Visual narratives and social media
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Transcript of Visual narratives and social media
hi J �
#illinoisSM �
VISUAL STORYTELLING �understanding video and social media�
ATTENTION GRAPH
72% of adult internet users/62% of entire adult population �1.5 billion users �
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28% of adult internet users/24% of entire adult population �400 million users �
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�20% of adult internet users/23% of entire adult population �316 million users �
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mobile vs. desktop�
VIDEO STATS�
Facebook Video vs. Youtube �
■ Facebook has an autoplay feature and its algorithm prioritizes videos to make up 30% of the News Feed. �
�■ Facebook 4 billion daily video streams. Upward trend.�
■ Facebook provides analytics and precision targeting for video�
message over medium�
The stories we tell literally make the world. If you want to change the world,
you need to change your story. This truth applies both to individuals and institutions.” --Michael Margolis �
the power of story�
storytelling = multisensory�
so about video �
what can we learn from the medium? �
social media platforms reflect human experience�
STORY�
“The purpose of a storyteller is not to tell you how to think, but to give you questions
to think upon.” -- Brandon Sanderson �
questions?�
thank you! J �
resources�
■ Facebook vs. Youtube stats: http://www.businessinsider.com/statistics-on-facebook-video-v-youtube-video-2015-5?op=1
■ Mobile vs. desktop stats: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
■ Pew Research social media stats: http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/ http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
■ Video Statistics: http://blog.hubspot.com/marketing/video-marketing-statistics
■ Gary Vaynerchuck articles: https://www.garyvaynerchuk.com/how-to-market-your-business/ http://www.garyvaynerchuk.com/the-rise-of-video-marketing-on-social-and-how-it-affects-your-business/