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Vitalizing Communities:Building on Assets and
Mobilizing for Collective Action
Created for the Center for Applied Rural Innovation, University of
Nebraska-Lincoln
Asset Based Community Development: The Theoretical Support
“The impetus for action within a community evolves from the
relationships between individuals within a geographic setting”
(Kauffman, Harold, “Toward an Interactional Conception of Community.” Social Forces, 1959)
When the field of interaction is strengthened & focused within the community setting, public good functions develop & the community is in a position to better manage their resources.
“The substance of community is social interaction.”
(Wilkinson, Kenneth, The Community in Rural America, Greenwood Press, 1991).
A) Community is an emergent phenomena.B) Two types of fields of interaction exist within
a community. 1) Social field-within social fields individuals pursue self
interest.
2) Community field-cuts across social fields-the actions in this field serve to coordinate other functions.
Asset Based Community Development: The Theoretical Support
“Social Capital (includes) those features of social organization which facilitate
cooperation for mutual benefit enhancing a community’s ability to benefit from investments and physical and human
capital”
(Putnam, Robert, Making Democracy Work: Civic Traditions in Modern Italy.” 1993, pp. 35-36).
The concept of Social Capital links to shared visions and mobilization.
Asset Based Community Development: The Theoretical Support
Figure 1: Relationship Between Individual Interest, Social Fields, Community Fields & the
Development of Social Capital
Locality-based Locality-based
Collective Action Collective Action
Networks, Norms, Trust, Reciprocity
Community Field
Density of Acquaintanceship
Social Field Social Field
Social Field
Individual Self Interest
Social Capital
County A Population Change
4,108
4079
4045
4176
4084
4026
4082
4043
4148
3,950
4,000
4,050
4,100
4,150
4,200
1990 1991 1992 1993 1994 1995 1996 1997 1998
Year
Po
pu
lati
on
Projects Funded
1996 AmountReap $1,000.00Task force
livestock $750.00crops $750.00education/technology $750.00
1997 AmountBio-StimulantWheat Particle Board
1998 Amount4-H Kids to D.C. $1650.00Young Farmers Banquet Speaker $500.00Hay Coop $5000.00Legumes in CRP to enhance grazing $1500.00-$4500.00Student Internship $250.00Leadership Town A $500.00Board Members to Covey Training
Projects Funded…..continued
1999 AmountClearing houses for excess Alfalfa $500.00Dairy Coalition $5,000.00Hay Coop $45,000.00 U.S. Ag Alliance $300.00Town A Library $1,000.00Farmers Day Golf $100.00
2000 AmountPrairie Rhythms Project $1,500.00Community Garden $3,000.00Women’s Marketing $2,500.00PolyPay Sheep Alliance $20,000.00
Presumed Relationship Between Networks & Decision Making
Individual Collective
Densi
ty o
f R
ela
tionsh
ips
Action
Asset-Based Community Development
• Asset-based community development (ABCD) is a concept pioneered by John P. Kretzman & John L. McKnight.
• ABCD - very different philosophical base from more “traditional” approach to community development.
• Foundation for the “traditional” approach is identifying a community’s needs, deficiencies & problems.
• Foundation for ABCD is an exciting journey of discovering a community’s capacities & assets.
• There are other differences between the traditional & the ABCD approach.
Asset-Based Community Development
Alternative Path 2
AssetsBuilding CommunitiesGifts & DreamsRelationshipsProducer, Owner
Assets based on community “Treasures”
Youth, elderly, artists, churches, schools, businesses, parks, libraries, cultural groups, community colleges, clubs, hospitals, farms, ranches, etc.
Traditional Path 1
Basis: NeedsGoal: Institutional ChangeConversation: Problems & Concerns Change Agent: PowerView of Individual: Consumer, Client
Needs based on community “Problems”
Unemployment, gangs, truancy, broken families, housing shortage, crime, child abuse, illiteracy, welfare, lead poisoning, dropouts, etc.
Asset-Based Community Development
• The ABCD approach sees the community as a “treasure chest” to be built upon. Resources from outside the community (e.g., external grants) should be used only as a last resort in order to fill “gaps.”
• Asset mapping and asset mobilization are very different concepts.
• Asset mapping is an inventory of the community’s
treasure chest. In the process of this inventorying, important relationships are developed. However, asset mapping is NOT an action step.
Asset-Based Community Development
• Asset mobilization IS an action step. Mobilizing assets for collective action requires organizing and harnessing the relationships that exist within the community.
• There are at least six important categories of assets within any community: the assets of individuals, the assets of associations, the assets of institutions, economic linkages and business assets, the natural resources and previous processes and plans for community and economic development.
• A holistic ABCD approach is inclusive and includes all five categories of assets. This is ideal; however, in some cases, the community may not be able or willing to undertake such a comprehensive approach.
Examples:
A + C = D Assets + Community =Development
Initiatives• Greene County, Tennessee
– Livestock Cooperative
• Trinity County, California– Trinity Kids First Collaboration– Hyampom University
• Arthur, Nebraska– Wolf Den Grocery Store
Policy Implications
• Asset-Based funding opportunities for communities
• Entrepreneurial support
• Venture capital structures for small entities
Contact Information
John C. Allen, Ph.D. - Director Center for Applied Rural Innovation
University of Nebraska-LincolnLincoln, NE