www.vividhealth.net

Your marketing options have just changed!

…where medical expertise meets culturally-competent marketing platforms with proven ROI

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Vivid seeks to integrate the use of novel, dynamic communications strategies, information technologies, and

insights from the exploration of human interaction in the areas of persuasive educational and applied health

communications to serve the needs of hard--to--reach, patient communities and their healthcare providers.

Whether you are trying to reach high-level, scientific thoughtleaders or hard-to-reach, diverse patients with low

literacy and/or language proficiency, Vivid understands your objectives. We attend to details from first steps to successful delivery, coordinating multi-vendor teams, and providing the

highest level of teamwork to ensure that your messages reach and energize your target customers.

 

mission

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Vivid services are innovative, scientifically accurate, and effective to meet your needs and those of your customers

Vivid supports your product from early development and throughout its lifecycle

Vivid’s staff is the base foundation of its success and is comprised of ultra-talented and creative individuals with long-term experience with academia, regulatory, community, pharmaceutical and medical education backgrounds

services & staff

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staff members’ guarantee

Quality industry and marketplace experience

Solid science

Innovative thinking

Delivery by deadline

Extremely competitive pricing

We are a streamlined agency - our productive and efficient staff can guarantee:

Graphic example of Vivid - planning

Strategic Planning

Coordinated, synergistic tactical plans

Ad Board Meetings

Programs, events, social networking

Recruit new candidates for speaker consideration

KOL relationship- building

Booth draws @ major conferences

Topical slide sets

3rd party, regional, speaker trainings (metrics of success)

++SALES++

New content for product/corporate websites

CME

ROIKOL

Mkt

Res

Market Insight & Products

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Did you know?The number of physicians using smartphones in 2009 surged to 64%?

3/4ths of all US physicians who own PDA/Smartphone agree they would like to see more applications available for their specialty? (e.g., drug reference, clinical apps, medical tools/alerts)

-Manhattan Research, 2009; Taking the Pulse v9.0 

monitors the uptake of technology

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reaches Health Care Professionals in technologies they prefer

Vivid Apps© developed for mobile devices/Desktop applications

HIV Drug Chart/Practical Tools News services Health Trivia Gaming (for allied

HCPs)

Online media & order centers

Specialty websites

Speakers’ bureaus

KOL development and advocacy trainings (websites + social networking + live meetings)

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Recruits national and medical specialty groups targeted to provide information about their diseases and organizations and interacts with these groups to:

Reach the ultimate beneficiaries of your products – the patients – as well as the medical specialists who treat and care for them

Identify participants for clinical trials

Find principal investigators

Educate medical specialists

facilitation of patient and medical advocacy groups on facebook

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promotional samples

2008 pre-conference HCP communication & conference booth draw……

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specialty website content samples

http://www.freehivinfo.com/vhc_RR/vhc_RR_vol2_Issue6.htm

Expert Commentary on YouTubeExpert Commentary on YouTube™™ Expert Commentary on YouTubeExpert Commentary on YouTube™™

http://www.youtube.com/watch?v=PXTdt_ZtlgM http://www.youtube.com/watch?v=PlI6kmHbiOI

http://www.freehepatitisinfo.com

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DTP samples

Integrate patient education designed to reach hard-to-reach populations and enhance provider-patient communication to

maximize market penetration

Experience, ROI & Recommendations

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Vivid team members have:

Over 25 years’ agency and med-ed experience that spans many therapeutic areas, including: HIV & HIV/HCV coinfection, hepatitis C, hepatitis B, metabolic disease & endocrinology, kidney disease, women's health, mental health, substance abuse, and neurology

Production, market research and survey expertise

High proficiency in interpreting scientific data and analyzing ever-changing market(s)

turn-key marketing and med-ed

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Rodger MacArthur, MD  Daniel R. Kuritzkes, MD  Jacob Lalezari, MD Paul E. Sax, MD  Mark Sulkowski, MD  William Powderly, MD Michael Saag, MD Anita C. Vaughn, MD

thoughtleader management

Judith A. Aberg, MD Andrew Carr, MD Michael Cuenca, MD Douglas Dieterich, MD Joseph J. Eron, Jr., MD  Marc Johnson, MD William Johnson, MD Donald Kotler, MD, MPH

KOL management can make or break a campaign; our team honed its skills working with some of the

most influential KOLs in HIV and hepatitis

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In-house databases include:

Top 5,000 high prescribing HIV specialists 20,000 primary care providers throughout the US who treat HIV+ patients 34,000 mid-level HIV-treating providers (NPs/PAs/RNs/case-managers/etc.) Community Healthcare Centers & networks State & County Depts, halfway houses, prisons Faith-based organizations: (i.e., Balm in Gilead, Black Churches, Nat’l Catholic Council for Latino Ministry)

relationships & database mgt.

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recommended by pharmaceutical industry

“….a dedicated and visionary partner who prepares well for any possible scenario and keeps track of all details to improve performance... hired more than once.”

Steven Loch, Sr. Director, Commercial Payers, AMAG Pharmaceuticals; Past Sr Regional Account Mgr, Agouron, 973-783-1378.

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recommended by pharmaceutical industry

“I fully recommend…Vivid Health Communications. I have been a Product Manager, Marketing multiple HIV medicines for over 9 years…all the proposals were designed to meet the needs of both patients and Marketing with zero wasted effort….outstanding. Little to no oversight was required by me.

Steven Bertini Key Accounts Rep, EMD Serono; Past Prod Mgr, GSK, 919-332-2122.

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Joy ZurzoloSr. Account Executive

O-917-701-5687HO-212-996-2803

joy@vividhealth.netwww.vividhealth.net

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