Visual Storytelling: How Instagram becomes a new social media superstar

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Visual Storytelling: How Instagram becomes a new social media superstar 10/10/12

Transcript of Visual Storytelling: How Instagram becomes a new social media superstar

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Visual Storytelling:How Instagram becomes a new social media superstar

10/10/12

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Photo apps: Jusgramm, Symbolizer, Fotorus

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Edelman’s VP of global strategy and insights. From Ad Age, July 24, 2012

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First Instagram photo taken by Kevin Systrom

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Source: Simply Measured

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Top 10 Instagram Brands

Source: Simply Measured

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Camera+ has 36 filters

There are more than 10K photo apps in App Store

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What do you hashtag?

• Locations, cities• Events, holidays, campaigns• Photo communities such as #sspics #insta_shutter, #jjforum #macro_aroundworld• Camera used• Photo apps used• Filter used•Anything that interests you!

Adding hashtags is a good way to share photos, find new

followers

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Instagram’s geo-location “Check-in.” Foursquare in pictures!

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How Brands use IG: Posting news/event/product photos

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How Brands use IG: Crowdsource/engage

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Photo Contests drive engagement

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Brands use creativity and humor to boost brand image

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How brands use IG: Behind the scenes photos

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Photo challenge creates creative, engaging IG communities

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Instagram communities

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Bonus Slides: My Photo Apps

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My Photo Apps

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Apps: Faceyourmanga, Labelbox, SigNote