VIVA International _ Newsletter

Mark KKeller

Harry MMcKaig

Timothy PPedersen

John HHecker

Sharon MMilford

Budie WWinquest

Tihesah SShearin

Carla HHerring

Timothy SSmith

Karen KKey

Douglas HHaag

Gary SSchlifkin

Marisol RRugama

corporate news

donations

u.s.a. sales

tradeshows

international news

appointments & announcementsappointments & announcements

A WARM WELCOME TO ALL NEW VIVA EMPLOYEES…

Kristin Kroeckel

CUSTOMER SERVICE REPRESENTATIVE

HUMAN RESOURCES ASSISTANT

NY SUN SHOWROOM MANAGER

BUSINESS DEVELOPMENT COORDINATOR

PUBLIC RELATIONS/ADVERTISING MANAGER

MIS HELP DESK ADMINISTRATOR

Brant Fish, Utah

John Bach, Maryland

Tamala Simental, California

Rosemary Higgins-Piper, California

Robert Hilb, Ohio

Nancy McLane, Indiana

Donald Crabtree, Arkansas

John Lau, California

Donna Morocco, Ohio

Chilja Stevens, Washington

SALES CONSULTANTS

NJ HEADQUARTERS

CONGRATULATIONSTO ALL VIVA EMPLOYEES RECENTLY PROMOTED...

John Melnyk

Manager, Help Desk Support Services

Steve Moretti

Vice President of Operations

Selena Francis-Whych

Supervisor, Refurbishing & Returns

Glenn Wilkinson

Manager, Network Support / LAN Services

Theodore Hu

LAN/PC Support Technician, MIS

BEST WISHESON A RECENT ENGAGEMENT...

Robin Perruso, Marketing, and Joseph Tobia

are engaged and planning a

November 2007 wedding.

CONGRATULATIONSTO ALL OF OUR NEW VIVA PARENTS…

Anna Kientzler,BusinessDevelopment,and her husband Tommy,

with the birth of their daughter,

Leahon

July 18, 2007

C O N G R A T U L A T I O N SO N A L L V I VA E M P LOY E E A N N I V E R SA R I E S C E L E B R A T I NG 55, 1100 & 1155 Y E A R M I L E S TO N E S …

Manager, celebrated 15 years in May

Sales Consultant, celebrated 15 years in May

Sales Consultant, celebrated 15 years in July

MIS, celebrated 15 years in July

Optical Customer Service, celebrated 10 years in May


Optical Customer Service, celebrated 5 years in May

Corporate Sales, celebrated 5 years in May



Regional Manager, celebrated 5 years in September

Accounting, celebrated 5 years in September

Refurbishing, celebrated 5 years in September

Megan Swenson, Marketing,and her husband Michael, with

the birth of their son,

Timothy Michaelon

August 29, 2007

Kim and Colin Gass, Sales, withthe birth of their daughter

Mallory Elizebethon

June 11, 2007

DATA PROCESSING REPRESENTATIVE

Adriana Guevara Diaz

Cally Varner

Andrea Aiken

Jon Martinez

Kay O'Grady

Jill Terjesen

New M7-231 Summer_07Newsletter_3rd_DRAFT.qxd 10/30/07 12:51 PM

STEVE MORETTINamed Vice President of Operations

June 15, 2007- Employees at Viva Corporate Headquarters were treated tofun in the sun as they celebrated the Annual Employee Appreciation Day. Thefront lawn at Viva was magically transformed into “The Boardwalk,” completewith mouth-watering cotton candy, refreshing Sno-cones and sizzling barbecues. The celebration included game booths that earned its winners lotsof colorful stuffed animals. The dunk tank consistently drew a large crowd, anxious to pay a dollar for the chance to dunk a Viva executive into an oversized bucket of water! A total of $420 was raised from this event, in support of TheLeukemia & Lymphoma Society.

Team spirit was everywhere, especially when it came time for the popular PitStop game. Employees were paired from different departments and had toquickly change tires on a simulated car trying to beat each other’s time. Eachplayer from the winning team won a new road bike. Lisa Cesaro, Dawn Jordan,Vic Klein and Glen Wilkinson, earned winning status with an overall time of 20seconds. Irvin Randolph was the other lucky winner from the Road Bike raffle.

