visual_INSTINCT

visual _ I N S T I N C T

m f a p o r t f o l i o _ L I S A D O U A I F I A

contents_

010 0 6 – 0 2 9

02

03

04

05

06

07

08

09

Going back to its roots, where it all started _Manny’s Deli

ABIL I T Y

ApT I TUDeDainty house wife turned alpha female _Mary Kay Rebrand

Water from the royal grounds _Versailles Bottled Water

INCL INAT ION

INTUIT IONGlass in mid-century architecture _poster Series

Self-discovery in the films of Cameron Crowe _Coming into Focus

IMpULSe

FeeL INGThe most magical place on earth _ipad Brochure

Humans and animals living in perfect harmony _In Human Hands

FACULT Y

A reflection is made up of many dif ferent layers _exploring Reflections

SeNSe

A graduate graphic design thesis _North pole South pole

SeNT IMeNT

0 3 0 – 0 3 9

0 4 0 – 0 6 1

0 6 2 – 0 7 1

0 7 2 – 0 9 9

1 0 0 – 1 1 3

1 1 4 – 1 2 7

1 2 8 – 1 4 1

1 4 2 – 1 5 7

V I S U A L I N S T I N C T _

T he inst inct for desig n is innate. To see in t he mind what does not e x ist

in rea l it y i s a power f u l abi l it y. It has been t he d r iv ing force of huma n

development throughout t ime. A lthough ever yone possesses this instinct,

not ever yone fol lows it. Few know how to transform a v ision into rea l ity.

Our minds have the abi l it y to f ind patter ns in events based only on thin

sl ices or narrow windows of exper ience. This rapid cognition, our instinct,

i s what ig n ites t he f i rst idea . Wit h t he end less a mounts of possibi l it y

ou r i n st i nc t i s wh at d r ives ou r c hoices . O ver t i me, t h rough k nowled ge

and exper ience, this abi l ity gets stronger and becomes a learned instinct.

We must lear n to ba lance bet ween inst inct and rat iona l iz ing. Prov id ing

solut ions to contempora r y problems wh i le u s i ng tec h nolog y a nd t he

v isual language avai lable today is how we create a balance, through design.

p r o j e c t n o _ 01 02 03 04 05 06 07 08 09L I S A D O U A I F I A m f a p o r t f o l i o _ V I S U A L I N S T I N C T

0 0 6

ABIL ITY

01

Going back to its roots, where it all started.

B R I E F _

Redesign a line of deli meats and products to expand any current or fictitious deli of your choice. Strengthen the brand identity through cohesive packaging that speaks to a specific target audience. The materials used should be both

reusable and recyclable.

S O L U T I O N _

I chose to redesign Manny’s Deli in Chicago. I was inspired by the deli ’s delivery truck that circled the neighborhood in the 1940’s in the deli ’s first years. By pulling elements from the delivery truck such as license plate, tire tread and other automotive details I was able to create patterns, graphics and an identity that captures the deli ’s original neighborhood spirit. These elements were applied to deli meats, cheeses, poultry, sandwiches, olives, jellies, honey, spices, coffee and home-made pastas.

0 0 7 0 0 9

0 0 8

P R O J E C T _

Manny’s Deli

C L A S S _

Package Design 2

I N S T R U C T O R S _

Christine George

S E M E S T E R _

Fall 2013

C A T E G O R Y _

Print

K E Y W O R D S _

Nostalgic Masculine Clean

ABILITY

0 0 6

0 0 90 0 9


0 1 0 P B

p r o j e c t _ M A N N Y ’ S D E L I c o u r s e _ P A C K A G E D E S I G N 2

0 1 1


0 1 2 P B

EST. 1942

DEL ICATESSEN

EST. 1942

EST 1942

CHICAGO DELI


P B 0 1 3

C H I C A G O S T Y L E D E L I


0 1 4 P B


P B 0 1 5

P B 0 1 70 1 7


0 1 8 P B


P B 0 1 9


0 2 0 P B


P B 0 2 1


0 2 2 P B


P B 0 2 3


0 2 4 P B


P B 0 2 5


0 2 6 P B

P B 0 2 70 2 7


0 2 8 P B


P B 0 2 9


0 2 8

INTUIT ION

02

Glass in mid-century modern architecture.

B R I E F _

Create a poster series for an architecture themed conference, event, tribute or lecture series. Describe three main topics to be discussed or featured, one topic for each poster. Create your own type for the main image of each poster. The topic should be conceptual and allow for broad discussions.

S O L U T I O N _

Inspired by mid-century modern architecture I chose to focus on one element in this type of architecture: glass. The main topics of the posters are geometry, transparent, and reflection. Each of these elements comes from the use of glass in mid-century architecture. Simple and modern typography was used for the secondary information to support the main type in the posters.

