Visual Story Telling
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Transcript of Visual Story Telling
![Page 1: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/1.jpg)
Meera KrishnanWeb Designer, iconnect360
![Page 2: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/2.jpg)
What is Visual Content Marketing?
![Page 3: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/3.jpg)
What is Visual Content Marketing?
Visual Content Marketing is basically content marketing with a strong emphasis on the usage of imagery and graphical elements.
![Page 4: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/4.jpg)
What is Visual Content Marketing?
Content in text Content presented visually
Ability is limitless.Do more, be more.
![Page 5: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/5.jpg)
Popular Types of Visual Content
![Page 6: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/6.jpg)
InfographsInvolves taking lengthy data and presenting in a simplified and effective visual way.
Success Stories
![Page 7: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/7.jpg)
MemesA "meme" is a virally-transmitted cultural symbol or social idea presented thought an image or video.
Success Stories
![Page 9: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/9.jpg)
PhotosA collection of photos to highlight a visual story.
Success StoriesSuccess StoriesSuccess Stories
Target’s Pinterest Board Starbucks on Instagram Coca-Cola On Tumblr
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Visual GuidesVisual guides guides take the content and format of an ebook, but display them in a highly visual way.
Success Stories
![Page 11: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/11.jpg)
Why Visual Content?
![Page 12: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/12.jpg)
Why Visual Content?
• 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.
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Why Visual Content?
• Videos on landing pages increase average page conversion rates by 86%.
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Why Visual Content?
• Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.
![Page 15: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/15.jpg)
Why Visual Content?
• Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.
![Page 16: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/16.jpg)
Why Visual Content?
• Posts with visuals receive 94% more page visits and engagement than those without.
![Page 17: Visual Story Telling](https://reader035.fdocuments.us/reader035/viewer/2022062503/587faf471a28ab107e8b5283/html5/thumbnails/17.jpg)
Good Visual Content Tells A Story
If your visual is good, chances are your audience already know what you are talking about.