A special thanks goes to Cheryl Grobelny and her department for organizingsuch an exciting event, as well as Pete Singagliese, Phil Turnage, SteveMoretti, Ken Liming and Cheryl Grobelny for being great sports with theirtime in the dunk tank.

On The Boardwalk

July 2007- Viva International Group proudly announced the promotion of Steve Moretti to Vice President of Operations. In his new role, Steve will continue to oversee the Distribution/Facilities function and willassume responsibility of Customer Service.

Since joining the Viva organization in November 1998, Steve has played an integral role in facilitating manyimprovements in Viva’s distribution area including: reorganization of the NJ warehouse design, reconfigurationof conveyor systems, expansion of our international locations, the addition of the ultrasonic cleaning process,installation of PKMS warehouse management system and the implementation of the cycle count program.

"Steve is well deserving of this promotion as he has demonstrated an ability to enhance Viva's warehouseoperation through successful project completion during the past several years," noted Viva Senior VicePresident of Administration and International Operations, Pete Singagliese. Job well done, Steve!

www.vivagroup.comViva International Group Newsletter Vol. 15, Issues 3

I N S I G H T S

[ VIVA EMPLOYEES MOVE TO THE RYTHMS ] [ THE PIT STOP WINNERS ] PHIL TURNAGE, RITA MANUKYAN, LISA

WENNBERG, KELLY STANNARD (l to r, bottom)[ DUNK TANK ]


10

Viva Introduces New Sales Force Automation SystemMARCH 2007

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In early March 2007, Viva began a trial version ofthe Viva Sales Force Automation System. Aftersuccessful completion of the trial, Viva's Sales Forcewas approved and began a full rollout in May 2007.The complete Viva SFA system includes: ATT, 3G-PDA Pocket PC, Aspin Management’s Minisell™ SFA Software, IBM’s Lotus Notes ™ Email systemand total integration with Viva’s Optical DistributionSystem (VODS).

Improvements to the Sales Force Automation Systeminclude access to timely customer and inventoryinformation, the ability to enter and transmit ordersfrom the field to the home office (orders are automatically processed directly to our distributioncenter for shipping), instant communications viaLotus Notes email and automatic order and shipping

confirmation via email.Approximately 60% of Viva’s sales force have beentrained and have implemented the Viva SFA systemsince the May approval. The remaining US salesemployees will be trained and ready to use the system no later than October 2007.

“The Viva SFA system has empowered our Salesrepresentatives with access to up-to-date informationat their fingertips. Our customers now receive betterservice with more informed sales consultants,automated order processing and a reduction of atleast 1-2 days for order lead time,” stated KennethLiming, Vice President of Information Technology.Viva is planning to implement the Viva SFA systemin its international offices beginning in early 2008.

NEW Help DeskSEPTEMBER 2007

Great news for all! In an effort to provide optimalservice, the Information Technology (IT) departmentis implementing a new Help Desk functional groupand a Help Desk Management system. As part ofthese exciting changes, Viva has acquired and isimplementing ExpressDesk ™ Help Desk Managementsoftware system from SoftLanding Systems, Inc.

The Help Desk system, being rolled, out will allowthe IT Department to better manage all user requestsfor IT support. An efficient monitoring system by ITmanagement will ensure that maintenance on allrequests is performed within prescribed guidelines.

John Melnyk, who was recently promoted toManager, Help Desk Support Services, and Kay

O'Grady, who has come onboard to fill the HelpDesk Administrator role, have both installed,setup and configured the system over the last several months.

The goal is to provide the best support possible to

all users and to ensure that all requests for support

are managed appropriately. This will also allow a

history of issues to be reviewed and help plan for

future enhancements. With training complete, the

Help Desk system is successfully up and running!

Several employees from Viva International Groupparticipated in a fire extinguisher training classoutside its facilities on June 12, 2007. SuzanneRodzejewiski, William Gadaleta, Thomas Lippai,Steven Moretti, Alfonso Santorelli and JosephBiondo all attended the training under the direction of Bill Shine from Confires ProtectionServices. Proper use and control of the fireextinguisher was explained to each team member, culminating into a brief demonstrationand actual extinguishing of various types of fires.The three hour course helped give each employee important insight on the effectivenessof proper use of fire extinguishing equipment. Allparticipants are now members of Viva’s FireExtinguishing Team.

