequate options oftop and bottom (top to bottom ratio to bemaintained.
All bottoms and top are uniformly hanged.
Maintain the height of the gondola in all theconcept.
Do not allowed over stacking.
If the Allocated pre-pack is 2 then one ismandatory to hang and other can stackedor apply indexing procedure.
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Ladies wes
tern /mens we
ar
Table programme: Round table /step table
Round table contains 28-30 options
capacity
Step table must be top with bottom
coordinates or adhere with the
plannogramme/range plans
D-rail always belongs to the category topswith coordinated bottoms or adhere with
the plannogramme.
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Propping materials can be use
Bottoms
Bags
Accessories
Shoes
Sandals
And other collection related materials
(props should be easily under stable bycustomer, tagging on wall or ceiling strictlynot allowed in western and mens exceptdenim wall)
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Dos
Denim wall should always with fit talkers.
Every wall/fixtures should have pricepoints
As per given format from H.O. Wall elevation never keep empty.
Gondolas and 4 ways stand need to bestrictly coordinated all the time.
Merchandise needs to be rotate by place toplace/fixture to fixture within subdepartments for getting better result anddesired sell through.
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Dos
Uniformity required in every display
Follow any instructions given by
RM/AM/SM/VM/planning teams.
Strictly follow the range plans/plan o
gram all the time.
Uniformity required in stacking in round
and nesting table.
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Don'ts
No ceiling/wall hanging
Do not display any bust/ torso/leg form
on the self of gondola or top of the round
table coz it hide the section.
Bust/ torso only allowed in step table
and walls.
Do not any top wear without propercoordinated.
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VM PLAN 2011 -2012
21JULY 11
The top level of the wall fixtures to be remained at same level throughoutthe store
Wall Fixtures: Straight arm, U bar, T-Bar.
Tops : Straight arm, T-Bar.
Bottoms should not be displayed on upper section of the wall
Color Combinations: Min 3 -4 options on the wall (Prints & Solids)
Layering to be done for 4-5 pieces on the wall fixtures.
Signages communication should be present on every merchandise.
Denim: 2 -4 options on the wall.
Denims should be hung with clip hangers only.
Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins &
5 meter = 3 Mannequins
Browser: 4-6 options to be displayed; 2 straight arm & 2 step arms.
Props: Use merchandise for the display maintaining the balance of the wall.
WESTERNWEAR GUIDELINES
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VM PLAN 2011 -2012
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DENIM
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AFTER
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DENIM
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AFTER
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DENIM
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AFTER
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DENIM
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YOUNG FASHION
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ACTIVE WEAR
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AFTER
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LADIES FASHION
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TRADITIONAL ETHNIC
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AFTER
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ETHNIC FUSION
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ETHNIC FUSION
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2-8 GIRLS
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2-8 GIRLS
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VM PLAN 2011 -2012
35JULY 11
The top level of the wall fixtures to be remained at same level throughout
the store
Formals
Wall Fixtures: Straight arm, U bar, Step arm, shelving
Dont allow folding on lower part of the wall
Dont mix 2 styles etc classic & slim
Trousers to be hung only on hangers
Necktie to be displayed with formal shirt wall.
U bar 3-4 options, 2-3 options of trousers can be displayed
Gondola should always have a breakage.
Size cubes should be present in formals.
Activewear:
Jacket sets to be present on the wall.
All the styles of same fabric should be displayed together.
MENSWEAR GUIDELINES
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VM PLAN 2011 -2012
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Table program:
Lowest price to be displayed on the table
Maximum of 2 price points to be displayed
Casual:
3-4 options of shirts to be displayed
On gondola breakage of merchandise is required
Denim:
Indexing is needed with hanging denims via clip hangers
Front Fly display stacking to be done.
Small size of denims to be used for propping
MENSWEAR GUIDELINES
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KIDSWEAR
PRODUCT MERCHANDISINGGUIDELINES
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KIDS SUB DEPARTMENTS
INFANT GIRLS
INFANT BOYS
2-8 GIRLS
2-8 BOY'S
8-14 GIRLS
8-14 BOYS
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VM PLAN 2011 -2012 71
FIXTURES AND FITTINGS
WALL,16WAYSSTAND,GONDOLA,NESTINGTABLE, ROUNDTABLE
,WOODENSELVESetc.
STEPARMS,STRAIGHTARMS,U-ARMS,WOODENSELVES,52CM
PEGS(FOR INDEXINGOFBOTTOMS)
NOT-ARMS FOR INFANTSAND2-8YEARSCATEGORIES
USE T-ARMONLYFOR 8-14YEARSCATEGORYFOR WALL
ELEVATIONS.
NOANYOTHER FIXTURESAREALLOWEDEXCEPTMENTIONEDFIXTURES.
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INFANTS AND 2-8 YEARS
GENERALGUIDELINES:
ALLCOLLECTIONSAREDISPLAYINWALLOR FOLLOWTHEPLANO
GRAM.
