VISUAL SYSTEM POLICY - Phillips 66 66 Corporate Brand...PHILLIPS 66 VISUAL SYSTEM POLICY 4 WHY USE A...

PHILLIPS 66 VISUAL SYSTEM POLICY

VISUAL SYSTEMPOLICYHow to Use Colors, Typefaces, Photography and More

VISUAL SYSTEM POLICYDate Issued/Revised:

Owner: Director,Creative Media Policy Center

Approver: Manager, Brand and Creative Media

Approver: Amal Agha, Corporate Communications

2 PHILLIPS 66 VISUAL SYSTEM POLICY

VISUAL SYSTEM POLICYWhy Use a Visual System ................................................... 4

Execution of the Visual System ......................................... 5

Overview of the Elements .................................................. 6

Our Primary Color Palette .................................................. 7

Our Charts and Graphs Color Palette ............................... 8

Typography ........................................................................... 9

Typography in Use Examples ........................................... 11

Graphic Element, The Red Precision Line ..................... 12

The Precision Line/Sample Layout ................................ 13

Infographics Style ............................................................. 16

Primary Photography ........................................................ 17

Supporting Photography .................................................. 18

Photography Misuse ......................................................... 19

VISUAL SYSTEM APPLIEDStationery ........................................................................... 21

Stationery, Business Cards .............................................. 22

Stationery, Letterhead ...................................................... 23

Stationery, Envelopes ....................................................... 24

Stationery, Memo/Notepad ............................................. 25

Presentations, Templates & Ads .................................... 26

PowerPoint Presentations ............................................... 27

CONTACTContact ................................................................................ 29

TABLE OF CONTENTS

VISUAL SYSTEM POLICY


WHY USE AVISUAL SYSTEM

An effective Visual System functions as the visual expression of our brand positioning and attributes. At Phillips 66, we want to establish a unique, consistent and recognizable connection to who we are through our visual communications.

Strategically, It Sets Us Apart

The strategic role of a strong Visual System is multifold. An original and distinctive graphic style can build brand recognition and create a visual connection of our communications across all audiences. It acts as a connective thread between each expression of the brand, such as how we talk about ourselves, how we make business decisions, how we interact with our communities.

The elements that compose our Visual System emphasize expertise and prestige, while communicating a forward-looking, contemporary feel.

• Phillips 66 logo – Consistently placing the logo in the top right corner demonstrates dependability and trustworthiness.

• Color palette – Using red as our anchor color, the neutral charcoal grays add an industrial yet modern tone, with contrasts of bright colors that express our excitement for the future. See pages 7 and 8 for more information.

• Typography – The fonts are practical, as they were chosen from a list of standard fonts available to all employees. Franklin Gothic Medium depicts a contemporary, confident style, while Georgia depicts a human, classic style. See Page 9 for more information.

• Graphic device – The horizontal red precision line links to straightforwardness and professionalism and implies our expertise and precision. See Page 12 for more information.

• Anchor box – The foundational element of the dark gray box characterizes the 130+ years of expertise and experience our company is built upon.

• Photography – Our heritage is reinforced through moments of Phillips 66 red in our primary photography. Our supporting photography style is focused and includes geometric details or silhouettes. See Page 17 for more information.

Functionally, It Strengthens Our Presence

A Visual System provides an avenue to strengthen our recognition factor in a way that is consistent and aligned with who we say we are. It is functional in that it’s easy to deploy, it’s authentic and ownable, it’s easily understood by users, it balances flexibility and control, and it’s adaptable and expandable over time. The functionality of a Visual System is successful only when used consistently and correctly.

This Visual System Policy applies to all company communications. However, the required visual elements vary for each of the three classifications of communications – external, internal and consumer brands communications.

Because external communications are our outward-facing window to the public, we want to use all elements of the Visual System for external communications.

Internally, it is important to have a connection to the Visual System but also provide some flexibility for our internal users. Therefore, only a few of the visual elements are required on internal communications.

Each of our consumer brands has their own established visual presence. Therefore, the only requirement for consumer brands communications is that when the Phillips 66 logo is used, it must comply with the logo standards and be used properly.

The Visual System is a tool to propel the advancement of establishing who we are as a company.


EXECUTION OF THE VISUAL SYSTEM

This Visual System Policy applies to all company communications. However, the required visual elements vary for each of the three classifications of communications – external, internal and consumer brands communications.