Safety FirstJUNE 12, 2007

Eye Care Centers of America, now part of HighmarkVision Holdings Corporation, announced the expansionof their store base by about 25 new locations eachyear including a 20-unit blitz of the Chicago marketduring 2007. While working to leverage its existingmanaged vision care business, it represents aboutone-third of the 387 store chain's total revenues.

ECCA also plans to capitalize on its managed-visionrelationships, including leveraging existing contractswith Davis Vision, its sister division within Highmark.

ECCA Targets Store Expansion, Managed-Vision Growth

JUNE 2007

In a recent cover story, Highmark Vision Holding/Retail

Group was cited as a key player and ranked third in

Vision Monday’s exclusive 2007 Top 50 U.S. Retailer

listing.The August 2006 acquisition of Eye Care Centers

of America (ECCA) by Highmark Vision Holdings’ retail

group gave Highmark a strong hold on the number-three

position, with Highmark’s retail revenues including those

of the Empire Vision Centers as well.

Highmark Makes Top TenMAY 21, 2007

Currently, about 10 percent of ECCA's managed-vision business is done in partnershipwith Davis Vision.

The HVHC family of companies includes ECCA,Davis Vision, Empire Vision Centers, Cambridge EyeDoctors and Viva International Group.

[ THOMAS LIPPAI, ALFONSO SANTORELLI, JOSEPH BIONDO, STEVEN MORETTI, WILLIAM GADALETA ]


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Viva International Group recently donated 2,000 eyeglass frames to “New Eyes for the Needy”. In support of the New Eyes program, the donatedframes will provide new prescription eyeglasses to needy residents of the United States.

“Viva International Group is thrilled to support the mission of the New Eyes for the Needy organization with this donation,” said ReginaLage, Senior Vice President of Merchandising. “We consider proper eye care of paramount importance and are happy to partner with NewEyes for the Needy as they celebrate their 75th year of volunteer efforts.”

A Gift of SightJUNE 21, 2007

Viva will soon launch a New Eyes For the Needy Collection DriveProgram as part of the activities planned for Community ServiceWeek. Eyewear recycling donation boxes, courtesy of New Eyes,are currently being prepared for this program. Scheduled forOctober, all Viva employees will have an opportunity to drop offold prescription and nonprescription glasses and be a part ofNew Eyes’ efforts to help even more children and adults get theeyeglasses they need.

Collection DriveAUGUST 2007

Accepting the gift, from left, are: Regina Lage, Senior Vice President of

Merchandising, Pamela DePompo-Klein, Executive Director of New Eyes for

the Needy; Irvin Randolph, Warehouse Manager for Viva; Marianne Muench

Busby, Trustee for New Eyes; and Steve Moretti, Vice President of

Operations for Viva

American Cancer Society, the Leukemia and Lymphoma Society and St. JudesChildren’s Research Hospital, were the top choices during July’s Employee SunSale vote. The event, which ran from Thursday, July 19th through Friday, July 20th,was a great success raising a total of $10,800 and directly benefited these organizations.

American Cancer Society

This society provides programs aimed at reducing the risk of cancer,detecting cancer as early as possible, ensuring proper treatment and empoweringpeople facing cancer to cope and maintain the highest possible quality of life.

Leukemia and Lymphoma Society

This society is dedicated to funding blood cancer research, education andpatient services. The Society's mission: Cure leukemia, lymphoma, Hodgkin'sdisease and myeloma, and improve the quality of life of patients and their families.

St. Judes Children’s Research Hospital

This pediatric treatment and research facility advances cures, and meansof prevention for pediatric catastrophic diseases through research and treatment.Consistent with the vision of its founder Danny Thomas, no child is deniedtreatment based on race, religion or a family’s ability to pay.

