Visual Merchandising Guide Main Spring 2013
description
Transcript of Visual Merchandising Guide Main Spring 2013
VISUALMERCHANDISING
GUIDE
Main spring 2013
02
the fundamentals
03
about her
FUNDAMENTALS OF THE ICHI TEMPERAMENT
Feminine and sensualedgy, urban and arty
extraordinary but easy to wear
The ICHI girl takes her inspiration from everywhere
but knows exactly where she wants to go in life.
She expresses her attitude through her feminine,
edgy way of dressing, inspired by urban culture
and art.
Her life is here and now. What was and what could
have been is of no use. She dresses to express
the mood of the moment and makes extraordinary
clothes look so easy to wear. Everyday is fashion
day and she knows how to look like a million
without spending one.
The vintage style of her grandmother, Berlin’s art
scene or Café de Flore in Paris. The ICHI girl
makes sense of it all and dares to combine the
unthinkable. The result is her dynamic, easy-
going and yet sophisticated look. Her admiring
friends wonder how she does it. Well, she dares.
tHe iCHi girl dares
jacket: tut-ja × dress: jupi-dr
commercIal collectIon structure
ICHI is proud to be merchandised in your shop. Our
aim is to maximise your sales. Our collections are
designed, made and delivered with this purpose. ICHI’s
six yearly Main Collections supplemented by six
Express Collections already guarantee that your shop
is perfectly up to date, all year round.
But in order to further fine tune to the exact needs of
your shop, our main collections are divided into monthly
Palette Collections.
An ICHI Palette Collection is a colour coordinated mix
of basic, core and profile styles. The palette concept
ensures that the colours of each month’s styles match
perfectly when merchandised and of course, when
bought and worn by your customers.
These core styles are the basis of the collections. Each
style is carefully selected, designed for the season and
visualised in the monthly Palette Collections in this
guide for easy reference.
Palette ColleCtions
04 05tee: karli-ss × bikini: wuun-bi
february trend
07
press release
06jumpsuit: kari-js
she is sitting in a rusty garden chair reading novels. Oh, how vacation with good friends can be cosy, she thinks, letting her long legs be warmed by the sun.
she is with good friends in their house by the sea. Once a fashionable hotel, today a commune of a group of good mates and the setting of their slow lifestyle.
although relaxed and feeling in complete harmony with the peaceful surroundings and the wild garden, she dresses up every day. she can’t help it. she is addicted to looking feminine and sensual.
she smiles as she lowers the book and closes her eyes against the sun. she thinks about her alternative friends digging the styles of the seventies. they are hippies. slow-living by heart and she loves them for it.
after a week of swimming, sunbathing and letting her hair hang down, she is inspired and refuelled. ready to get back to the city and get going again. there’s all the summer’s parties to get ready for.
HiPPie Flirt
Hang it!
february palette collectIon
February Palette ColleCtion
08 09
february palette collectIon
february palette collectIonfebruary palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
010 011
shirt: citty-sh
jeans: lily-je 6176-5592
tOp: kari-ss
pants: bea-pa
shirt: amy-sh
pants: drive-pa
tOp: katz-ss
bikini: wibi-bi
dress: dandy-drdress: citty-dr jumpsuit: kari-jsdress: dandy-dr2
jacket: heli-ja
february palette collectIon
CoLoUR pALEttE
Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.
The items are created to complement each other for a visual aesthetic and commercial merchandising.
ICHI SoFt SHop SHoULD CoNtAIN
2 jackets3 t-shirts 2 sLinkY/Feminine tOps1 shirts2 dresses 2 jeans/bOttOms1 skirt2 knitWear
Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.
