Visual merchandising
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Transcript of Visual merchandising
![Page 1: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/1.jpg)
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Future Belongs To Those Who Innovate In Visual Merchandising
- Madhavi S
![Page 3: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/3.jpg)
Visual Merchandising
AB
![Page 4: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/4.jpg)
![Page 5: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/5.jpg)
Why visual merchandising?
![Page 6: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/6.jpg)
Objectives of Visual Merchandising
• Encourage shoppers to come in• Remind customers of planned purchases• Generate impulse sales• Maximize product exposure and enhance its
appearance• Stimulate product interest and exhibit product
information
![Page 7: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/7.jpg)
What Visual Merchandising Should Do?
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Store Designs
![Page 9: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/9.jpg)
Grid Design
![Page 10: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/10.jpg)
Grid Design
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Race Track
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Race Track
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Free – Form layout
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Free-form
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Atmospherics
![Page 16: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/16.jpg)
Visual communications
![Page 17: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/17.jpg)
Coordinate Signs & Graphics with the store’s image
![Page 18: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/18.jpg)
Inform the customer
![Page 19: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/19.jpg)
Keep signs and graphics fresh
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Lighting
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Colour
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Feature areas
Areas within a store designed to get the customers attention.–End –caps–Promotional areas–Freestanding fixtures & mannequins–Windows
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End caps
![Page 24: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/24.jpg)
Promotional areas
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Freestanding fixtures
![Page 26: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/26.jpg)
Windows
![Page 27: Visual merchandising](https://reader035.fdocuments.us/reader035/viewer/2022062614/54699935af7959e3018b6f7e/html5/thumbnails/27.jpg)
Happy Shopping!