CORPORATE CHARITIES ANNOUNCEDJULY 20, 2007 DONATIONS

SINCE APRIL 2007, VIVA HAS ACTIVELY SUPPORTED THE FOLLOWING CHARITIES:

A.C.E. Programs for the Homeless, NY

Susan G. Komen For The Cure

Healthy Vision Network 4 Kids

Tikva Children’s Home

Volunteer Optometric Services to Humanity, SD

Scripps Cancer Center, CA

New Eyes for the Needy, NJ

Muscular Dystrophy Association

American Cancer Society

The Salvation Army

The Leukemia & Lymphoma Society

National Multiple Sclerosis Society


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Viva Sun Showroom Shines For August Market WeekAUGUST 6- 10, 2007

New York, NY- Top trends and hot new styles were spotlighted during the Spring 2008 Sun Collection Preview held at the Viva Sun Showroom on 5th Avenue. Keybuyers and management from sun specialty stores and major retail accounts attended this year’s August Market Week. The new releases for GUESS, Tommy Hilfiger,Ermenegildo Zegna, Escada, Etro and Givenchy generated great interest. "The August Market reactions were unanimous as every retailer reactedpositively to our 2008 collections! We have clearly defined fashion statements and gender specific styling to maximize the business in both women's & men'sdepartments. We are looking forward to a strong season in 2008," stated John DeMarche, National Sales Manager, Sun Division. A special press preview tookplace on Tuesday, August 7th, bringing together both trade and consumer press. Attendees from the media included Lucky, MTV, Men.style.com, Women’s Healthand People StyleWatch, as well as 20/20 Magazine, Eyecare Business and First Vision Media.

Los Angeles, CA- Viva’s West Coast sales teamsgathered together to recap their year of successesat the Doubletree Hotel in Los Angeles. Mini SellTraining was the main topic of discussion, includinghelpful selling tips to further increase overall sales.

The meeting gave everyone a chance to reconnectand create a real team-building environment. Inrecognition of outstanding achievements in sales for2006, top performers were honored in their division.Meryl Flam was awarded #1 Sales Consultant forthe Viva Division and Budie Winquest was awarded#1 Sales Consultant for the Savvy division.Congratulations to Meryl and Budie!

2007 West Coast Regional Meeting AUGUST 2-5, 2007

[ DISPLAYS SHOWCASING TRENDS AT SUN SHOWROOM ] [ LOUNGE AREA AWAITING GUESTS FOR AUGUST MARKET WEEK ] [ THE ENTRANCE OF THE TOMMY HILFIGER ROOM AT THE SUN SHOWROOM ]

[ Budie Winquest, Northern California Sales Consultant ] Cathy Revelli, Orange County Sales Consultant, Nomie Mellema, Orange County Sales Consultant,Meryl Flam, San Diego Sales Consultant and Sheila Wakai, Hawaii Sales Consultant[ ]

Newark, NJ- Viva held a powerful two-day meeting for Pure Eyewear at the Marriott-Newark, re-identifying the brands goals and highlighting its exclusive features and

benefits. Ira Lerner, Pure Eyewear’s originator, was on hand to discuss the many attributes of “being first” and how the brand is uniquely different than its competitors.

Included in the meeting were live demonstrations on how to handle Pure Eyewear and guest speakers discussing the appeal of the brand. Day One concluded with a

dinner cruise that offered everyone a chance to enjoy the Manhattan skyline and socialize in a relaxed setting. Selling techniques were discussed on Day Two, led by

Pure brand manager, Christine Volker, and concluded with a Pure Eyewear eye exam.

Pure Eyewear National Sales MeetingAUGUST 13-14, 2007

[ NY Skyline as seen from cruise ship ]

[ Ira Lerner discusses Pure Eyewear ] [ Sales consultants Tawyna Russell (Salem, Oregon), Teri Cook (San Dimas, CA) andKaren Brownlee (Phoenix, AZ) ]

[ Gary Podhaizer, President of Domestic &International Sales ]

[ Phil Turnage, National Sales Manager ]


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Dover, DE- Halpern Eye Associates recently launched a unique two month promotion combining a local racing tradition with an innovativeincentive package for both the consumer and the associate. NASCAR tickets to the Dover International Speedway were the grand prize for

a two-tiered raffle sponsored by both Halpernand Viva International Group. Halpernpatients entered the raffle by purchasingqualifying Viva frames during the specialpromotion. In addition, each Halpern locationcompeted for the remaining tickets basedon highest percentage increase over thesales goal. A 242% increase in frame salesresulted in this successful promotion.

Race to VictoryJUNE 3, 2007

Vince Deskiewicz, Halpern Marketing Team Memberand Harry Simonick, consumer winner.

Los Angeles, CA – Kaiser Permanente LA Division

completed a successful two month promotion with Viva

International Group that ran from mid-February through

mid-April. With an emphasis on premium lens options

and second pair sales, the promotion featured all Viva

collections, including Pure Eyewear.

