Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior...

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Visual Merchandising and Display Part 3

Transcript of Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior...

Page 1: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Visual Merchandisingand

Display

Part 3

Page 2: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Display Areas• Storefront• Store layout

• Store interior• Interior Displays

Page 3: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Store Interior• Lighting• Fixtures• Color Schemes

Page 4: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

TYPES OF LIGHTING• Primary –Main type of

lighting– Lights up whole

display–minimizes

shadows or dark spots

– Ex: florescent lighting

• Secondary– Lights up specific

parts– Ex: spotlight

• Atmosphere– Creates ambiance– Ex: lamps,

candles, fireplace, black lights

Page 5: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Fixtures–Holds of displays merchandise–Permanent and movable–Display cases–Counters–Shelving–Racks–Benches

Page 6: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Color Schemes• Walls• Floors• Fixtures

Page 7: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Visual Merchandisingand

Display

Part 4

Page 8: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Display Areas• Storefront• Store layout

• Store interior• Interior Displays

Page 9: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Interior Displays• Space design• Fixtures and hardware• Mannequins• Floor and wall coverings• In-store signage

Page 10: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Types of interior displays• Closed–See, not touch • Fine jewelry•Collectibles•High-end

perfumes

Page 11: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Types of Interior Displays• Open– encourages

handling• Clothes racks• Shoes• Accessories• Costume jewelry• Housewares

Page 12: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Types of Interior Displays• Architectural –shows use of

product• Room vignettes• Kitchen set-ups

Page 13: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Types of Interior Displays

• Point-of-purchase–promotes impulse

buying• Tabloids, magazines• Candy, mints, gum• Small accessories• Related items

Page 14: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Types of Interior Displays

• Decorations–promote

seasonal or holiday themes

Page 15: Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior Interior Displays.

Visual Merchandisingand

Display

Part 3