0 2 9 0 3 1


P R O J E C T _

Architecture Poster Series

C L A S S _

Experimental Type


Kathrin Blatter

S E M E S T E R _

Spring 2012

C A T E G O R Y _

Print

K E Y W O R D S _

Transparent Geometry Reflection

0 3 00 2 8

INTUIT IONINTUIT ION


0 3 4 P B

p r o j e c t _ A R C H I T E C T U R E P O S T E R S E R I E S c o u r s e _ E X P E R I M E N T A L T Y P O G R A P H Y

P B 0 3 5


P B 0 3 7


0 3 8 P B


P B 0 3 9


0 3 8

Apt itude

Dainty house wife turned alpha female.

B R i e F _

To give a dead, dying or defunct brand new life. Research the brand ’s histor y to capture its roots and essence whi le mov ing it into new possibilities. Develop brand guidelines in a comprehensive brand book.

S O L u t i O N _

Mary Kay was a once coveted skin care and beauty brand that seeks to empower women to follow their dreams and enrich their lives. Keeping with the soul of the brand, the new mission statement is “giving women the power to dominate”. Mary K—now customizable to any woman— provides woman with the access of different services that allow them to succeed in all aspects of life.

03

0 3 9 0 4 1


p R O J e C t _

Mary K

C L A S S _

Nature of Identity

i N S t R u C t O R S _

Hunter Wimmer

S e M e S t e R _

Fall 2012

C A T E G O R Y _

Print

K e Y W O R d S _

FemaleSuccessDominate

0 4 00 3 8

Apt itude


0 4 4

p r o j e c t _ M A R Y K A Y R E B R A N D c o u r s e _ N A T U R E O F I D E N T I T Y

p B 0 4 5

0 4 6 p B



p B 0 4 7

0 4 8 p B



p B 0 4 9

0 5 0 p B



p B 0 5 1

0 5 2 p B



p B 0 5 3

0 5 4 p B



p B 0 5 5

0 5 6 p B



p B 0 5 7


0058


p B 0 5 90 5 9

0 6 0 p B



p B 0 6 1


0 6 0

INCL INAT ION

p r o j e c t _ V E R S A I L L E S W A T E R c o u r s e _ P A C K A G E D E S I G N 2

04

Water from the grounds of the Palace of Versailles.

B R I E F _

Create a bottled water line or rebrand an existing line. Design two sizes of bottles, large and small, and package a six pack along with their carrier.

S O L U T I O N _

Influenced by the royalty of the Palace of Versailles, I decided to create a new brand of water that is bottled on the grounds of the royal château. The brand Versailles is a modern day interpretation of the ornamentation and elaborate details found in the palace. I custom made the carrier that is inspired by Marie Antoinette enjoying an afternoon picnic in her garden.

0 6 30 6 1


0 6 2

P R O J E C T _

Versailles Water

C L A S S _

Package Design 2


Christine George

S E M E S T E R _

Fall 2013 C A T E G O R Y _ Packaging Identity

K E Y W O R D S _

Elaborate Romantic Elegant

0 6 0

INCL INAT ION


0 6 6

P B 0 6 7


0 6 8 P B


P B 0 6 9


0 7 0 P B



0 7 1


0 7 2

IMPULSE

0073

05

0 7 3

Self-discovery in the films of Cameron Crowe.

B R I E F _

Design a film festival honoring the films of a director of your choice. Identify a common thread that connects and runs through the director’s f i lms. Create l imited edition del iverables based on that thread, including a poster, catalog book, DVD packaging, tickets, schedule, album and a container to hold everything.

S O L U T I O N _

I chose the light-hearted director Cameron Crowe. His films capture a nostalgic feeling of growing up and falling in love. The photography, typography and materials used work together to portray the self- discovery one goes through during the coming of age in adolescence.

0 7 5


0 7 2 0 7 4

P R O J E C T _

A Cameron Crowe Film Festival

C L A S S _

Integrated Communications


Christopher Morlan / Hunter Wimmer

S E M E S T E R _

Spring 2012

C A T E G O R Y _

Print Packaging

K E Y W O R D S _

Life Discovery Pursuit

IMPULSE

p r o j e c t _ C O M I N G I N T O F O C U S c o u r s e _ I N T E G R A T E D C O M M U N I C A T I O N S

00750 7 5


0 7 6 P B


P B 0 7 7


0 7 8 P B


P B 0 7 9

A self-discovery through life and love in the films of Cameron Crowe.

coming into

FocusA self-discovery through life and love in the films of Cameron Crowe.