ALLCATEGORY/STANDALONESARE DISPLAYTOGATHEROR
FOLLOWTHEPLANOGRAM.
BASICBOTTOM CANBECOORDINATEWITHSTORYLINESDURING
THESHORTAGEOFBOTTOMS.
BASICDENIM SHOULDBESTACKEDONGONDOLAWITHDETAILINGANDINDEXED
MAKE SUREEVERY3 TOPHAVEATLEAST1COORDINATES.
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GENERAL GUIDELINES OF PLAN O GRAMS
ALLCATEGORYMUSTBEMERCHANDISEPROPERLYBASEONTHE
PLANOGRAMSAND RANGEPLAN. MAKESURETHEMERCHANDISEISWELLARRANGEDASPER
MENTIONEDONRANGEPLANS.
IFWEHAVEMISSINGOPTIONSOFTHECOLLECTIONYOUCAN
MERCHANDISEALONGWITHSTANDALONETOPSOR BOTTOMS.
BASIC TOPS,BOTTOMSCANOTBEHANGED.
SAMECATEGORYPRODUCTSHOULDBEDISPLAYTOGATHER FOR
CUSTOMER CONVENIANTS
WALL ELEVATIONS:
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WALL ELEVATIONS:
MAINTAINTHEHEIGHTOFTHEWALL
INFANTAND2-8YEARSWALLCONTAINS 3 ROWS
(TOP,MIDDLE,BOTTOM).
TOPLEVELHANGINGOFBOTTOMSISMEDETORY/RECOMMENDED
ININFANTSAND2-8YRSCATEGORY.
NO REVERSEHANGINGALLOWEDINWALLELEVATIONS.
USESPECIFICHANGERSOFINFANTSAND2-8YRS.NO
DEVIATIONSENTERTAINED.
NOCOMPLICATEDHANGINGINGALLOWED(DUETOTHEPRINTED
TOPS. PRINTANDSOLIDTOPSAREEQUALLYDISTRIBUTEDTHROUGHOUT
THE ELEVATIONS.
PROPSAREMEDETORYINEVERYWALLS.
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MODEL OFWALL ELEVATIONS
ENSURES THAT FROCKS, AND ANY
SINGLE
PIECE DRESS NOT TO BE HANG ONTOP LEVEL.
A COMPLETE WALL HAS HANGING
(FRONTAL AND LATERAL),STACKING,AND GOOD HIGHPOINT DISPLAY
(PROPS/MANNEQUINS)
MAKE SURE TOP AND BOTTOMARE COORDINATED AT ANY LEVEL
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16WAY STANDS
SAME COLOR OF THE STORY/CATEGORY NEVER DISPLAY
TOGATHER.
DISPLAY SUCH A WAY THAT FULL LENGTH AND SHORT LENGTH
BOTTOMS ARE NEVER DISPLAY TOGATHER OR FOLLOW THE PLAN
O GRAM ALL THE TIME.
MENTION ALWAYS 2 PRICE POINTS OR PLACE ANY SPECIFIC
SINAGES.
PRINTED TOPS ARE TRY TO DISPLAY IN TOP LEVEL.
HOWTO PREPARE16WAYS(INFANTS/2-8
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( /YEARS
TOP AND BOTTOM SHOULD BEPRESENT AS SHOWN IN PICS
BOTTOM
TOP
MAKE SURE TOP AND BOTTOM RATIOSHOULD BE MAINTAIN ALL THE TIME
FOR EASY COORDINATION AND CUSTOMER
CONVENIENT.
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WOODEN GONDOLA
ALL HANGING AND STACKING RECOMMENDED FOR INFANTS
AND 2-8 YRS CATEGORY.
GONDOLA CONTAINS 2 ROW OF DISPLAY.(SEE PICS IN SLIDE)
2 EACH PRICE POINT SHOULD BE HIGHLITED DIFFERENTCATEGORY/SUBGROUPS IN 2 PRICE TALKERS.
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8-14 YEARS (BOYS/GIRLS)
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MERCHANDISING GUIDELINES
REVERSE FOLDING RECOMMENDED INSTEAD OF
NORMAL FOLDING.
NO REVERSE HANGING ALLOWED
NOT BOTTOM HANGING ALLOWED IN TOP LEVEL
EXCEPT PRINTED BOTTOM/SKIRTS(IF REQUIRED).
TOP AND BOTTOM RATIO TO BE STRICTLY
MAINTAINED.
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MAINTAIN THE HEIGHT OF THE MANNEQUINS THROUGHOUT
THE DEPARTMENTS EXCEPT KIDS INFANTS AND 2-8 YEARS
CATEGORY.
NO TAGGING ON WALL AND CEILING
NO GLASS SELVES ON KIDS DEPARTMENTS
MADE PROPS ON LEFT SIDE OF THE WALL TOP OR IN MIDDLE OF
THE WALL.
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COLOR BLOCKING IS ALWAYS LEFT TO RIGHT AND TOP
TO BOTTOM.
MANNEQUIN TO BE COMPLETELY ACECERIZE AND CROSS
MERCHANDISING PREFERRED/RECOMMENDED.
