VLG: Design Friendly, The Texas Way.
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Transcript of VLG: Design Friendly, The Texas Way.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Rethinking MarketingWe design friendly, the Texas way.
(214) 299-8688 (214) 594-5494 [email protected]
811 East Plano Parkway, Suite 120Plano, Texas 75074
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Team up- We all have high school diplomas- Our average age is 29- Our average height is 5’7” - The ratio of women to men is 1:1- We love what we do. We do it well.
Number of refrigerators: 3
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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Who are we?Via Luna Group is a- Creative Shop- Fulfillment House- Anti-Boredom Council- School of Dialog Marketing
We even have a coffee maker
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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Dialog Marketing- If a tree falls in the forest, does it make a sound?- If they don’t respond to your direct mail piece, did it make a sound?- Marketing should be a conversation starter.- Marketing should not be a lecture. - Do you agree?
Actually, we have 2 coffee makers and a microwave
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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Old School vs. New4
Traditional Mail
Forget the 7-touch rule. Our value is the ability to deliver those old school responses plus an additional 10-30% to your doorstep in real-time.
Dimensional Mail
Inbound response
Track response rate
NEXT TOUCH POINT
Participants identified Online Traffic Data
Them
Us Inbound response
Real-time data delivery
NEXT TOUCH POINT
0-4%
14-34%
Direct Mail vs. Dimensional Mail
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Our Creative Process
Our 5-step, 20-milestone program has been tested and always passes with flying colors.
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Kickoff
Strategic Overview
Creative Brief
Client Approval
Theme & URLs
Client Approval
Copy & Initial Designs
Client Approval
Full Sitelet Stills
Client Approval
Mail Piece
Client Approval
Site Coding
Site Tracking
Dialog Engine
Fulfillment
Quality Control
Final Review
Client Approval
Launch
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Measuring Success- Revenue is usually number one on the list.- Calls-to-action are a close second.- There are other marketing metrics used to guage success, like hit rate, click-throughs, returns, and time. - Each client has specific goals, so we tailor each campaign to maximize the impact.- We’re winners. When was the last time a direct mail campaign won you $3,000,000 in revenue?
Did we tell you we have a money tree?Email [email protected] for a picture of it. Remember to put “Tree” in your subject line.
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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Target Audience- Do you know what your customer looks like?- Wish more people knew about you?- Do you have a list of those people we can target?- Your audience is not stupid, but they are busy.- We give your marketing a Human Touch.
Yep, we just worked a Bruce Springsteen reference into this slide deck. After all, “I just want someone to talk to”.
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© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Logistics- Outsourced creative is nothing new.- Web-based project management is newer.- Personalized Flash websites are newest. - We take you from conception to launch and beyond.- We manage the logistics.
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We really dig Basecamp and Highrise. If you work with us you’ll get to work in Basecamp, but you’ll end up in Highrise. Ask us why.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Expectations- Straight talk- Budget friendly payment terms- Big ideas, good design and fun (smart) people
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Our guess is that you expect the same from us.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Skunk WorksWe are passionate about interactive media. Here are a few of the fun, new products we are building for you.- Opt-in only websites- Sales resource centers- Web-based CRMs for small businesses- SMS for list building
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Want to learn more about these? Text PENNY to 66937. Get alerts via text message, or email. Your choice.
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Brainstorming- Are you ready to make a commitment?- Do you want to stop building boring programs? - Is a paradigm shift just what the doctor ordered?
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Did you answer ‘yes’ to any of these? If so, your needs and our talents jive and we should talk. By the way, let us know who sent this to you!
© Copyright 2009 Via Luna Group, Inc. (VLG) Private & Confidential
Eye Candy12
We’ll save you this spot.