Viva’s management team, consisting of Mick Kunish and

Greg Peterson, Vice President of Product Development,

conducted on-site training one week prior to the start

of the event. The pre-promo training offered all associates,

as well as lab personnel, a chance to get familiarized

with Pure Eyewear, which was recently added

to the Kaiser assortment. Viva sold over 13,000

frames in 8-weeks during this promotion with 35

out of 38 clinics achieving their sales goal. Viva’s

management team’s support of the event, prior to and

Raleigh, NC - Eye Care Associates recently completed aunique 3 month capture rate promotion. In conjunctionwith Viva International Group, ECA kicked off the Grid-IronClassic on March 1 with an interactive presentation to itsstaff members identifying each individual's role within thepromotion. Each ECA staff member was assigned a rolecoinciding with positions on the football field. Followingthe presentation, each ECA location submitted a "teamname" for their office.

Viva and ECA combined their efforts by offering a half-timereward for all par ticipating locations to show their appreciation. Each ECA office had a chance to win thegrand prize of an iPod shuffle for each team member ofthe office with the highest percent of increase over theirgoal. In addition, Viva promised to sponsor a group outingto Frankies Fun Center for the entire company if the overallcorporate stretch goal was achieved. Needless to say,Frankie’s was busy on July 13 as ECA staff members celebrated their winning victory!

Kaiser Debuts Pure PromotionFEBRUARY-APRIL 2007

ECA Scores With The Grid-Iron ClassicJULY 13, 2007

during the promotion, along with weekly inventory meetings

registering 100% fill rate, helped propel and secure the

Pure Eyewear brand.

[ ECA staff celebrate their winnings at Frankie's Fun Center ]


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Nashville,TN- As engines revved up, The Harley-Davidson® Summer Dealer Meeting celebrated all things new from around the globe,including 12 hot new styles launched by VivaInternational Group. Over 10,000 devoteesattended this summer’s convention held at theoriginal site of the Grand Ole Opry in Nashville,Tennessee. Over 280 orders were successfullywritten for the Harley-Davidson® Eyewear collection during the show.

Viva Takes the Open Road at the Harley-Davidson® Dealer Show JULY 9- 11, 2007corporate news

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Alain Afflelou, one of the largest optical and sunglass chains in Europe, proudly featured GUESS Eyewear inthe month of August at their flagship store on the Champs-Elysees.

UPCOMING SHOWS:

International Vision Expo WestOctober 2-6, 2007/ Las Vegas, Nevada

SILMOOctober 19-22, 2007/ Paris, France

Viva France

VIVA FRANCE AND ALAIN AFFLELOU CREATE SYNERGYJULY 2007

BEST WISHES TO THOSE RECENTLY MARRIED…

SUMMER CELEBRATION

JUNE 2007

[ The full staff at Viva France enjoying their traditional summer party ]

Julien Jourdin, Manager, and Caroline Le Gars,holding their son, Maxence, were married on

June 30, 2007

VIVA CUP WINNERS

Viva Canada

Viva Canada announced the winners of the Viva Cup!

A sales contest that rewards sales consultants for

increased sales and account openings with a trip to

New York City for a weekend, complete with a special

dinner and a show or sporting event, with their spouses.

The winners were Nella Menoudakis, Ken Kyliuk and

Pierre Cantin. Adamo Ranieri was the winning manager

for the greatest increase in sales for his territory.

Congratulations to each of them for all their efforts!

A WARM WELCOME TO NEW EMPLOYEES…

Nadine Arsenault, Warehouse/QC Dept.Janice Breau, Warehouse

[ HARRY SCHEER ON THE SHOW FLOOR AT THE CONVENTION'S

INTERNATIONAL PAVILLION ][THE HARLEY-DAVIDSON INDEPENDENT SALES CONSULTANTS GATHER TOGETHER FOR A TEAM

PHOTOGRAPH AFTER THEIR SALES MEETING. ]


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[ ENTRANCE SHOWCASING GUESS IMAGE]

[ THE VIVA BRASIL TEAM AFTER THE SHOW ]

[ PRESENTATION AT THE TOMMY HILFIGER SECTION ]

PURE HOTEL SHOW

JUNE 13, 2007

Sao Paulo, Brazil – At the Jockey Club, one of the

most premiere racing tracks in Sao Paulo, Viva

Brasil held a special Pure Eyewear presentation.