External Communications

All communications and presentations that

will be viewed by an audience which

includes people who are not employed by

Phillips 66 are classified as external communications.

Full compliance with the Visual System

Policy is required for all external

communications. All Visual System

elements are required.

• Correct usage and placement of the Phillips 66 logo.

• Color palette.

• Typefaces.

• Horizontal red precision line.

• Anchor box (optional).

• Photography style (if used).

• Generous clear space in layout.

Please refer to the Communications

Guidelines (Connect > Businesses >

Communications & Public Affairs >

Policies & Guidelines) to determine if the

Corporate Approval Process is required

before releasing to an external audience.

Internal Communications

All communications and presentations that will be viewed by an audience that only includes Phillips 66 employees and contractors are classified as internal communications.

Partial compliance with the Visual System

Policy is required for all internal

communications. All of the following Visual

System elements are required.

• Correct usage of the Phillips 66 logo.

• Color palette.

• Typefaces.

• Horizontal red precision line.

• Photography style, if photographs are used as a main design element.

Consumer Brands Communications

(Conoco, Phillips 66, 76, Jet, Kendall, Aviation and Copylene)

All communications and presentations that

pertain to any of the Phillips 66 consumer

brands are classified as consumer brands communications.

No compliance with the Visual System

Policy is required for consumer brand

communications other than the correct

usage of the Phillips 66 corporate logo,

when used.


PRIMARY STYLE

PRIMARY COLOR PALETTE – Primary Colors and Secondary Accent Colors

The Red Precision Line with Dark Gray

SUPPORTING STYLE

PRIMARY TYPEFACE – Franklin Gothic Medium

PHILLIPS 66 LOGO

TWO GRAPHIC DEVICES – The Red Precision Line, 3pt. + The Red Precision Line with Dark Gray Color

TYPOGRAPHY – Franklin Gothic Medium + Georgia

SECONDARY TYPEFACE – Georgia

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890$%&(,:;#!?)DIGITAL TYPEFACE – Arial

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890$%&(,:;#!?)

Elements of Phillips 66 Red Geometric Details or Silhouettes

The Red Precision Line – 3pt.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890$%&(,:;#!?)

OVERVIEW OF THE ELEMENTS

For correct usage, refer to Logo Standards on Connect > Communications & Public Affairs > Policies & Guidelines > Corporate Logo Policy


OUR PRIMARY COLOR PALETTE

Our color palette was designed to complement and contrast our primary color, Phillips 66 red.

The colors, CMYK and RGB breakdowns shown on this page and throughout these standards have not been evaluated by Pantone, Inc. for accuracy and

may not match the PANTONE -color Standards. For accurate PANTONE-color Standards, refer to the current edition of the PANTONE formula guides.

PANTONE® and PANTONE MATCHING SYSTEM® are the property of Pantone, Inc.

PHILLIPS 66 REDPantone® 485C:0 M:100 Y:100 K:0R:255 G:0 B:0

BRIGHT BLUEProcess CyanC:100 M:0 Y:0 K:0R:0 G:174 B:239

SECONDARY ACCENT COLORS

PRIMARY COLORS

DARK GRAYPantone® 432C:83 M:64 Y:52 K:40R:44 G:65 B:77

BRIGHT YELLOWPantone® 108C:0 M:11 Y:100 K:0R:255 G:219 B:0

BLACKPantone® BlackC:0 M:0 Y:0 K:100R:0 G:0 B:0

BRIGHT ORANGEPantone® 151C:0 M:60 Y:100 K:0R:245 G:130 B:32

LIGHT GRAYPantone® Cool Gray 2C:16 M:13 Y:15 K:0R:212 G:210 B:207

GRAYPantone® Cool Gray 8C:47 M:39 Y:47 K:5R:139 G:139 B:142

BRIGHT GREENPantone® 360C:61 M:0 Y:100 K:0R:111 G:190 B:68

TAUPEPantone® 7528C:6 M:11 Y:22 K:20R:196 G:184 B:166

These colors are intended to be used as accent or attention colors, primarily to be placed over the dark gray.


