By:SuvigyaAkshayNidhish

Objective

Visit and analyze any store for its design, display, visual merchandising and store atmosphere, and comment its impact on

store- performance

VISUAL MERCHANDISING: The coordination of ALL

physical elements of a business to project the right

image

Visual merchandising has increased

tremendously in importance with the

growth of self-service retailing

Store Front:The exterior of a business

1. Marquee2. Entrances3. Window Display

4 Types of Floor Space: Selling Space Merchandising Space Personnel Space Customer Space

Once the floor space has been allocated management & visual personnel spend a lot of time planning the effective use of the space

Visual Decisions:What product are to go whereAgencies – what products should be next to

each otherWhere to put seasonal merchandise such as

coats, swimwear and Christmas itemsTraffic patterns

Store Interior:Affects the store’s imageIncludes items such as:

Floor & wall coveringsLightingColorsFixtures

It is important to create a relaxing, comfortable place for customers to shop

Customers shop longer & are more relaxed and spend more when they are not pressed by crowds, delays & long lines

Interior Displays:They are part of the general store interior.

Displays generate 1 out of 4 sales.

They enable the customer to make a selection without personal assistance

5 Kinds of Interior Displays:1. Closed Displays

2. Open Displays

3. Architectural Display

4. Point-of-Purchase

5. Store Decorations

Store Decorations: Decorations for holidays such as Christmas, Holi,

Diwali and Valentine’s Day

Interior displays use fixtures and props to showcase merchandise

Props are generally classified as decorative or functional

Importance of Interior Displays:Show the customer what’s new

Show customer how to put together a total look

A good display helps create multiple salesCustomers want to look like the displayCustomers want you to show them what

to wear

The large display in a store including the mannequins & wall displays are usually set up by visual department

Small table displays and fixture top displays are usually set up & maintained by the individual department staff

It is important to change departmental displays frequently

GIVE THE CUSTOMER A REASON TO

BUY