Viva La Evolution!
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Transcript of Viva La Evolution!
![Page 1: Viva La Evolution!](https://reader034.fdocuments.us/reader034/viewer/2022051515/54c763ca4a79598d1a8b463c/html5/thumbnails/1.jpg)
© 2008 Critical Mass, Inc. All Rights Reserved
Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass
October, 2008
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© 2008 Critical Mass, Inc. All Rights Reserved
There Are Some Risks
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© 2008 Critical Mass, Inc. All Rights Reserved
Brands Understand How To Broadcast
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© 2008 Critical Mass, Inc. All Rights Reserved
Facilitation Is Less Understood
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© 2008 Critical Mass, Inc. All Rights Reserved
The Marketing Process Is Conventional
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© 2008 Critical Mass, Inc. All Rights Reserved
Time For an “Unconventional” Process?
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© 2008 Critical Mass, Inc. All Rights Reserved
How Can We Get Better ROI? (Return On Insight)
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
The Collective
Products/Brands
Individuals
Insights
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© 2008 Critical Mass, Inc. All Rights Reserved
To Stay Ahead Of Consumer Evolution, There Must Be A Revolution
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© 2008 Critical Mass, Inc. All Rights Reserved
Join The Movement
Photo: http://www.flickr.com/photos/justinpward/93182613/sizes/l/
InsertYour
ParticipationHere
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© 2008 Critical Mass, Inc. All Rights Reserved
Find Us Here
http://criticalmass.comhttp://alwaysinbeta.criticalmass.comhttp://twitter.com/criticalmasshttp://www.slideshare.net/cm1234http://www.flickr.com/photos/criticalmass/http://criticalmass.blip.tv
![Page 11: Viva La Evolution!](https://reader034.fdocuments.us/reader034/viewer/2022051515/54c763ca4a79598d1a8b463c/html5/thumbnails/11.jpg)
© 2008 Critical Mass, Inc. All Rights Reserved
Forrester Consumer Forum 2008Deborah Schultz: Strategic Advisor To P&G On Social MediaDavid Armano: VP Experience Design, Critical Mass
October, 2008