The location added to the alluring ambience of the

presentation, as well as the appeal of the styles

displayed during this exclusive hotel show.

[ PRESENTATION AT THE UPSCALE JOCKEY CLUB]

[ THE VIVA BRASIL TEAM AT THE PURE EYEWEAR HOTEL SHOW ] [ ROGER AWE, RICARDO OTSU, CARLOS EDUARDO, JOHNNY BURKE, GERALDO MAIA]

Sao Paulo, Brazil- The Abiotica tradeshow, the largest

optical fair in South America, was a great success for

the team at Viva Brasil. The elegant and comfortable

Viva Brasil booth gave the sales team a chance to

develop strong working relationships with both existing

and new customers from the Brazilian states. The

tradeshow was also a great opportunity for everyone

at Viva Brasil to demonstrate real teamwork, including

its administrative personnel and each brand’s sales

representatives.

ABIOTICA TRADESHOW SETS STRONG GOALS

JULY 18-21, 2007

Viva Brasil


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Paggi Lam

Ho Ng

Cadmus Lau

Tony Tang

. . .CH INA

MARCH 8-10, 2007

Beijing Apex Trading Co. Ltd, Viva’s exclusive GUESS Eyewear distributor in China, showcased their first GUESSbooth at the 2007 Shanghai Exhibition. The show was a great success!

[ ENTRANCE OF GUESS BOOTH] [ INSIDE GUESS BOOTH ]

[ SITTING AREA IN GUESS BOOTH ]

[ YI HUANG, R.J. ZHANG, GUESS MODELS, CLAUDIO ARENA, LARIN WONG AND GARY SHIU ]


GLENEAGLES GOLF EVENTJULY 5, 2007

Gleneagles, Scotland- In the truly magnificent setting of

Gleneagles Resort, one of the leading golf and spa luxury

hotels in Scotland, over 140 customers from the UK and

Ireland gathered together for an exclusive golf tournament

hosted by Viva Eyewear UK. The event offered perfect tee-off

times for its golfing enthusiasts and off-road driving, spa

treatments and falconry for those whose interest varied.

Throughout the day, the sale force offered themselves as

caddies, never missing a chance to wish each customer

luck with their round of golf. Gift bags were distributed to all

of the attendees, including a GUESS watch, compliments

of Sequel. The evening concluded with a gala dinner,

complete with a “Viva Las Vegas” style casino. “The feedback

from the customers has been tremendous. I have received

so many letters and cards of appreciation from the

customers who attended this exciting event,” says

Samantha McDermid, UK Sales Manager.

BEST WISHES TO THOSE RECENTLY MARRIED…

Russell Sanderson, Product & Inventory

Manager, and Hannah Caulton were married on

August 4, 2007

CONGRATULATIONS TO ALL OF OURNEW VIVA PARENTS…

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international newsinternational newsViva UK


Marie Claire Bennett

Andrea Brajer

Ben Gray

Justine Royle

Andrew Arbuthnot

Dan Jackson

Mike Hidden

BRAND COORDINATOR

EXPORT CUSTOMER SERVICE

ACCOUNTS ASSISTANT

SALES REPRESENTATIVE

SALES REPRESENTATIVE

WAREHOUSE OPERATIVE

WAREHOUSE OPERATIVE

Becky McLean, Export Customer Service, and Neil Smith,with the birth of their daughter,

Laila Siennaon

February 18, 2007

Samantha McDermid, UK Sales Manager,

and Benn Gallagher, Sales Representative

for North England, were married on

August 25, 2007

[ Lady golfers (customers) ]

[ Lesley Bacon (Tommy Hilfiger and Pure Sales Representative, Midlands) with customers ]

[ The room before the party got going!! ]

[ More customers ]

[ More customers ] [ Helen McDonagh (Customer Service Manager) and Julie McLean (GUESS and Pure

Sales Representative, Scotland) with customers ]

[ Sam McDermid and Helen McDonagh with customer Gary Swerner and guest ][ Sam McDermid presenting the trophy to theWinner Susan Wood from D & A franchise in

Scotland ]

[ Benn Gallagher (GUESS and GANT SalesRepresentative, North) with customers DylanBarton, David McGowen and David Charles ]

[ Customers Mark and Pauline Gormley ]