SANDY YELLOWPantone® 7403 C:6 M:14 Y:57 K:0R:240 G:212 B:132

COOL GRAY 6Pantone® Cool Gray 6C:13 M:10 Y:11 K:27R:169 G:170 B:170

OUR CHART AND GRAPHS COLORS

MOSS GREENPantone® 558C:40 M:13 Y:36 K:0R:157 G:190 B:170

SUNSET REDPantone® 1805C:20 M:100 Y:90 K:11R:181 G:32 B:46

COOKIE ORANGEPantone® 721C:12 M:38 Y:63 K:0R:223 G:164 B:110

COFFEE BROWNPantone® 1395C:32 M:65 Y:100 K:15R:159 G:97 B:41

OCEAN BLUEPantone® 646C:67 M:37 Y:13 K:0R:92 G:141 B:182

MILD BLUEPantone® 5425C:54 M:33 Y:24 K:0R:127 G:152 B:172

SPINACH GREENPantone® 348C:100 M:29 Y:100 K:0R:0 G:134 B:74

MEDIUM BLUEPantone® 5405C:78 M:51 Y:36 K:0R:76 G:118 B:142

MIDNIGHT BLUEPantone® 648C:100 M:87 Y:36 K:29R:25 G:49 B:91

OUR CHARTS AND GRAPHS COLOR PALETTE

These colors are only to be used in charts, graphs, maps, PowerPoint presentations and other infographics. See Page 16 for more information on infographics.

Our presentation colors were developed to support our corporate colors, but are different enough from our vibrant

accsent, earthy and sophisticated. These presentation colors feel comfortable on maps, charts, PowerPoint and

other visual communications.


TYPOGRAPHY

Our primary type-face is Franklin Gothic Medium.Our secondary typeface is Georgia. Special care should be used to maintain a clear hierarchy.Arial is our digital typeface. See the following pages for some usage examples.

Typography is another vital element in creating a distinct

and recognizable brand that communicates a unified

personality for Phillips 66. Our primary typeface is

Franklin Gothic Medium, which is contemporary,

confident and clear. It conveys a sense of urgency and

prominence, while also being direct and to the point.

The Franklin Gothic Medium typeface is a modern sans

serif font that excels in a broad range of use in

applications from signage to text. It is typically used for

headings and body copy. It is available to all PC users,

but must be turned on through the Control Panel >

Fonts.

Our secondary typeface is Georgia. As a serif font,

Georgia provides a nice contrast to Franklin Gothic

Medium. It is used for secondary headings, captions and

copy with special emphasis (i.e., sidebars and call-out

boxes). Georgia is also available to all PC users, but

must be turned on through the Control Panel > Fonts.

Arial is our digital typeface and is to be used for all

digital communications, which includes Internet,

intranet, extranet, mobile apps and mobile sites. Arial is

available across all digital media applications and is

easy to read at large and small sizes, making it an

optimal screen font for digital publishing.

All three of these fonts were selected because they are

part of our standard font selection in the company’s

Microsoft products and can be used companywide at no

additional cost to employees.

Franklin Gothic Medium and Georgia should be used on

all external printed communications. Arial should be

used for all digital communications. Do not substitute

any other typefaces for the approved Franklin Gothic

Medium, Georgia and Arial typefaces.


TYPOGRAPHY

ITC Franklin Gothic Std., Medium, Franklin Gothic, Medium (PC)

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890$%&(,:;#!?)

Georgia Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)Georgia, Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)Georgia, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)Georgia, Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)Arial, Italic


ITC Franklin Gothic Std., Medium Italic, Franklin Gothic, Medium Italic (PC)


ITC Franklin Gothic Std., Heavy


ITC Franklin Gothic Std., Demi


ITC Franklin Gothic Std., Book


Arial, Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890$%&(,:;#!?)Arial, Bold Italic


PRIMARY Franklin Gothic Medium SECONDARY Georgia

DIGITAL Arial

FRANKLIN GOTHIC MEDIUMUse Franklin Gothic Medium for headings and body copy. This typeface has several additional weights that can be used as secondary options.

GeorgiaUse Georgia for secondary headings, captions, and body copy with special emphasis (i.e., sidebars and call-out boxes).

ArialUse Arial for all digital media applications (i.e., web pages, mobile apps, mobile sites).


