Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.
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Transcript of Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.
![Page 1: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/1.jpg)
Visual Text techniques
![Page 2: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/2.jpg)
Balance – Layout divides the image in to equal halves, thirds or quarters
![Page 3: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/3.jpg)
Blank Space- empty areas make the dominant image stand out more
![Page 4: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/4.jpg)
Viewpoint - Seeing from an unusual angle to catch attention
![Page 5: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/5.jpg)
Colour– bright colour attracts the eye to the part that has colour
![Page 6: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/6.jpg)
Allusion - part of the image is based on well-known person or story
![Page 7: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/7.jpg)
Framing and Logo - framing parts of the image attracts the eye, and a logo will give quick and instant recognition of the organisation/company
![Page 8: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/8.jpg)
![Page 9: Visual Text techniques. Balance – Layout divides the image in to equal halves, thirds or quarters.](https://reader036.fdocuments.us/reader036/viewer/2022062802/56649ed85503460f94be6d65/html5/thumbnails/9.jpg)
Font, Dominant Feature and Caption - the letter shapes suggest ideas and create mood. The dominant feature is the part that is most obvious. A caption is used to help in understanding the image.