PROPS TO BE EASILY UNDER STABLE AND LOGICALLY
BASED.
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COMPLETE ADHERE TO THE PLANNOGRAMME AND
RANGE PLANS REQUIRED ALL THE TIME.
MENTIONS THE PRICE POINT IN ALL CATEGORY
INCLUDING WALL ELEVATIONS.
NO COMPLICATED FOLDING AND HANGING
RECOMMENDED. IT SHOULD BE ALWAYS CUSTOMER
FRIENDLY AND EASY TO RECOGNIZE.
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MODEL OFWALL ELEVATIONS
WALL SHOULD BE VERY MUCH BALANCE AND
IDENTICAL IN TERMS OF MERCHANDISING
GIRLS BOYS
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FLOOR FIXTURES:4 WAYS
STAND
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GONDOLAAND4WAYSTANDS:
4WAYSTANDS:
EACH4WAYSCONTAINS6OPTIONSOFTOPAND2OPTIONSOF
BOTTOMS.
HIGHLIGHTEDDIFFERENTCOLOR OPTIONSOFSAMECATEGORY.
SAMECOLOR WILLBEPLACEOPPOSITESIDEOFSTANDS.
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BOYS 3 METER GONDOLA
Make sure there should be proper top and bottom
Hanged on middle of the fixture.
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HIGHLIGHT2/SINGLE PRICEPOINTSWHEREVER
APPLICABLE.
MAXIMUM PRICEPOINTSTOBEHIGHLIGHTED
TOWARDSTHEPATHWAYSWITHPROPER
COORDINATES.
KIDSWEAR 8-14 YEARS
KIDS WEAR YEARS
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GONDOLA:
EACHGONDOLACONTAINSADEQUATEOPTIONSOF
TOPANDBOTTOM (TOPTOBOTTOM RATIOTOBE
MAINTAINED.
ALLBOTTOMSANDTOPAREUNIFORMLYHANGED.
MAINTAINTHEHEIGHTOFTHEGONDOLAINALLTHE
CONCEPT.
DONOTALLOWEDOVER STACKING.
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KIDSWEAR 8-14 YEARS
STACKING LIMITS:
TABLE PROGRAMME:20-25 PCS.
BOTTOMS :10-12 PCS
WINTER WEAR:8-10 PCS.
TRY TO HANG COMPLETE OPTIONS OF TOP AND BOTTOM
ALL STACKING OPTIONS CONTAINS INDEXING ALSO EXCEPT BASIC TOPS.
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LADIESWEARLADIESWESTERN
TABLEPROGRAMME: ROUNDTABLE/STEPTABLE:
ROUND TABLE CONTAINS 28-32 OPTIONS CAPACITY
STEP TABLE MUST BE TOP WITH BOTTOM
COORDINATES OR ADHERE WITH THEPLANNOGRAMME/RANGE PLANS
PROPPING MATERIALS CAN BE USE
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PROPPING MATERIALS CAN BE USE
BOTTOMS,
BAGS,ACCESSORIES,
SHOES,SANDALS
COLLECTION RELATED MATERIALS.
OTHER DESIGNED PROPS (IT MAY BE SEASONAL,ORIGIN,PRINT SPECIFIC.)
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OTHER ELEMENTS
BASIC DENIM SHOULD ALWAYS WITH FIT TALKERS.
EVERY WALL SHOULD HAVE PRICE POINTS.
BASIC DENIM INDEXING TO BE RECOMANDED.
TRYTOGIVE1MTR WALL FOR DENIM 1M BOTHBOYSANDGIRLS
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The top level of the wall fixtures to be remained at same level throughout
the store
2-8 Wall Fixtures: Straight arm, U bar, T-Bar, Step arm
U bar: 3-4 options; Step arm 1-2 options.
Wall 1 meter: 10 -12 options on the wall.
Layering to be done for 4-5 pieces on the wall fixtures.
Signages communication should be present on every merchandise.
Denims should be hung with clip hangers only.
Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins &
5 meter = 3 Mannequins
Browser: 2-8 years 14 tops & 4 bottoms
Props: Use merchandise for the display maintaining the balance of the wall. Infants/2-8 years: 3 layers/rows of fixtures on the wall
8-14 years: 2 layers/rows of fixtures on the wall
8-14 years: Bottoms can be hung on U-Bar, 1 meter 5-6 options
KIDSWEAR GUIDELINES
2 8 GIRLS
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2-8 GIRLS
AFTER
BEFORE
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2-8 GIRLS
8-14 GIRLS
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8-14 GIRLS
2-8 BOYS
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2-8 BOYS
2 8 BOYS
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2-8 BOYS
AFTER
BEFORE
8 14 BOYS
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8-14 BOYS
AFTER
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8 14 BOYS
8 14 BOYS
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8-14 BOYS
AFTER
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8-14 BOYS
AFTER
BEFORE
INFANTS
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INFANTS
INFANTS
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N N S
THANKYOU
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THANKYOU