Franklin Gothic Medium, All caps, tight leading, 24 / 18, -20 kerning

Franklin Gothic Medium, All caps, tight leading, 24 / 18, -20 kerning

Georgia Reg., /Italictight leading, 24 / 24, -20 kerning.Notice the two text styles, Regular text colored gray, and Regular Italic text colored red.

Franklin Gothic Demi., All caps/Book, 12.5 / 13

Franklin Gothic Demi., All caps/Book, 12.5 / 13

Franklin Gothic Medium, Sentence Case,6 / 8



LOREM IPSUMVivamus luct

DUIS SUSCIP LOREMVivamus luct

85%

15% Georgia Regular, 10 pt.

Franklin Gothic Medium,4 pt.

TYPOGRAPHY IN USE EXAMPLES

WE’RE HELPING TO SHAPE TOMORROW'SENERGY LANDSCAPE.

WE’RE TURNING CHALLENGESINTO PROSPERITY.

LOREM IPSUM dolor set amet to

LOREM IPSUM dolor set amet to

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Fringilla, nulla ut sollicitudin gravida, orci neque auctor leo, vulputate fermentum libero lacus vel nulla. Fusce risus tellus, facilisis vel placerat non, adipiscing ut ligula. Ut ac dui orci. Proin vitae leo mauris. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus imperdiet ultricies sapien, eu congue nunc iaculis at. Morbi sapien diam, interdum tristique sollicitudin at, mollis et

We’re Committed to Operating Excellence And Safety.Fringilla, nulla ut sollicitudin gravida, orci neque auctor leo, vulputate fermentum libero lacus vel nulla. Fusce risus tellus, facilisis vel placerat non, adipiscing ut ligula. Ut ac dui orci. Proin vitae leo mauris.

TYPICAL HEADLINE TREATMENT – on white page TYPICAL DIGITAL MEDIA TREATMENT – on a web page

TYPICAL CALLOUT TREATMENT – on white page TYPICAL PIE CHART TREATMENT – on white page

Dynamic graphic or static graphic. Text is set in Franklin Gothic Medium.

All web-generatedtext is set in Arial, our digital typeface.


GRAPHIC ELEMENT THE RED PRECISION LINE

The red precision line implies Phillip 66’s expertise and links to brand equity and professionalism. The line acts as an anchor for photography and aids in visually separating information.

OPERATING EXCELLENCE WORLD-CLASS TEAM

FINANCIAL PERFORMANCE ($ million) as of March 31, 2013 2012 2013 YTD

Sales and other operating revenues 179,460

Capital expenditures and investments

Cash �ow from operations

1,721

4,296

Earnings 4,124

3,217

Earnings – Midstream

Earnings – Re�ning

823

53

Earnings – Marketing and Specialties

Earnings – Chemicals

465

41,263

387

2,213

1,407

110

188

922

282

1Q2013

3Q2012

2Q2012

4Q2012

Percent

Re�nery Capacity Utilization

1 Represents 100 percent of DCP Midstream, LLC.2 Represents 100 percent of Chevron Phillips Chemical Company LLC (CPChem).

Greg C. Garland

Headquarters

Phillips 66 Chairman and Chief Executive Of�cer

Houston, Texas

Phillips 66 Media Relations

Telephone: 1-855-841-2368

Email: [email protected]

Website: www.phillips66.com/newsroom

Phillips 66 Investor Relations

Telephone: 1-800-624-6440


Website: www.phillips66.com/investors

FACT SHEET

Built on more than 130 years of experience, Phillips 66 is a growing energy manufacturing and logistics company. We re�ne and market petroleum products, such as gasoline, diesel, jet fuel and lubricants; gather and process natural gas and natural gas liquids (NGL) for powering businesses, heating homes, cooking and electricity; and manufacture petrochemicals, polymers and plastics found in cars, electronics and other everyday goods. This diverse portfolio enables Phillips 66 to capture opportunities in a changing energy landscape.

