“I define business reality” – Vlad Fiscutean

Vlad Fiscutean helps businesses through a unique methodology based on his years of interdisciplinary research and experience. It’s been developed and refined for the past 6 years in collaboration with other world-class experts in their niche. It gets the best out of sensorial branding, brand design, marketing, advertising, PR, media coaching, applied psychology and sociology and a few more related fields.

Vlad Fiscutean looks at creating brands as an inter-disciplinary practice. His research has been applied by top experts on international brands with great results every time for brands in Europe, USA, Canada and Online brands.

Vlad Fiscutean is the pioneer of sensory branding practice in Romania, Europe and one of the pioneers of modern brand design. He has been working professionally with sensory branding since 2007 (4 years) and with Brand Design since 2003 (8 years) but started researching and playing with these two much earlier.

"A trustworthy expert in his field, with very strong integrated community values."— Mihai Lisetchi, Executive Director at the Agency for Information and Development of NGOs Romania

Developer of the BrandSprit MethodologyTM

for creating authentic,social and human-like brands

The Pioneer of Sensorial Branding practice in Romania

One of the pioneers of modern brand design in Romania

CEO of BrandSpirit Company(former FMedia Studios)

PRESS KIT, July 2011For more details:http://www.vlad�scutean.comvlad@vlad�scutean.com

Bio

Academia and Research Vlad has a BA in Graphic Design and Product Design from Tibiscus University in Timisoara, Romania and an MA in Advertising Design from the West University in Timisoara, Romania. He was admitted at the TIFFIN University® in Tiffin, Ohio at their Executive MBA program as the youngest student since 1888. He is now working towards a PhD degree related to brands and brand design in a new field that will emerge probably in the years to come, depending on how the technology evolves.

Vlad Fiscutean is always researching and conducting teams of experts on discovering new and improved ways of creating and cracking the code of exceptional branding.

Along this, he always keeps up with what happens in each of these related fields, going to seminars, consulting with some of his top expert friends, writing articles and reading books — a fraction (around 105 books) of what he has read lately can be found on his Linkedin Account.

"Vlad is an extremely resourceful and energetic person! He aims to be at the right place in time at the right moment. He does not hesitate to ask the right questions and he is prepared to work hard to provide real solutions."— Rob van Kranenburg, Belgium, Founder of Council (thinktank for the IoT)

PRESS KIT, July 2011For more details:http://www.vlad�scutean.comvlad@vlad�scutean.com

Building his expertise He has switched careers a few times in his life, however all of them revolved around Marketing, Branding, Communication and Design. This gave him a large perspective and knowledge on how things work. He took the best out of each field and each person he has learned from and put it all together cracking the code of building brands that people would “die” for.

Vlad started out working in a radio station as a sound producer, creating commercials, radio IDs, jingles, promos and hosting his own show. He did this for 7 years. He then spent 2 years in TV production, where he won the Great Prize of the National Cinema Art Festival at its 10th edition.

In all these years, and especially now, his 8 years of studying violin, piano, orchestra and music theory have helped him a lot!

Prior to setting up his own branding and design company he worked with companies in Romania, Germany, France, USA, Canada.

"Vlad's ideas are so diverse and his approach is so much different that it's like finding a new borderless Universe. It totally fascinates you!— Mihaela Deacu, Romania, Director Tiffin EMBA Program

PRESS KIT, July 2011For more details:http://www.vlad�scutean.comvlad@vlad�scutean.com

TEDx/TED He is the founder, leader, curator of the oldest TEDx license in Romania that is still active, TEDxTimisoara -- an independently organized TED event..

Under his leadership, the TEDx nonprofit organization in Timiso-ara hosted the most TEDx events in Romania (8 in 2 years) and had an important role in started another 2 events in the country: TEDx Reghin, TEDx Blaj as well as others outside the country. TEDx Timisoara brings together the most important and powerful personalities in Timisoara.

During July 2011 he will be speaking at the TEDx Workshop inside TEDGlobal 2011 in Edinburgh, Scotland, organized by TED Conferences as the first romanian invited to do so.

http://www.tedxtimisoara.com/

“Vlad is inventive and reliable! He is passionate, enthusiastic and spontaneous. I was impressed of his ability to bring people together. “— Delia Costan, Romania, General Directorate for Social Affairs and Child Protection

Still image from TEDx Teaser

© 2011 by TEDx Timisoara. Photography, post-production by Vlad Fiscutean

Branding Vlad creates branding and design for all 5 measurable senses (sight, hearing, taste, smell and touch). He has a multidisciplinary experience in Design, Sensory Branding, Sound Production, Music, Marketing, Neuromarketing, Psychology, PR, Advertising and Media. He’s conducting various multidisciplinary research projects on Design, Branding and Corporate Images.

Brand With Spirit/BrandSpirit MethodologyTM

In a world where brands struggle to be more and more authentic, social, to have an increasingly human relationship with the public, the BrandWithSpirit methodology offers a verified model and a corresponding paradigm for thinking, building and communicating superior brands, brands with spirit.

The concept has its roots on Vlad Fiscutean’s many years of experience in fields like marketing, design, media and audience. The methodology incorporates his ideas, his vision and his deep understanding of those fields. The strategies behind BradWithSpirit have proven their value in many parts of the world as well as in the online environment.

"A man of vision!"— Mircea Badiu, Romania, Assistant Brand Manager at FrieslandCampina

2005

2011

2010

BrandSpiritMethodologyTMBrandSpiritMethodologyTMMethodologyTMTMMethodologyBrandSpiritBrandSpiritBrandSpiritMethodologyMethodologyTMMethodologyBrandSpiritBrandSpirit

TMBrandSpiritBrandSpiritBrandSpirit

20112011

Teaching Vlad has been teaching Graphic Design, Composition, Brand Design, Advertising Design, Adobe Photoshop®, Corel Draw®, Digital Workflow, Branding, Sensory Branding, Building Reputation courses to university students, professionals in companies and newbies.

Speaking From time to time Vlad accepts speaking engagements. It all depends on his schedule and organization. During July 2011 he will be speaking at the TEDx Workshop inside TEDGlobal 2011 in Edinburgh, Scotland, organized by TED Conferences.

Clients During his career Vlad worked with brands such as:

Romanian Commercial Bank/Now ERSTE, Romanian Drupal Association, Romanian Landscape Architects' Association, Stihl, Zapp Mobile, Toshiba, Mikit, Ned Graphics, tBike, etc.

"A walking dictionary of Design!"— Diana Lup, Romania, AIESEC University trainee under Vlad Fiscutean

AIESEC University Branding School BookCover, Branding Timisoara �ink �ank

A book created by my students that documented the 1 month Workshop.

© 2010

Few Samples of Vlad Fiscutean’s Brand Design WorkCopyright 2005-2011. All rights reserved! For more information please email: vlad@vladfiscutean.com or call at: 0040-741-082-656