Vizury DSP
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Transcript of Vizury DSP
Online Marketing
Agenda, Goals & Campaigns
Online Marketing Agenda
04/08/2023 Company Confidential
Customers• Promote and increase
Loyalty
• Advocate customers as Representatives
• Cross-sell/ Up-sell products.
Visitors
Brand• Increased Awareness of the
Brand.
• Improve Recall and reinforce brand objective.
• Promote Social media presence to engage audience.
• Increase Website traffic (new users)
• Procure Category specific audience.
• Target Campaign specific audience.
04/08/2023 Company Confidential
• Increase in conversation, amplification & applause.
• Increase in natural social shares of your content.
• Reduce Cost of Leads.
• Increase Online Inquiries.
• Share of searches.
• Medium effectiveness.• • •
• Increase % of both branded and non-branded SEO traffic.
• Increase % of new visits to your website.
• Decrease in bounce rate.
• Increase in page depth.
• Increase in micro conversions/ goal completions.
• Increase in form submissions.
• Decrease in funnel abandonment rate.
• Increase spending from existing customers.
• New product launch cross sell/ up sell goals.
• Decrease customer repurchase period.
• • •
Agenda Goals
Brand Visitors Customers
Campaign 3: limited time coupon code promotion on high cost low selling products.
04/08/2023 Company Confidential
Goals CampaignsOutcome: Increase spending from existing customers
Campaign 1: e-mail campaign for electronics customers on personalized cross-sell products
Campaign 2: Display campaign for Apparels customers on special offers on new products.
04/08/2023 Company Confidential
Campaigns Tasks
Audience MediumMessage
&Response
Measure
• “Anyone”
• “Travelers”
• “Home page drop offs”
• “Electronics category drop-offs”
• “Frequent Visitors”
• “Recent Purchasers”.
• “email”
• “SEM”
• “Display: Fixed Inventory”
• “Display: Programmatic”
• “Social”
• “Video”
• “Desktop, Mobile”
• “Brand”
• “Reminder”
• “Offer”
• “Coupon”
• “cross / Up Sell”
• “Feedback”
• “Visit”, “Purchase”, “Like”, “Share”
• “Awareness”
• “Consideration”
• “Selection”
• “Conversion”
• “Loyalty”
Demand Side Platform
• Audience Segmentation. (Behavioral, Contextual)
• Cross Channel Capability (Device, Format).
• Control Budgets and Expectations.
• World Wide Reach. (Programmatic, Network, Direct)
• Inventory Selection. (Profiling, Formats, Targeting)
• Optimize Campaigns (Caps, Bids, Real time Control)
• Unified Analytics (Attribution, Holistic View)
04/08/2023 Company Confidential
What is a Demand side Platform?A Demand side platform enables a marketer to chose Audiences & Display Inventory, Provide customized messaging options and campaign outcomes, all in a unified interface.
BENEFITS
“Dynamic Segmentation; Choice of Inventory; Full Insights and Control”
04/08/2023 Company Confidential
Vizury DSP offerings
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TARGETED NEW AUDIENCE
SEGMENT TARGETING
CREATIVE DYNAMIC
RETARGETING
Marketing campaign oriented towards the target audience for your website.
Great for brand awareness
Segmenting users into a few buckets and targeting them with a limited set of static ads
Great for short-run campaigns
Unique Real-Time Bidding (RTB) values and dynamic ad servings for user groups based on a sea of user and media data
Best for conversions
04/08/2023 Company Confidential
Vizury’s Demand side Platform
• Home page drop – offs.
• Category Page drop-offs.
• New and Old Users.
• Non-Retargeting Pool.
• Client managed Segments.
• Non – Visitors.
• Customers.
• Programmatic Display.
• Desktop, Mobile.
• Profiled Inventory.
• Video.
Audience MediumMessage
& Response
Measure
• Brand
• Reminder
• Offer
• Coupon
• cross/Up Sell
• Feedback
• Visit, Purchase, Like, Share
• Awareness
• Consideration
• Selection
• Conversion
• Loyalty
04/08/2023 Company Confidential
Consistent Messaging across campaigns
Dynamic micro - segmentation options
Programmatic controlSegment oriented Inventory
A/B testing within segment
Dynamic banners
Custom recommendation logic
Direct Social integration
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Brand
Visitors
Customers
New-user Tracking
Reach and Audience Reports
Impression and Frequency Capping
Custom reporting insights
Category specific video retargeting
Intelligent TagsDisplay : CRM API integration
Intelligent recommendations Historical Behavior Validation
FBX, FB-NewsFeed, RTB
Benefits of Vizury DSP
Story - Telling Modes
New user pools
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Bring new fashion oriented audience to my ecommerce site.
Vizury will target users who have visited fashion sites before, with your brand ads.
Outcome:Through targeted reach, Vizury will increase home page and category page visits for your fashion store.
Model:CPC through Vizury banner.
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Re-engage with Home page drop off users.
Vizury will profile home page drop off users based on online behavior and show category specific banners.
Model:CPC through Vizury banner.
Outcome:Through targeted reach and intelligent recommendations, Vizury will move users deeper into the purchase funnel.
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Increase social media chatter on Facebook and twitter.
Vizury will target product page drop offs and customers of your website through banners that encourage social media sharing of their experience.
Model:CPC through Vizury banner.
Outcome:Increased number of likes of your brand page on Facebook. Increased tweets about your products on Twitter.
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Enhance the existing CRM campaign by segmenting users across medium.
Vizury can help you send customized banner messages consistent with your other CRM campaigns like email, life-cycle targeting etc.
Model:CPM
Outcome:Through consistent messaging, Vizury will bring in more engaged users who are part of your existing CRM campaign
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Cross-sell products to identified customer segments (e.g baby products buyers).
Vizury can help you identify customer segments and specifically target them with custom messaging. Sub-segmenting based on purchase period, amount, region etc is possible.
Model:CPM
Outcome:Vizury will increase cross sell and upsell page visits to your store
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Get feedback about our products from recently bought customers.
Vizury can help you identify recent customers and remind them about the purchased product and request for feedback.
Model:CPM
Outcome:Through regular reminders, Vizury will increase the no of ratings and reviews of your products.
04/08/2023 Company Confidential
How can Vizury help?
Campaign Objective:
Vizury Solution:
Increase the email base of my users to start an email marketing campaign.
Vizury can help you identify users within your target group and prompt them to sign up for your newsletters with their email id
Model:CPM, CPC
Outcome:Vizury will increase email signups, providing you with more qualified leads.
Vizury Interactive Solutions Pvt. Ltd.