Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior...
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Transcript of Visual Merchandising and Display Part 3. Display Areas Storefront Store layout Store interior...
Visual Merchandisingand
Display
Part 3
Display Areas• Storefront• Store layout
• Store interior• Interior Displays
Store Interior• Lighting• Fixtures• Color Schemes
TYPES OF LIGHTING• Primary –Main type of
lighting– Lights up whole
display–minimizes
shadows or dark spots
– Ex: florescent lighting
• Secondary– Lights up specific
parts– Ex: spotlight
• Atmosphere– Creates ambiance– Ex: lamps,
candles, fireplace, black lights
Fixtures–Holds of displays merchandise–Permanent and movable–Display cases–Counters–Shelving–Racks–Benches
Color Schemes• Walls• Floors• Fixtures
Visual Merchandisingand
Display
Part 4
Display Areas• Storefront• Store layout
• Store interior• Interior Displays
Interior Displays• Space design• Fixtures and hardware• Mannequins• Floor and wall coverings• In-store signage
Types of interior displays• Closed–See, not touch • Fine jewelry•Collectibles•High-end
perfumes
Types of Interior Displays• Open– encourages
handling• Clothes racks• Shoes• Accessories• Costume jewelry• Housewares
Types of Interior Displays• Architectural –shows use of
product• Room vignettes• Kitchen set-ups
Types of Interior Displays
• Point-of-purchase–promotes impulse
buying• Tabloids, magazines• Candy, mints, gum• Small accessories• Related items
Types of Interior Displays
• Decorations–promote
seasonal or holiday themes
Visual Merchandisingand
Display
Part 3