VITAMIN WATER

Target: People 18-25 College

educated < 24,000 USD Urban lifestyle Enjoys the

occasional indulgence

Reasoning:Ireland is one of the only other places in the world that has ice cream trucks like we do. They are a more fun-loving nation and enjoy being social.

IRELAND

Population: 4,775,982-Largest population segments: 25-54 Male:1,065,685 Females: 1,055,339 -Life expectancy: Male:78 Female:83

Population Growth 1.16% Urbanization: 62% 1.8%annual rate of change GDP: 191.5 Billion USD ranked 57 th in the world

-GDP per capita: $41,700Unemployment: 14.6%Government Type: republic, parliamentary democracyPrimary Language: English, Gaelic Religion: Roman Catholic, Church of Ireland, other

Christian

IRELAND’S MARKET PROFILE

Target: Men 18-25 College

educated < 23,000 USD Urban lifestyle Health Conscious

Reasoning:Italy is in the top ten of healthiest nations. They are also very visual people, they judge on outward appearance and personality of the person comes secondary.

ITALY

Population: 61,482,297-Largest population segments: 25-54

Male:13,133,733 Females: 13,416,626-Life expectancy: Male: 79 Female: 84

Population Growth: .34%Urbanization:68% 0.5% annual rate of change GDP: 1.834 Trillion USD ranked 11 th in the world

-GDP per capita: $30,100Unemployment: 10.9%Government Type: Republic Primary Language(s): Italian, German, French,

SloveneReligion: 80% Christian, Muslim, Atheist

ITALY’S MARKET PROFILE

Beautiful BodyBeautiful Mind

Target: Women 18-25 Some College <7,000 USD Rural Lifestyle Lives in the

costal region—more relaxed atmosphere

Reasoning:The Costa Rican people are very relaxed, and their motto of ‘pura vida’ is used in everyday life.

COSTA RICA

Population: 4,695,942-Largest population segments: 15-24 Male:

427,047 Females: 411,110-Life expectancy: Male: 75 Female: 81

Population Growth: 1.27% Urbanization:64% 2.1% annual rate of change GDP: 58.6 Billion USD ranked 89 th in the world

-GDP per capita: $12,600 Unemployment:7.9% Government Type: Democratic Republic Primary Language(s): Spanish, English Religion: Roman Catholic, Evangelical, Jehovah's

Witness, Protestant

COSTA RICA’S MARKET PROFILE

El Pura Vida Nunca supo tan bien

Target: People 18-25 College educated <36,000 USD Urban lifestyle Organized,

health conscious, business people

Reasoning:Germans are more strict/organized people.Phrase translating to ‘do you have your ducks in a row’ speaks to their need to be organized and how using vitamin water can aid that.

GERMANY

Population: 81,147,265-Largest population segments: 25-54 Male:

17,268,604 Female: 16,786,146-Life expectancy: Male:78 Female:82

Population Growth: -0.19%Urbanization: 74% 0% annual rate of change GDP: 30123 USD ranked 6 th in the world

-GDP per capita: $39,100Unemployment: 6.5%Government Type: Federal Republic Primary Language(s): German Religion: Protestant, Roman Catholic, Muslim

GERMANY'S MARKET PROFILE

Ihre Schäfchen ins Trockenen

bekommen

Target: People 18-25 Some College <5,000 USD Rural and Urban

Lifestyle

Reasoning:The Colombian people are not very time conscious so them spending some extra time on themselves seems like an everyday treat.

COLOMBIA

Population: 45,745,783 -Largest population segments: 25-54 Male:

9,376,745 Females: 9,597,744 -Life expectancy: Male:72 Female:78

Population Growth: 1.1%Urbanization: 75% 1.7%annual rate of change GDP: 500 Billion USD ranked 29 th in the world -GDP per capita: $10,700Unemployment: 10.3%Government Type: Republic; executive branch

dominates government structurePrimary Language(s): SpanishReligion: Roman Catholic

COLOMBIA’S MARKET PROFILE

No hay nada malo con un poco de

sabor del paraíso

Target: People 18-25 College at above < 57,000 USD Urban Lifestyle Busy workers

that are in need of a break

Reasoning:Singapore is a fast-paced place, like L.A., it has a busy city. The idea was to make play time more important than work.

SINGAPORE

Population: 5,460,302-Largest population segments: 25-54 Male: 490,526

Females:505,713-Life expectancy: Male: 82 Female: 87

Population Growth: 1.96% Urbanization: 100% 0.9% annual rate of change GDP: 325.1 Billion USD ranked 41 s t in the world

-GDP per capita: $60,900 Unemployment: 2% Government Type: Parliamentary Republic Primary Language(s): Mandarin (offi cial), English

(offi cial),Malay (offi cial), Hokkien, Cantonese, Teochew, Tamil (offi cial), other Chinese dialects

Religion: Buddhist, Muslim, Taoist, Hindu, Catholic, other Christian

SINGAPORE'S MARKET PROFILE