By Deborah T Wolff = Retail Visual Merchandiser

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PLANNING AND DEVELOPING A VISUAL PRESENTATION

MATERIALS, PROPS AND TOOLS OF THE TRADE

MANNEQUINS AND OTHER HUMAN FORMS

LIGHTING AND DRAMATIZING THE SELLING FLOOR AND THE DISPLAY AREAS

SIGNAGE & TOOLS THAT TELL A STORY

SOUND USAGE

THEME AND SETTINGS FOR WINDOWS AND INTERIORS

DRAPED COLORED VISUAL DISPLAYS

GRAPHCS AND SIGNAGE

STORE FRONT AND WINDOW STRUCTURE

PRINCIPLES OF DESIGN – DISPLAY PROPS

FINALE - VISUAL ARCHIVE – THE CREATIVE PITCH IN RETAIL VISUAL MERCHANDISING

By Deborah T Wolff