DCP Midstream NGL Production1

MBD

2

Percent

Ole�ns and Polyole�nsCapacity Utilization

1Q2013

3Q2012

2Q2012

4Q2012

396

392

398

405

1Q2013

3Q2012

2Q2012

4Q2012

9192 97

90

MMBD

Worldwide MarketingPetroleum Product Sales

1Q2013

3Q2012

2Q2012

4Q2012

2.2

2.1

2.1

2.193 96

91

90

Debt-to-Capital Ratio

PSX Share Price

TotalAssets

FINANCIAL POSITION as of March 31, 2013

We strive to continuously improve our operating excellence by delivering energy safely, reliably, ef�ciently and in an environmen-tally sound manner. A health, safety and environment (HSE) focus throughout our operations is essential to our success. A systems approach to HSE helps prevent incidents, injuries, occupational illnesses, pollution and damage to assets. It also fosters thriving employees and communities, which help keep our business healthy. For Phillips 66, sustainability involves conducting our business to promote economic growth, a healthy environment and vibrant communities, now and into the future.

At Phillips 66, we attribute our success primarily to the dedication and capabilities of our employees around the world. The talent and skills of our team offer Phillips 66 a distinct competitive advan-tage. We strive to provide our employees with a great place to work and develop their careers. We are committed to maintaining a workforce with a wide variety of cultural experiences, backgrounds and perspectives. We have highly experienced leaders who provide the vision and strategy for our continuing business success. We maintain a culture in which all our employees learn, collaborate and apply new skills each year.

$51.2 B 25%$69.97

®

WE’RE HELPING TO SHAPETOMORROW’S ENERGY LANDSCAPE.

That’s why we are a proud sponsor of the New York & New Jersey Minority SupplierDevelopment Council (NYNJMSDC) Business Opportunity Expo.

Our experience in energy manufacturing and logistics, our seasoned leadership and ourtalented people guide our responsible choices about the opportunities we pursue andthe way we operate.

© Phillips 66 Company. 2013. All rights reserved.www.Phillips66.com

External Corporate Data Sheet

External Corporate Brochure Spread External Corporate Brochure Spread

External Corporate Cover External Corporate Advertisement


THE PRECISION LINESAMPLE LAYOUT


Our experience in energy manufacturing and logistics, our seasoned leadership and our talented people guide our responsible choices about the opportunities we pursue and the way we operate.

We are Phillips 66, and we improve lives through energy.

WE ARE A DIFFERENT KINDOF ENERGY COMPANY.

WebsiteGeorgia, Roman

Georgia, Italic

Bottom line rule(Dashed line represents the 1.25 rule)

Line stroke weight, 1.25 pt. Cool Gray #3 or white or black.

.375 or 3/8 of an inchfrom bottom edge.

Grid1/2 inch by1 inch

Red Precision LineLine Stroke weight - 3pt.

(Based on 8.5 x 11)

HeadlineITC Franklin Gothic std, Med.All Caps 44 / 36, -10 Tracking.

Maximum of four lines.

Body CopyGeorgia Book.

10/12, Tracking, -10

1/4 X (Logo height) from precision line to top of the headline.

X 3/4 X

1/2 X

Phillips 66 LogoPlace the Phillips 66 logoover this dashed box.

Phillips66.com© 2017 Phillips 66 Company. All rights reserved. CM 17-0000

External Corporate Ad



BodyGeorgia10 / 16

Caption / SubheadGeorgia Bold,Georgia, Italic

READY FOR THE ENERGY REVOLUTION

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et dui. Etiam nec ullamcorper Fringilla, nulla ut sollicitudin gravida, orci neque auctor leo, vulputate fermentum libero lacus vel nulla. Fusce risus tellus, facilisis vel placerat non, adipiscing ut ligula. Ut ac dui orci. Proin vitae leo mauris. Pellen-tesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Vivamus imperdiet ultricies sapien, eu congue nunc iaculis at. Morbi sapien diam, inter-dum tristique sollicitudin at, mollis et diam. Nullam id urna nec augue pharetra molestie ut nec libero. Nam rhoncus malesuada diam, non pharetra elit varius quis. Praesent justo quam, facilisis eu cursus sit

amet, adipiscing ac purus. In elemen-tum fringilla sem quis consectetur. Curabitur pretium semper justo eu suscipit. Quisque risus tellus, facilisis vel placerat non, mauris mi, egestas quis vulputate rhoncus, commodo et sapien. Cras risus tellus, facilisis vel placerat non, lacinia metus eu libero dictum eleifend. Integer neque neque, varius sit amet facilisis.Pellen tesque ut arcu. Maecenas mauris elit, molestie non fringilla quis, egestas sed lacus. Quisque bibendum, nunc quis volutpat lobortis, nulla risus mattis augue, vel posuere sem sapien eget lacus. Aliquam risus tellus, facilisis vel placerat non, blandit convallis


Georgia, Italic


Line stroke weight, 1.25 pt. Cool Gray #3 or white or black. .375 or 3/8 of an inch

from bottom edge.