012
february palette collectIon
Palette styles
cittY-dr
taa-ja
kari-ss
amY-sh
kari-ss
LiLY-je 6176-5592
jeah-ss3
tut-ja
bea-pa
cittY-sh
dandY-dr
hette-je
013
heLi-ja
katz-ss
dandY-dr
marCH trend
014
march trend
015jacket: tut-ja × dress: jupi-dr
marCH Palette ColleCtion
016
Hang it!
march palette collectIon
017
march palette collectIon
march palette collectIonmarch palette collectIon
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
style it!Here is how to dress your mannequins with perfectly matching ICHI styles
018 019
tOp: dabim-to
jacket: taan-ja
shOrts: drive-sho
dress: dabim-dr jacket: ira-ja
shOrts: hari-sh
bikini: wuun-bi
tOp: juni-to
pants: dabim-pa
shirt: bii-sh
shOrts: haja-sho
bikini: wuun-bi
tee: karli-ss
shOrts: haja-sho
bikini: wuun-bi
tOp: lacy-to
jacket: tivo-ja
jeans: hope-je
tOp: luri-to
jeans: lily-je 6176-5592
scarF: vista-sc
march palette collectIon
CoLoUR pALEttE
Each month’s delivery represents a carefully coordinated palette of colours. Therefore, we call them Palette Collections.
sHow it!A good merchandising setup of your soft shop increases sales. Pay attention to both style and colour of ICHI’s Palette Collections.
The items are created to complement each other for a visual aesthetic and commercial merchandising.
ICHI SoFt SHop SHoULD CoNtAIN
2 jackets3 t-shirts 2 sLinkY/Feminine tOps2 shirts2 dresses 2 jeans/bOttOms1 skirt2 knitWear
Remember accessories such as belts and scarves.The items are created to complement each other for aesthetic and effectivemerchandising.
020
march palette collectIon
Palette styles
021
cubi-dr
LacY-tO
miu-ca
karLi-ss
ita-Wa
drive-shO
cubi-tO
bii-sh
haja-shO
Luri-tO
ira-ja
hari-sh
Luri-ss
bii-sh2
erin-je 583
reasons to buy
022
BEST RETAIL MONTHS IN THE SPRINg / SUMMER SEASON
BEAUTIFUL COLLECTION RICH OF SPRINg COLOURS AND gRAPHIC PRINT STORIES THAT COvERS THE NEEDS OF THE SEASON
THE EDgy DESIgN OF THE ICHI UNIvERSE WILL CONvEy A TRUE SPRINg FEELINg TO yOUR STORE
vERSATILE WITH A PERFECT TREND, PRICE AND PRODUCT MIx
THE ICHI BRAND HAS A CLEAR CONCEPT THAT MEETS THE NEEDS IN THE MARkET. yOU CAN NOT FIND THIS ANyWHERE ELSE IN ONE CONCEPT
FILL UP yOUR STORE WITH NEW SPRINg STyLES AFTER THE SALE
buy iCHi's main sPring ColleCtion beCause
023
pre-order marketIng campaIgn – maIn sprIng 2013
ICHI poster poster . 0210-15 0001 . M
The picture is seasonal. Size: 109 x 160 cm
CaMpaIgn MaterIal MaIn sprIng pos paCkage 2013 . 0211-15 0002 . M
The pictures are seasonal. The elements can vary from one season to another.
*Not final content and layout
Pre-order marketing camPaign main sPring 2013
Main Spring 2013Main Spring 2013
Main Spring 2013
Marketing articles will be available for ICHI Main Spring 2013 collection.
You must place a minimum order on this collection of 3.000 EURO to receive these free marketing articles. The package will be send directly to your store beginning January 2013. Please order a complete marketing package directly at your ICHI sales representative.
DeaDlIne - 28/9-2012.
denmark (Head oFFiCe): +45 79 43 30 00 . austria: +43 6644531250 . belgium/luxembourg: +32 3 280 10 10 . Finland: +358 (0) 9 870 3061 . FranCe: +33 486 110 114 . germany: +49 211 688752 00 . greeCe: +30 210 2770050 . Hungary: +36 309541321 . ireland/nortHern ireland: +353-225 34 10 italy: +39 06 5020400 . tHe netHerlands: +31-0-20-4080308 . norway: +47-52 84 51 70 . Poland: +48 184490020 . Portugal: +35 1916717447 . russia: +7 495 755 65 48 . sPain/andorra: +45 79433000 . sweden: +46-0-31-748 38 38 . united kingdom: +44 2074 368 332 www.iCHi.biz