[ Some of the Viva UK Sales Representatives. Justine Royle (Tommy Hilfiger and Pure, SouthWest), Julie McLean (GUESS and Pure, Scotland), Helen McDonagh (Customer Service

Manager), Sam McDermid (UK Sales Manager), Lisa Benjeyfield (GUESS and GANT, SouthWest) and Andrew Arbuthnot (Tommy Hilfiger and Pure, Ireland) ]


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. . .ATHENS, GREECE

AROUND THE GLOBE

Viva Australia

ODMA TRADESHOWJULY 6-8, 2007

Sydney, Australia- ODMA 2007 proved to be an excellent fair for Viva Australia. Designed to incorporate "retail" windows featuring accessories and apparel from the co-licensees, the newly launched booth added a new dimension and created excitement for each brand. The new styles from Gant, Guess & Tommy were extremely well received with sales exceeding the previous ODMA in 2005 by over 70%. In addition, Pure Eyewear made its first launch into the Australian & NewZealand markets with much success.

. . .KUWAIT C ITY, KUWAIT

On a recent visit to Athens, Claudio Arena, GUESS Eyewear International Sales Director,

introduced Viva’s new GUESS Brand Distributor in Greece, Babis Papavassiliou to Abraham

Markozanis, GUESS Brand Manager for GUESS Greece. They are responsible for the four

GUESS Retail Shops in Athens and Patra (l to r) Paris Papavassiliou, Claudio Arena

and Abraham Markozanis at the GUESS Showroom in Athens.

The entire team from Al Jamil, GUESS Distributor in Kuwait, and Claudio Arena, GUESS Eyewear

International Sales Director, at their offices in Kuwait City. (3rd from left, Mr. Ali Aminvand, owner

of Al Jamil; 6th from left, Manhaz Amanullah, Al Jamil's General Manager; 4th from left, Paolo

Giovannini, Viva's Area Manager for the Middle East Region)


Mr. Wahid Shafiei, General Manager of Qatar Optic, Mr. Atta Labib,Wholesale Manager Qatar Optic, Claudio Arena, GUESS EyewearInternational Sales Manager and Mr. Farid Jaberi, General Manager of EGMA LLC.

. . .BUDAPEST, HUNGARY

JUNE, 2007

Viva’s Mini Trade Show for all of its Eastern

European Distributors was held this year in

Budapest, Hungary. After previewing the new exciting

spring 2008 sunglass collections, Viva held a special

dinner for its attending European distributors.

. . .DUBAI , UAE

JUNE, 2007

Viva held its second annual Mini Trade Show in Dubai, UAE for all of its Middle East Distributors to previewthe spring 2008 sunglass collections. Held at the Emirates Tower Hotel in Dubai, Qatar Optic was on handto preview the latest styles. Qatar Optic, GUESS and Tommy Hilfiger’s new optical distributor, is thelargest optical chain in the Middle East. There was also a special GUESS Eyewear sales training & visualmerchandising seminar held for the Al Sawani Sales and merchandising team. Al Sawani is the GUESSretail operator for over 90 GUESS shops throughout the region.

The first GUESS Retail Shop opened by Viva GUESS EyewearDistributor in Hungary. Viktor Sasvari and Claudio are in front of themain entrance.

Al Jamil, GUESS and Tommy Hilfiger distr ibutor in Kuwait. (l to r)Matteo Mohwinckel, Tommy Hilfiger Sales Director, Paolo Giovannini,Viva's Area Manager-Middle East Region, Claudio Arena, MohammedSaid Ghamaza, Sales Manager, Al Jamil, Mohammed Aslan Khan,Sales Manager, Al Jamil, Manhaz Amanullah, General Manager, Al Jamil.

Al Sawani sales and visual merchandising team

GUESS Eyewear Sales Training & Visual Merchandising Seminar for Dubai Duty Free sales and visual merchandising teams. Incollaboration with Matador, our GUESS Eyewear Distributor in the UAE, two training seminars were conducted for 50 of their associates.The Duty Free Shop at the Dubai International Airport is open 24 hours a day and runs 3 continuous shifts. They have dedicated alarge section of their Sunglass Department to GUESS Sunglasses and sales have been remarkable!

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Some of our Eastern European Distributors attending the Viva dinner. Included in the picture in the very last row is Ron Sokol, AreaManager for the Eastern European countries.


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