LOREM IPSUM dolor set amet



(Based on 8.5 x 11)



X 3/4 X

1/2 X





WE ARE A DIFFERENT KINDOF ENERGY COMPANY.

SAFETY IS ALWAYSON OUR MIND.


Our experience in energy manufacturing and logistics, our seasoned leadership and our talented people guide our responsible choices about the opportunities we pursue and the way we operate. Our experience in energy manufacturing and logistics, our seasoned leadership and our talented people guide our responsible choices about the opportunities we pursue and the way we operate.


X 3/4 X

1/2 X


Georgia, Italic


Line stroke weight, 1.25 pt. Cool Gray #3 or white or black. .375 or 3/8 of an inch

from bottom edge.


Grid


(Based on 8.5 x 11)


Maximum of four lines.

Body CopyGeorgia Book.

10/12, Tracking, -10

Visual Style BreakMinimum clear space below the headline measures 3/4 of an inch.This area creates a visual breakbetween the headline and body text.



1/2 inch by1 inch




INFOGRAPHICSSTYLE

An infographic uses color and typography to create unique graphic visual representations of information, data and knowledge intended to present complex information quickly and clearly.

44%

27

%

37%

32

%

70%

21%

67

%37

%

40

%3

0%

44%

36

%

37%

50

%

vest

m n

ec

ac e

od n

ibh

mod

nib

h

sn v

olut

pa

d h

ut lu

ct

bh u

t lu

ctau

ris

bh u

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cti l

a m

at

DUIS SUSCIPIT Vivamus luctus facilisis

Infographic Style

INTEGER NEQUE

FACILISIS VARIUS

LOREM IPSUM$0

$10

$20

$30

$40



85%

15%



28%


8%

64%

640,000TOTAL PIPELINE CAPACITY

barrels per day

55,000DOCK THROUGHPUT

barrels per hour

7.8 MILLIONTANK SHELL STORAGE CAPACITY

barrels per day

2424


PRIMARY PHOTOGRAPHY

Using red as our anchor, our photography leverages elements of Phillips 66 red.Our photography helps bring the Phillips 66

brand to life. It is an integral part of our visual

language and therefore should be used in a consistent

manner to create a unified look across

all of our communications. Our photography can be

characterized as approachable and engaging, while

reinforcing our expertise and authentic character.

Our heritage is reinforced through moments

of Phillips 66 red in our primary photography.

The red element in our photography should be a minimal

hint of Phillips 66 red. Our supporting photography does

not need to include elements

of Phillips 66 red, but should be focused, include

geometric details or silhouettes. Imagery must always

be credible and appropriate. Consider the audiences for

whom the communication is intended. Images of people

allow us to connect with our audiences, show our

experience and signal our character. People should

appear natural, engaged and confident, in real

environments.


SUPPORTINGPHOTOGRAPHY

The images on this page illustrate our

approach to our supporting photography.

Imagery is an integral part of our visual

language and therefore should be used in a

consistent manner to create a unified look

across all our communications.

Our supporting photography is industrial, focused on

geometric details or silhouettes.

People

Imagery that captures brief moments in time that tell a

compelling story. Photos of people should appear

candid, never posed.

Light

Lighting should be open and bright. Images should

appear as if they were shot in natural daylight and

should not appear washed-out.

Temperature

The overall “temperature” of images should be natural

(white), not overly cool (blue) or overly warm (yellow

or green).


X DO NOT use collages of products. X DO NOT use overly saturated imagery.

X DO NOT use overly staged imagery of people.

X DO NOT use photographic filters.

X DO NOT use cliché imagery.

X DO NOT use overly sophisticated, or moody imagery

PHOTOGRAPHY MISUSE

In general, when selecting photography for Phillips 66 please avoid the following types of imagery.

- Overly sophisticated, or moody imagery

- Propped or “themed” imagery

- Overly stylized imagery

- Duotones or sepia tones

- Feathered edges or blurry images

- Collages

VISUAL SYSTEM APPLIED


STATIONERY

Business cards and stationery are an integral part of presenting a consistent corporate image to both customers and employees.

