visual Merchandising guide>> Main autuMn 2012 www.blendcompany.com

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this autumn is all about seeking out new adventures and exploring the unknown. there is an overall mood of tranquillity and calm-ness, inspired by moody and bare landscapes.

Patterns and colours are drawn from traditional ethnic garments mixed with elements from army and active wear. the core base of colours is brown and green nu-ances mixed with smoky blue and neutral white. Bright red, orange, antique moss and turquoise are used as surprise colours.

Vintage details adorn the wide se-lection of coats and jackets as well as shirts and pants with work wear references. Shirts come in checks,

stripes or denim with unexpected details, washes and fabric mix.

the collection maintains that heavily washed and worn look that compliments the masculine vibe. Cotton, wool, flannel, canvas and denim dominate the collection that oozes of cool wearable styles and adventures spirit.

Main trends in the Main Autumn 2012 collection- Fabric and pattern mix in bold combinations- Wide range of chambray shirt from stripes, checks and chambray with check mix- two toned details- Quilted details

exploring the unknown >> PreSS releaSe

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- Strong price openers in all product categories

- Perfect balance of innovative and commercial product assortment

- Campaign products with agressive prices

the blend advantage>> reaSonS to Buy

- Bold combinations of fabrics and patterns

- Wide range of chambray shirts with stripes, checks and chambray with check mix

- two toned fashion trend

- Quilted details

collection highlights

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- authentiC roughneSS

- CoMMerCial ConSiStenCy

- ColourFul CheCked uniVerSe

- deSiraBle ProduCtS

- deniM heritage

blend brand values>> the FiVe CruCial FundaMentalS

it’s only natural for him to bein tune with current trends/fashion, but never make the mistake and think him a fashion victim. he is authentic in his rebellion and 100%

true to himself. in his spear time he hangs out with his buddies, goes clubbing and hits all the biggest concerts of the year. he loves his freedom, the big city

and all it has to offer. Staying fit is only a naturalpart of all of this, but never becomes obsessive.

about hiM...

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>> Brand id

With a commitment to commer-ciality and consistency, Blend’s collections bring a branded image full of creativity and imagination in structured and color-coordinated deliveries - ensuring sell-through to our customers and satisfaction to the consumers.

our goal is to design and deliver a comprehensive product offering that has commercial appeal. the collection and delivery structure

with coordinated colour schemes takes on a retail mindset that ensures the proper product mix of basic, core and profile styles to achieve profitability.

this collection structure is the basis of our business model. each style is carefully designed and selected for the season and visualised in this guide for easy reference.

coMMercial collection structure

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>> Core StyleS

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colour story>> auguSt

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in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

trends>> auguSt

>> augustt-shirt 4560 Jacket 1543

Pant 7226

>> augustSweat 5559Jacket 1544

denim 6516-626

>> augustShirt 2547 denim 6907-607

Scarf 9539

>> augustShirt 2544 Pant 7902

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soft shop

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>> auguSt

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong Brand id styles are to be placed on the wall.

less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

Floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

accessories are included to complete the ensemble.

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1540 1542 2535 2535 2546

2547 2592 3552 3555 3568

3600 3601 4550 4550 4553

4553 4554 4566 5550 5551

5559 5560 5562 6539-701 6910-612

core styles >> auguSt

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3553 3917 6910

Please use this reference as a guideline when merchandising a Blend table display. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend table display should contain the following:

example 1: - 1 knitwear ie. box- 1 denim/bottom

example 2: - 1 t-shirt ie. box- 1 denim/bottom

table display >> auguSt

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1544 6539

floor rack >> auguSt

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

example 1: - 1 coat- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

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colour story>> SePteMBer

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trends

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>> SePteMBer

in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

>> septeMbert-shirt 4585 knit 3582

Pant 7900

>> septeMberShirt 2559 Jacket 1557

Pant 7235Scarf 9512

>> septeMberSweat 5568 denim 6516-626

>> septeMbert-shirt 4595 knit 3583

Jacket 1558 denim 6523-649

>> septeMberShirt 2579 knit 3586

Pant 7236 Scarf 9538

>> septeMberShirt 2566Waistcoat 1598

Pant 7240 Scarf 9539

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soft shop >> SePteMBer

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong Brand id styles are to be placed on the wall.

less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

Floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

accessories are included to complete the ensemble.

