Visual Rhetoric

C Jones

What do you think the message of this ad portrays?

• This ad wants the audience to know the dangers of second hand smoking.

Who is the audience of this ad?

• The audience of this ad is to everybody that smokes and the people around smokers.

Logos

• That second hand smoking is dangerous to everybody and it can cause drastic implications to your lungs like putting a plastic bag over your head.

Ethos

The organization called the Chilean Corporation Against Cancer

Pathos

• This ad makes you think of the hurt that you are giving to other people around you. There is a smoke like bag covering the child’s head suffocating him just like the second hand smoke.

What if I omit the words?

What if I omit the words?

• The picture still worries me but I would not know that this picture is about second hand smoking.

Was this ad effective?

• I believe this ad was effective, it showed me the dangers of second hand smoking.

About the ad

• This ad came form a 2008 public health and safety campaign called “smoking is murder.” This ad was created by a organization called the Chilean Corporation Against Cancer.

Citations

• www.google.images.com• pathemats.blogspot.com/visual-analysis.html