Visual Rhetorical Analysis By Jill Manzo, Brad Jackson, Michael Lanciotti.
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Transcript of Visual Rhetorical Analysis By Jill Manzo, Brad Jackson, Michael Lanciotti.
Visual Rhetorical Analysis
By Jill Manzo, Brad Jackson, Michael Lanciotti
Content
• sells both an idea and a product
• selling deodorant, body spray, and body wash
• presents the idea that if the viewer uses axe products then they will be more sexually attractive
Theme
• The ingrained message in the ad is that if men use axe products they will be more sexually attractive to women.
• The viewer believes this message because the female clothing is doing scandalous things to the pair of jeans
• The female clothing is shown as more revealing than the male clothing.
Character and Setting
• Charactero The blouse and what it is doing is the featured
piece.o Sexual themes connect well with target
audience
• Settingo Sunlighto Hanging clothes out to dry
Layout and Design
Pathos Appeal
• appeals to audience
• outlines sexual thoughts/desires
• Jeans are common attire for audience
• everyone wears socks