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1558 1576 1577 1598 2552

2552 2567 3571 3573 3575

3576 3586 3607 3608 4585

4585 4586 4586 5566 6514-622

6529-697

core styles >> SePteMBer

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1556 6514-622

floor rack 1 >> SePteMBer

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

example 1: - 1 coat- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

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1586 6529-697

floor rack 2 >> SePteMBer

Please use this reference as a guideline when merchandising a Blend floor rack. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend floor rack should contain the following:

example 1: - 1 coat- 1 denim/bottom

example 2: - 1 sweatshirt ie. box- 1 denim/bottom

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colour story>> oCtoBer

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trends

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>> oCtoBer

in order to maximize full potential of marketing, Blend has high-lighted these core styles to use as

reference for mannequin dressing. these chosen styles will have the most marketing push behind them.

>> octoberknit 3599Jacket 1593

denim 6536-704

>> octoberShirt 2590 denim 6517-627

>> octobert-shirt 4607 knit 3595

knit 3597 denim 6517-627

>> octoberknit 3598 Blazer 1592

denim 6536-704gloves 9528

>> octoberanorak 1594 denim 6914-610

Scarf 9539gloves 9510

>> octoberShirt 2583 Pant 7245

Scarf 9539

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soft shop >> oCtoBer

Merchandising the Blend soft shop has never been easier. Please use this reference as a guideline for the soft shop set up. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

higher priced articles and strong Brand id styles are to be placed on the wall.

less expensive articles made to be “fast runners“ with a high turnover

potentional are to be placed on tables and floor racks.

table: t-shirts, knitwear, sweat-shirts, denim.

Floor rack: coats, jackets, sweat-shirts, denim, dresses.

a correct price diamont set up in your store, ensures you have all price levels in the collection rep-resented in all the correct areas of the store.

the Blend product mix is defined as follows:

- 2 coats/jackets- 4 knitwear- 2 sweatshirts- 2 denim/bottom- 4 t-shirts/long and short sleeve

accessories are included to complete the ensemble.

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1588 1591 1593 2575

2575 2583 2590 3595

3599 3609 4605 4605 4605

4607 4610 4617 6510 6516

2575

3598

core styles >> oCtoBer

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3584 4607 4607 6516

table display >> oCtoBer

Please use this reference as a guideline when merchandising a Blend table display. this guide is provided in order to ensure a strong brand statement and deliver the maximum potential for sales in your store.

a Blend table display should contain the following:

example 1: - 1 knitwear ie. box- 1 denim/bottom

example 2: - 1 t-shirt ie. box- 1 denim/bottom

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ManneQuineur 150

SMall Bag 36 × 30 cmStyle no. 9951-10 0800Price per box (500 pcs.)

MediuM Bag 50 × 40 cmStyle no. 9951-10 0801Price per box (500 pcs.)

large Bag 59,5 × 50 cmStyle no. 9951-10 0802Price per box (250 pcs.)

eur 36,00gB 32,00it 36,00

dkk 265,00Sek 354,00nok 295,00

eur 73,00gB 65,00it 73,00

dkk 541,00Sek 722,00nok 602,00

eur 57,00gB 50,00it 57,00

dkk 420,00Sek 560,00nok 467,00

tee hangerStyle no. 0115-10 8824

eur 1,18gB 1,00it 1,18

dkk 9,00Sek 12,00nok 10,00

JaCket hangerStyle no. 0116-10 8816

eur 1,69gB 1,59it 1,69

dkk 12,50Sek 15,50nok 14,50

PantS hanger 36 cmStyle no. 0117-10 8817

eur 1,05gB 0,95it 1,05

dkk 8,00Sek 10,00nok 9,00

JeanS hanger 28 cmStyle no. 0118-10 8825

eur 1,35gB 1,20it 1,35

dkk 10,00Sek 13,00nok 11,00

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Merchandise Material >> oCtoBer

Package A: Customers who place a minimum order of 6.000 euro from this collection will receive a complimentary marketing kit, Package a. to receive this market-ing kit, you must place an order directly in PCo or teX400 – Style

no. 0200-10 8892. deadline for placing an order is March 23rd.

Package B: all customers are entitled to the below marketing kit, Package B. to receive this market-ing kit, place an order directly in

PCo or teX400 – Style no. 0200-10 8893. deadline for placing an order is March 23rd.

your marketing kit will be shipped directly to each store beginning of august 2012.

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blend Marketing articles >> Free Marketing artiCleS

iMage Catalogue inCl. lookBook*

ViSual MerChandiSing guide*CardBoard* 28 cm wide x 48 cm high

*not final content and layout

Package A - Style no. 0200-10 8892

(min. order 6.000 euro)

Package B - Style no. 0200-10 8893

(free for all)

CardBoard*28 cm wide x 48 cm high

logo Sign*

logo Sign*

Blend a/Sedisonvej 4

dk-7100 Vejle tel. +45 7943 3000 Fax +45 7943 3005

www.blendcompany.com www.webshop.btx.dk

>> Main autuMn 2012 www.blendcompany.com