The Phillips 66 intranet contains resources to facilitate the availability of high-quality stationery for your business correspondence needs. North American employees are required to order business cards from the online Business Cards and Stationery site on Connect.

Just go to the Business Cards and Stationery home

page (http://grfs.phillips66.net/EN/msh/bus_cards/

Pages/index.aspx), select Business Cards - U.S. and

Canada and use the web wizard to place your order.

North American employees can order preprinted

stationery and envelopes from Connect under Library >

Forms Catalog for standard items and Tools > Business

Cards and Stationery for personalized items.


STATIONERY BUSINESS CARDS

Business cards must not be altered in any way from the format shown to the right. They have been designed to accommodate all necessary corporate information.

Terry HuntDirector, Creative MediaCommunications & Public Affairs

[email protected]

MailingS1380-06 Headquarters1075 W. Sam Houston N., Ste. 200Houston, TX 77043

Phillips 66 Headquarters2331 CityWest BlvdHouston, TX 77042

Phillips66.com

For EMERGENCIES, call:1-877-267-2290

Before excavation, call your Nationwide “One Call”.

Know what’s below.Call before you dig.

phone 832.765.1025mobile 832.878.5983

Front

Vision & Values back

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STATIONERY LETTERHEAD

Our letterhead must not be altered in any way from the format shown to the right. It has been designed to accommodate all necessary corporate information.

30% Size

10 pt.Georgia

3"

3/4"

Person's NameCompany Name1428 Ralston AvenueCity in America, CA 12312

Date

Dear Sir,

Sincerely,

John Doe

ANDREW SMITHVice PresidentTechnical Services

PHILLIPS 66123 North StreetP.O. Box 2149Houston, TX 77252-2197Phone 123.456.7890

ANDREW SMITHVice PresidentTechnical Services


Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. The copy should not be read.

Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. Styling type is an integral element in the design of any page. The copy should not be read. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style.

Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. The copy should not be read. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style.

7/16"

21/32"1"

10 pt.Georgia

3"

3/4"


Date

Dear Sir,

Sincerely,

John Doe

Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. The copy should not be read.

Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. Styling type is an integral element in the design of any page. The copy should not be read. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style. Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style.

Styling type is an integral element in the design of any page. The copy should not be read for content but it should be seen as a style and color guide. The copy should not be read. Some designers opt for copy that doesn't read at all to avoid any con�ict. The copy should not be read for content but it should be seen as a style.

7/16"

21/32"1"


STATIONERY ENVELOPES

Our envelopes must not be altered in any way from the format shown to the right. They have been designed to accommodate all necessary corporate information.

50% Size

1/8"

1/4"

11 pt.Times New Roman




STATIONERY MEMO/NOTEPAD

The example on the right is a design for a 5 1/2” x 7” memo pad. It must not be altered in any way from the format shown to the right. It has been designed to accommodate all necessary corporate information.

60% size

ANDREW SMITH

DATE:

TO:

3/4"

7/16"

21/32"


PRESENTATIONS TEMPLATES &ADS

2013 INAUGURALMEETING OF STOCKHOLDERS

®

PHILLIPS 66Shareholder Relations

3250 Briarpark Drive RW-1053EHouston, TX 77042

Shareholder Line: [email protected]

May 8, 2013 • 9:00 a.m.Marriott Houston Westchase2900 Briarpark Dr.Houston, TX 77042

www.Phillips66.com

Internal/External Corporate Presentation

Internal Corporate Brochure

OPERATING EXCELLENCE WORLD-CLASS TEAM

FINANCIAL PERFORMANCE ($ million) as of March 31, 2013 2012 2013 YTD

Sales and other operating revenues 179,460

Capital expenditures and investments

Cash �ow from operations

1,721

4,296

Earnings 4,124

3,217

Earnings – Midstream

Earnings – Re�ning

823

53

Earnings – Marketing and Specialties

Earnings – Chemicals

465

41,263

387

2,213

1,407

110

188

922

282

1Q2013

3Q2012

2Q2012

4Q2012

Percent

Re�nery Capacity Utilization

1 Represents 100 percent of DCP Midstream, LLC.2 Represents 100 percent of Chevron Phillips Chemical Company LLC (CPChem).