P B 0 8 1


0 8 2 P B


P B 0 8 3


0 8 4 P B


P B 0 8 5

0 8 6 P B


P B 0 8 7


0 8 8 P B


P B 0 8 9


0 9 0 P B


P B 0 9 1


0 9 2 P B


P B 0 9 3


0 9 6 P B


P B 0 9 7


0 9 8 P B


P B 0 9 9


1 0 0

FACULT Y

06

1 0 1

Humans and animals living together in perfect harmony.

B R I E F _

Define, research and explore a current social topic in the United States. Based on the chosen topic, explore it through design throughout the 15 week semester with a variety of projects including posters, packaging and a final book. Create design solutions that will help solve the chosen social problem.

S O L U T I O N _

I chose to explore the relationship between humans and animals in captivity. Researching both the negative and positive effects animals in captivity have on both animals and humans, it was revealed how vital of a relationship there is between the two. It is a never ending relationship and we rely on each other to survive. The main goal of the book is to make people aware, understand the importance and how to act responsibly on it.

1 0 3


1 0 0 1 0 2

P R O J E C T _

In Human Hands

C L A S S _

Visual Communications Lab


Phil Hamlet / Hunter Wimmer

S E M E S T E R _

Fall 2011

C A T E G O R Y _

Print

K E Y W O R D S _

Humans Animals Nature

FACULT Y

1 0 31 0 3


1 0 4 P B

p r o j e c t _ I N H U M A N H A N D S c o u r s e _ V I S U A L C O M M U N I C A T I O N S L A B

P B 1 0 5


1 0 6


P B 1 0 7


1 0 8 P B


P B 1 0 9

1 1 0 P B

P B 1 1 1


1 1 2 P B


P B 1 1 3


1 1 4

SENSE

07

1 1 5

A reflection is made up of many different layers

B R I E F _

Explore an abstract topic and use the process as the material. Combine the process in order to create a final book.

S O L U T I O N _

I chose the topic of ref lection, and the many facets of the word. Everything in my process book was in a stream of consciouness while stil l maintaining the idea of ref lection. Collages, photography and writing were all combined into a final printed and bound book.

1 1 7

p r o j e c t n o _ 01 02 03 04 05 06 07 08 09

P R O J E C T _

Reflection

C L A S S _

Making Ideas Visible


Scott Rankin

S E M E S T E R _

Spring 2010

C A T E G O R Y _

Print

K E Y W O R D S _

Reflection Extrospection Perception

1 1 61 1 4

SENSE

1 1 71 1 7

P B 1 1 9


1 2 0 P B

p r o j e c t _ R E F L E C T I O N c o u r s e _ M A K I N G I D E A S V I S I B L E

P B 1 2 1


1 2 2 P B


P B 1 2 3


1 2 4 P B


P B 1 2 5

1 2 6 P B

P B 1 2 7


1 2 8

FEELING

The most magical place on earth.

B R I E F _

Create an iPad brochure with a strong personal and conceptual context, about a place that you are particularly drawn to. Describe ideas, emotions, metaphors and senses with the blending of image and type.

S O L U T I O N _

I chose Bolinas, California, a magical little sea town that is weary of outsiders coming in and ruining their treasured place. Using my own hand rendered type along with vintage style photography and hand drawn graphics, the reader feels how special of a place it is, along with the sense of quietness. The quietness was achieved by having plenty of open space for the eye to rest. Rhythm was used in the typography to portray the daily life in this small coastal sea town.

08

1 2 9 1 3 1


P R O J E C T _

Bolinas iPad Brochure

C L A S S _

Experimental Typography


Kathrin Blatter

S E M E S T E R _

Spring 2012

C A T E G O R Y _

Digital Publishing

K E Y W O R D S _

BeautyNatureCoastal

1 3 0

FEELING

1 2 8


1 3 2

P B 1 3 3

p r o j e c t _ I P A D B R O C H U R E c o u r s e _ E X P E R I M E N T A L T Y P O G R A P H Y

1 3 4 P B


P B 1 3 5


1 3 6 P B

P B 1 3 7


1 3 8

P B 1 3 9


P B 1 4 3

_North Pole South Pole

MFA THESIS


1 4 4

sent iment

09

1 4 5

Teaching kids cultural diversity through geography.

1 4 7

B R i e F _

Create educational materials that help teach kids cultural diversity through geography. These materials are for first and second graders and focus on the topics of homes, meals, jobs and types of transportation.

s O L U t i O n _

I wanted to create useful materials for teachers and parents to use both in the classroom and at home, but I also wanted the materials to be fun and visually appealing. In my research I found most of the materials that exist already are biographical by individual country and culture. No books exist where comparisons of cultures are shown. This was something I chose to focus in order for children to make direct visual comparisons to spot the similarities and differences in culture.


