Visualization Tools for Turning Information into Insights

Visualization Tools for Turning Information Into Insights

Marcy PhelpsPhelps Research

September 11, 2013www.phelpsresearch.com

Twitter:#websearchu@marcyphelps 1

Slides/process map atPhelpsResearch.com/resources

2

Information is a commodity!

Can you be replaced?

www.PhelpsResearch.com 3

We’re drowning in information!


DIY Research


What’s your value?

Information Insights


Info Pro Info Analyst


Info Pro Info Analyst

PatternsInformation flow

ComparisonsRelationships

Format for usabilitySO WHAT?


Information Visualization

Increasingly visual world

Information becomesReadable

Logical/memorableUsable


Boring numbers


Boring numbers

Insights!


Choosing the right graphicTools for creating graphicsTips for effective graphics



Interactive vs. staticCharts and graphs

Data mapsDiagrams

InfographicsWord cloudsDashboards

ImagesVideoetc.

Numerical data• Chart

Geography• Data map

Concepts• Diagram


Charts/Graphs

20% 25%

20% 35%

25% 40%

25% 50%

Bar 4

Bar 3

Bar 2

Bar 1

Say It With Charts: The executive’s guide to visual communication, Gene Zelazny


Step 1: What’s my message?Step 2: Kinds of comparisons?

ComponentItem

Time seriesFrequency distribution

Correlation


20% 25%

20% 35%

25% 40%

25% 50%

Bar 4

Bar 3

Bar 2

Bar 1

Component comparison

Percentage of a totalShare, percentage of total, accounted for X percent

Pie chart


Item comparison

Ranking of itemsLarger than, smaller than, equal to, exceeded, rank


Bar chart

Time series comparison

Changes over time

Increasing, decreasing, fluctuating, remaining constant



Column chart

Line chart

Frequency distribution

Items within rangesRange of, concentration, X to Y range


Step column orLine chart

Correlation comparison

Relationship between variables

Related to, increases with, decreases with, changes with, varies with


Scatter/dot/bubble chart

Paired bar chart


Tools for charts/graphs

Excel Chart Wizard

ChartGizmo.com

Google Developers Chart Wizard (http://snipurl.com/27mnhv5)

DIYChart.com


Data Maps



Type of info?

No numerical data

Pushpin

Multiple symbol

Numerical(Single field)

Shaded area

Shaded/Sized circle

Multiple symbol

Numerical(Multiple fields)

Pie chart

Column chart

Pushpin map

Multiple symbol map


Shaded area map


Sized circle map


Pie chart map

Column chart map


Tools for data maps

Microsoft MapPoint (http://snipurl.com/27mniz8)

Google Fusion Tables (http://snipurl.com/27mnk8r)

Click2Map.com

Mapland(www.softill.com)

SmartDraw.com


DIAGRAMSWhat’s your message?


Web 2.0 Social Web

Purpose of graphic Graphic typeShow non-sequential information List

Show steps in a process or timeline Process

Show a continual process Cycle

Show a decision tree Hierarchy

Create an organization chart Hierarchy

Illustrate connections Relationship

Show how parts relate to a whole Matrix

Show proportional relationships with the largest component on the top or bottom

Pyramid


Group Group 1

Group 2

Group 3


#1

#2#3

#4

#5


Tools for diagrams

SmartArt (Excel, Word, PowerPoint)

Gliffy.com

Microsoft Visio (http://snipurl.com/27mnn39)

SmartDraw.com

OmniGraffle for Mac (http://snipurl.com/27mnmt8)


Tips for effective graphics

Start with the end in mindUse only as needed

Who’s your audience?Build templatesKeep it simple


39

3.55

3.35

3.32

3.20 3.30 3.40 3.50 3.60

Relevance of theTopic

Value of the Content

Presentation Delivery

Please rate this program on the following:(0 - 4 scale)

3.55

3.35

3.32

Relevance of theTopic

Value of the Content

Presentation Delivery



Seri…Relevance of the

Topic Value of the ContentPresentation Delivery


Ready-to-use info graphics

Eurostat (http://snipurl.com/27mno44)

The World Bank: Data (http://data.worldbank.org/)

American FactFinder(factfinder2.census.gov)


MarketingCharts.com



Choosing the right graphic

Thank you!

PhelpsResearch.com/resources


Visualization Tools for Turning Information into Insights

Business

Transcript of Visualization Tools for Turning Information into Insights