VANDANA LUTHRA CURLS & CURVES (VLCC)

VANDANA LUTHRA (FOUDER OF VLCC)

WHAT IS VLCC• ONE –STOP-SHOP SLIMMING CLINIC

• HEALTH CARE CLINC

VLCC REVOLUTION• The guiding vision of VLCC Group is

“Transforming Lives”. By “Transforming Lives”, we imply transforming self, spreading happiness and transforming future. These three pillars have been the hallmarks of our Company since it was founded by MRS. VANDANA LUTHRA in 1989. They remain the foundation upon which we continue to build our success today.

EXPERTS AT VLCC

MARKETING & BRAND BUILDING STRATEGIES• Company has appointed the leading creative agency

OGILVY & MATHER for all its business in India with investment of 75 crores in next coming year.

• VLCC also engaged with Bpo company called aegis communication an Essar group to manage its domestic call centre operations.

• The group has a pan-India presence with more than 225 outlets in 75 cities. Its overseas operations include 11 VLCC Centres in four countries, including eight in the UAE and one each in Oman, Bahrain and Nepal.

• As part of the company’s growth plan in the next 24 months, VLCC, a diversified business group with interest in wellness retail, has ramped up its marketing initiatives for the Indian and Middle East markets.

MARKETING & BRAND BUILDING STRATEGIES• VLCC has revealed her mission to get

listed in the stock market by 2010-11

CONSUMER BEHAVIOUR

SEGMENTATION AND TARGETTING

• LUNCH SEGMENT

• VLCC is supplying ‘nutritious and healthy’ food

• VLCC plans to open exclusive ‘salons for men’.

• Targeting Audience

• VLCC boosts regional roll-out plan, set to open 35 centres in 24 months

PRODUCT DESIGN

SOCIAL RESPONSIBILITY• NGO Kushii is headed by Legendry Cricketer

Kapil Dev and Mrs. Vandana Luthra (Founder and Mentor of VLCC) as the President.

• VLCC partners with Amar Jyoti & Tamana to educate disabled children. For vocational training, VLCC institute has trained their beauty staff and restructured the curriculum. We also provide scholarships to deserving children.

SPONSOR FOR DABUR VATIKA MISS CROWNING GLORY• As you all are aware, VLCC was the "Grooming

Sponsor" for Dabur Vatika Miss Crowning Glory, the finals of which were held in Turf Club, Pune on the 2nd of March'08.

• On the D-Day morning, we rendered our Salon Services for all 14 contestants at Pune 3 Aundh centre. In the evening, our stylists did the makeup & hair styles for all. We had Dr. Sushant Shetty visit the event as the judge for "VLCC Miss Beautiful Skin" which was presented to Miss. Pooja Chiplunkar (representing Pune); she also won the 2nd Runners Up position.

DABUR VATIKA CROWNING GLORY AWARD

RECOGNITION & AWARDS• The ‘Superbrand’ status - one of the most recognizable brands in the country

today.

• Images Retailer of the Year Award 2004, 2005 & 2006 (Health & Beauty category).

• ICICI Bank Retail Excellence Award 2005 (Health & Beauty).

• The Institute for Marketing Management (IMM) - Award for the Woman Entrepreneur of the Year 2004.

• Whirlpool/Gr8 Magazine - Award for the Woman Entrepreneur of the Year 2004.

• The FICCI Ladies Organisation, (FLO) honored the endeavors of Smt. Luthra for promoting a healthy way of life by felicitating her as a Successful Business Woman in the Health & Fitness Category, April 20, 2005.

• Amity Woman Achiever Award for promoting Health and Fitness Solutions, 2006.

• Outstanding Business woman award by PHD Chamber of Commerce & Industry, 2007.

• VLCC Alive was awarded the Most Admired Retailer Of The Year -Innovative Concept at Images Retail Awards 2007.

• Witnessing Mrs. Luthra’s steadfast dedication towards liberating women through education and empowerment, the Department Of Industrial Policy and Promotion, Ministry of Commerce & Industry Govt. of India, made her a member of the Task force on women entrepreneurs

THANK YOU