Greg C. Garland

Headquarters

Phillips 66 Chairman and Chief Executive Of�cer

Houston, Texas

Phillips 66 Media Relations

Telephone: 1-855-841-2368


Website: www.phillips66.com/newsroom

Phillips 66 Investor Relations

Telephone: 1-800-624-6440


Website: www.phillips66.com/investors

FACT SHEET

Built on more than 130 years of experience, Phillips 66 is a growing energy manufacturing and logistics company. We re�ne and market petroleum products, such as gasoline, diesel, jet fuel and lubricants; gather and process natural gas and natural gas liquids (NGL) for powering businesses, heating homes, cooking and electricity; and manufacture petrochemicals, polymers and plastics found in cars, electronics and other everyday goods. This diverse portfolio enables Phillips 66 to capture opportunities in a changing energy landscape.

DCP Midstream NGL Production1

MBD

2

Percent

Ole�ns and Polyole�nsCapacity Utilization

1Q2013

3Q2012

2Q2012

4Q2012

396

392

398

405

1Q2013

3Q2012

2Q2012

4Q2012

9192 97

90

MMBD

Worldwide MarketingPetroleum Product Sales

1Q2013

3Q2012

2Q2012

4Q2012

2.2

2.1

2.1

2.193 96

91

90

Debt-to-Capital Ratio

PSX Share Price

TotalAssets

FINANCIAL POSITION as of March 31, 2013

We strive to continuously improve our operating excellence by delivering energy safely, reliably, ef�ciently and in an environmen-tally sound manner. A health, safety and environment (HSE) focus throughout our operations is essential to our success. A systems approach to HSE helps prevent incidents, injuries, occupational illnesses, pollution and damage to assets. It also fosters thriving employees and communities, which help keep our business healthy. For Phillips 66, sustainability involves conducting our business to promote economic growth, a healthy environment and vibrant communities, now and into the future.

At Phillips 66, we attribute our success primarily to the dedication and capabilities of our employees around the world. The talent and skills of our team offer Phillips 66 a distinct competitive advan-tage. We strive to provide our employees with a great place to work and develop their careers. We are committed to maintaining a workforce with a wide variety of cultural experiences, backgrounds and perspectives. We have highly experienced leaders who provide the vision and strategy for our continuing business success. We maintain a culture in which all our employees learn, collaborate and apply new skills each year.

$51.2 B 25%$69.97

WE’RE COMMITTED TOOPERATING EXCELLENCEAND SAFETYAt Phillips 66, protecting our people, our environment and our

communities guides everything we do and it always will. Since

2008, we’ve proudly sponsored the Make a Splash Tour with

Cullen Jones, a drowning prevention initiative that has helped

more than 1.9 million children learn to swim.

We applaud Cullen Jones and his dedication to making a difference.


®

WE’RE HELPING TO SHAPETOMORROW’S ENERGY LANDSCAPE.


Our experience in energy manufacturing and logistics, our seasoned leadership and ourtalented people guide our responsible choices about the opportunities we pursue andthe way we operate.


External Corporate Ad External Corporate AdExternal Corporate Data Sheet

Internal Corporate Newsletter


POWERPOINT PRESENTATIONS

The approved templates in standard and widescreen format can be selected in PowerPoint under the Design tab.

All templates are designed with the required visual system elements for both internal and external communications.

• Phillips 66 logo should appear in the top right corner.

• Fonts are loaded into the custom theme titled Phillips 66

under Themes.

• Color palette for text and shading is loaded into the custom

theme titled Phillips 66 under Themes.

• Color palette for charts, graphs, maps and infographics is

loaded into the custom theme titled P66 Charts under

Themes.

• The red precision line is used on title and text slides.

• The photography for the title slide should comply with our

photography style outlined on Pages 14-15. You may utilize

the company's ImageSource, where you will find a section

called Brand Images. These images all comply with the Visual

System's photography style.

The title slides and text slides can be mixed and matched.

Please refer to the Communications Guidelines to determine if the Corporate Approved Process is required before releasing a presentation to an external audience.

Here are some examples of the PowerPoint templates.

CONTACT


CONTACT

If you have questions regarding proper use of this Visual System Policy, contact:

Amal Agha, Corporate Communications [email protected]

19-0026_003 © 2019 Phillips 66 Company. All rights reserved.

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