1 4 4 1 4 6

P R O J e C t _

North Pole South Pole

C L A s s _

MFA Graduate Thesis

i n s t R U C t O R s _

Phil Hamlet / Roland Young / Dave Gottwald

s e m e s t e R _

Fall 2012–Spring 2014

C A t e G O R Y _

Print Packaging Web

K e Y W O R D s _

Kids Geography Cultural Diversity

sent iment

p r o j e c t _ N O R T H P O L E S O U T H P O L E c o u r s e _ M F A G R A D U A T E T H E S I S

1 4 71 4 7


1 4 8 P B


P B 1 4 9


1 5 0 P B


P B 1 5 1


1 5 2 P B


P B 1 5 3

I’m a STETHOSKOP (state-hos-cope)from Belgium.

WHAT DIFFERENT KINDS OF JOBS PEOPLE DO ALL AROUND THE WORLD?

Find out more at: northpolesouthpole.us

Going to work is an important part of life. At work, people use their skills to complete tasks and earn money. There are many different types of workplaces and different kinds of jobs. Sometimes the kind of work people do depends on where they live.

I’m a PYLÔNE DE LA CIRCULATION (pee-lon) (do) (la) (sirk-oo-lay-shun) from Switzerland.

DO YOU KNOW…

I’m an ANAR (uh-nar) from Iran.

WHAT DIFFERENT KINDS OF FOOD IS EATEN ALL AROUND THE WORLD?


Everyone needs food to live. Food helps our bodies to do things during the day like growing, learning, playing and healing. We eat different kinds of foods depending on the time of day, the kind of occasion, or where we live. Our diets depend on what foods we have access to, which is usually what grows near us.

I’m a CHÉNG ZI (chung-zuh) from China.

DO YOU KNOW…


1 5 4 P B

I’m a TUK-TUK (took-took)from Thailand.

I’m a XANG (sang) from Laos.

DO YOU KNOW…

WHAT DIFFERENT KINDS OF RIDES ARE USED ALL AROUND THE WORLD?


Everyone uses transportation for the same reasons: to move passengers or goods from one place to another. Many countries have unique modes of transportation and ways to get around.


P B 1 5 5


1 5 6 P B


P B 1 5 7

to my family and friends_THANK YOU

T O M Y H U S B A N D _

who had no idea what he was getting into by marr y ing me in the thick of

grad school. You’ve put up with endless amounts of stress, anxiety and f its

of rage. But you a lways reminded me what’s important and that it wi l l a l l

be worth it in the end.

T O M Y P A R E N T S _

for their end less support, and for a lways bel iev ing in me. You’ve a lways

had faith in me and my decisions. Thank you MOM for being the inspiration

behind my thesis, and for a l l of your t ime spent editing endless amounts

of copy for me.

T O M Y S I S T E R _

for her emotional support. You a lways reminded me to keep looking ahead

and that I would make it, no matter what.

T O M Y F R I E N D S _

A ll ison Lewis, Natal ie Bertsch, Copeland McKinley and Joslande Gracien,

for putting up with me during these past 4 years, and for reminding me to

sti l l enjoy l ife.

T O M A I T E F I G U E R O A _

for a lways offer ing use of your resources, for feeding me endless meals and

for a lways giv ing me a r ide home. You’ve kept me sane from day one.

T O D E M A H A L S I N A N & V A N S U K A C H I N D A V I J A K _

for he lping me organize my t houghts and ref ine bot h my por t fol io and

thesis. Without your support and patience I could not have persevered.

T O M Y I N S T R U C T O R S A N D F E L L O W C L A S S M A T E S _

for your honesty and hours of feedback. It truly takes a v i l lage.

Written and Designed l i s a d o u a i f i a w w w . l i s a d o u a i f i a . c o m h e l l o @ l i s a d o u a i f i a . c o m

Academy of Art University s c h o o l o f g r a p h i c d e s i g n 7 9 n e w m o n t g o m e r y s t. s a n f r a n c i s c o , c a 9 4 1 0 5

Course s e n i o r p o r t f o l i o

Instructor m a r y s c o t t

Book Title v i s u a l i n s t i n c t

Photography l i s a d o u a i f i a d e m a h a l s i n a n

Fonts t- s t a r p r o c h a p a r r a l p r o

Printing g i a n t h o r s e p r i n t i n g

Paper 1 0 0 l b . f i n c h f i n e t e x t

Binding t h e k e y p r i n t i n g a n d b i n d i n g

Software a d o b e c r e a t i v e c l o u d

Copyright © 2014 by Lisa Douaifia a l l r i g h t s r e s e r v e d

visual_INSTINCT

Documents

Transcript of visual_INSTINCT