Visual Box

Media Monitoring & Consulting

Founded in 2000, Visual Box has established a new standard for editorial and advertising analysis for the fashion industry. Visual Box offers a complete database of editorial, advertising and rate cards and monitors more than 200.000 brands in the fashion, cosmetics, fragrances and design industry worldwide.

Visual Box monitors more than 1.800 print publications, from daily newspapers to niche fashion titles, and 500 websites worldwide and sends daily e-mail alerts to clients. Visual Box provides media coverage and analysis reports that can help evaluate how the advertising strategy makes the most impact editorially or what is the editorial return for each advertising investment. It’s possible to analyse ones communication’s strategies along with competitor’s. All the information are integrated with names of stylists, photographers, models, celebrities etc.

VISUAL BOX

WHO WE ARE?

WHAT WE DO?

Our PortfolioOver 800 clients Worldwide…

Wrangler

Dolce & Gabbana

Martin Margiela

Diesel

Loro Piana

Adidas

Dirk Bikkembergs

Dsquared

John Galliano Lee Jeans

Stella McCartney

Procter&Gamble

De Rigo Eyewear

Jimmy Choo Furla

Condé Nast

Levi’s

Moncler

Philip Treacy

Nike Gas Jeans

Etro

Luxottica

Puma

IPC Media

Jaeger Le Coultre

Nicole Farhi

Marc Jacobs

Vivienne Westwood

Fabergé

Karl Lagerfeld

Patek Philippe

Emilio Pucci

Marni

7For All Mankind

Viktor&Rolf

Gilmar

Jil Sander

Church’s

Michael KorsSwarovski

� Mail Alert

� Blue Steel®

� Visual Search®

� MyClip

VISUAL BOX

OUR MAIN SERVICES

INPUT

OUTPUT

CORE PANEL

WEBSITES500

PUBLICATIONSMagazines & Newspapers

1.800

Visual Box Database

NO-CORE PANEL

REMOTE UPLOAD SYSTEM - MyClip VBox

OTHER SOURCES(E-mail, CD-ROM)

MAIL CASTING BLUE STEEL ®

VISUAL BOX PROCESS

VISUAL SEARCH ®

Daily e-mail alerts Editorials, adv and competitive analysis • Clippings management

• Customized press reports

Mail Casting

Every day Visual Box clients receive e-mail alerts with editorials mentions monitored over more than 1.800 publications and 500 websites globa lly. The alert includes information such as the publicat ion’s circulation, photographer, stylist etc and has in attachment the PDF files of the magazin e covers and the clipping. Visual Box can customize the e-mail alerts accordin g to the recipient.

Clients can add additional information on the clipping: i.e. the name of a bag. This will be then updated on the VB database

For Blackberry and I-Phone Users

Blue Steel®

Blue Steel® is the software used to extract analysi s from our database. Originally developed for Visual Box internal macro- analysis needs, it is now available to be used by clients directly. Easy to install, user friendly, it allows customers to obtain detailed or aggregated data, run strateg ic analysis on communication strategy, tactics, return on investments (ROI) on a global scale. Analysis can be obtained by date, company, brand, m agazine, cover date, publisher and country

Fashion (Clothing, Accessories, Watches, Jewellery, Eyewear) - Selection of Top spender ADV Pages

Jan-Oct 2008 vs. Jan-Oct 2009

0

200

400

600

800

1.000

1.200

1.400

1.600

1.800

2.000

2008 1.931 1.653 1.611 1.605 1.604 1.385 1.214 1.152 1.148 1.131 1.113 1.096 1.017 1.014 985

2009 1.230 1.364 1.124 1.096 1.211 1.197 981 840 692 602 888 894 946 499 888

Dolce & Gabbana

Chanel PradaGiorgio Armani

GucciLouis Vuitton

Tod's Dior GuessHugo Boss

Ralph Lauren

LacosteCalvin Klein

Roberto Cavalli

Max Mara

-36%

-30% -32% -25%

-14%

-19%-27% -40% -47% -20% -18%

-7%-51% -10%

-17%

Editorial Details

Summary Report(By clicking the thumbs you can download the A4 image in Jpg)

Economic Report

R.O.I. Reports (Return on Investment)It compares the ADV investment vs. Editorial return

Visual Search®

Visual Search® was developed thinking of Google and its user friendly search tools. This on-line software allows to satisfy every kind of needs, from simple curiosity till the most profiled research (ADV campaigns, competitors clipp ings, celebrities…).A shopping cart allows you also to generate customi zed press reports. It’s also possible to add information for each photo, such as names of produc t, description of events.

MyClip® Visual Box

This on-line software allows you to update informat ion about your brand in remote markets not yet monitored by Visual Box

The information will be checked, validated and integrated directly in the Visual Box database and will be visible in press reviews and all analysis.

Visual Box Srl

Largo V Alpini, 8

20145 MilanoTel. +39-02-4800.8157 Fax +39-02-4800.8208

info@visualbox.it

www.visualbox.it