Visual Summary of Your Brand: The Next Media Generation by Michael Brito
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Transcript of Visual Summary of Your Brand: The Next Media Generation by Michael Brito
YOUR BRAND: THE NEXT MEDIA COMPANY | MICHAEL BRITO{ {Planning Execution
{Infrastructure
Con
tent
Str
ateg
yB
usin
ess
Str
ateg
y
Enablement
STRUCTUREYOUR SOCIAL MEDIA
MANAGEMENT& PLANNING TEAM
CREate your content
narrative & brand strategy
planned contentexecution
MANAGE YOURCOMMAND CENTER
in real time
CUSTOMER & EMPLOYEEADVOCACY
creativenewsroom
deployment
UTILIZE CONVERGED
MEDIA MODELS
Becoming aMedia Company
SOCIAL BUSINESSCENTER OF
EXCELLENCE (CoE)
COLLABORATION
IDENTIFY ROLES& RESPONSIBILITIES
Audit all content
check yourresearch
internal stakeholder
audits
ADOPT THEN DEPLOYTECHNOLOGY
CONTENTGOVERNANCE MODELS
CUSTOMER &EMPLOYEE
ENABLEMENT
COLLABORATEWITH ALL TEAMS
STAKEHOLDERALIGNMENTS
CONTENT PRODUCTION& ANALYTICS INTEGRATION
MANAGE YOURWORKFLOW
ENGAGE PAIDMEDIA TEAM
UTILIZe 3rdPARTY PUBLISHERS
*BEcome A CONTENT MACHINE, ProducE ENGAGING content
*RELEVANT CONTENTIS THE KEY TO CHANGING CONSUMER BEHAVIOR
*HAVE A PLAN, YOUR CONTENT MUST OCCUR IN REAL-TIME WITHOUTAPPROVAL BOTTLENECKS
*YOUR BRAND MUST BEOMNIPRESENT. CONTENTNEEDS TO BE EASILY ACCESSIBLE
* BE AGILE - YOU MUSTproduce compelling content at amoments notice