Visual Identity Proposal Survey Results - April 2021

Visual Identity Proposal

Survey Results - April 2021

Shire of Wongan-Ballidu

IntroductionIn recent years, several Councils have realised the value of upda�ng their brand iden�ty with a fresh look and feel.

Re-branding is not simply about changing a logo and choosing a few new colours for brochures, our website and

corporate sta�onery. If done well, a new brand iden�ty can re-energise a community and spark new interest in the Shire

as a loca�on. It re-enforces community values and highlights the unique a�rac�ons of our area.

Although the Visual Iden�ty Proposal involves an overhaul of the Shire’s corporate communica�on collateral, Council

recognised the importance of gaining the feedback and input from community members and stakeholders including our

Tourism Associa�on.

The �ming for the Visual Iden�ty Proposal aligned well with the review of the Shire’s 10 year Strategic Community Plan

and communica�on content around the engagement process was designed as part of an overall “teaser” campaign to

introduce the new brand concept.

MethodologyIn developing the Visual Iden�ty Proposal, four logo op�ons together with four complimentary tourism logo op�ons

were presented for community members to select a preferred design. The survey provided respondents the

opportunity to comment and provide feedback on the proposal. Graphic examples were provided as visual reference

portraying how the branding will look when applied to a range of marke�ng collateral. Respondents were invited to

vote and comment anonymously as it was felt this would provide community members the freedom to provide

objec�ve, honest feedback. Respondents were free to leave their contact details if they wanted in order to discuss the

proposal or receive further informa�on.

The survey was published online and in hard copy over a four week period (17 March - 14 April 2021) to a projected 50%

sample size of the es�mated 2019 total *Shire popula�on of 1288 people (644). Typically, survey response rates range

from 5% to 30%. The response rate for this survey was 18.32%. Promo�on of the survey was carried out as follows:*Source (Australian Bureau of Sta�s�cs).

Shire of Wongan-Ballidu Facebook page: 4 pos�ngs, Wongan Hills Community Announcement page: 4 pos�ngsBallidu Buy, Sell and News: 4 pos�ngs, Cadoux Bugle page: 4 pos�ngs

Website: a banner ad on the home page invited visitors to the website to complete the online survey for the dura�on of

the campaign.

Hard copy surveys and a printed Visual Iden�ty Proposal were available for respondents to complete at either the Shire

Administra�on Office or the Community Resource Centre.

Wonga-Balli Boomer: teaser messages were published from Nov - March in the lead up to the proposal followed by an

introductory ar�cle (17 March), and subsequent reminders (24 March & 31 March). The colours and logo icons were

also included in communica�on promo�ng the Shire’s review of its 10 Year Strategic Community Plan.

Desired OutcomeThe survey was designed to measure community support for adop�ng a new visual iden�ty for the Shire of Wongan-

Ballidu and gauged preferences for the four op�ons presented. The four op�ons contained the same icons and colour

selec�ons but differed in design execu�on. The first design op�on was more unusual with an organic shape whereas

the second logo was more linear and uniform. Op�ons three and four were offered as a more tradi�onal representa�on

of the logo and included the names of the locales within the Shire. The desired survey outcome aimed to reveal which,

if any of the op�ons were preferred by the community.

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VisitWongan-Ballidu

Logo Combination: Option 1

Shire Logo Tourism Logo

Design Examples

Shire ofWongan-Ballidu


January 2021 Ordinary Meeting of Council Minutes

www.wongan.wa.gov.au


Social Media Content

wongan.wa.gov.au

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2021

Wongan-BalliduYouth Festival



Design Examples

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2021

Wongan-BalliduWildflower Festival

wongan.wa.gov.au





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Design Examples


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Social Media Content

VisitWongan-Ballidu

wongan.wa.gov.au


2021

Wongan-BalliduBike it to Ballidu

VisitWongan-BalliduVisitWongan-Ballidu



Design Examples

Social Media ContentSocial Media Content

wongan.wa.gov.au


2021

Wongan-BalliduStargazing Evening




VisitWongan-Ballidu

VisitWongan-Ballidu

Survey Results

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Survey Feedback

27 respondents provided feedback

Positive 11 (41%)

Mainly positive/objective feedback or questions 14 (52%)

Negative 2 (7%)

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Survey Results

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116 responses

36.2%

32.8%

13.8%

17.2%

Option 1 - 16 votes

Option 2 - 20 votes

Option 3 - 42 votes

Option 4 - 38 votes

Option 3

11

14

2

Of the 118 responses received, 116 votes were made with Op�on 3 the

preferred logo and tourism logo. The Wongan Hills Tourism Group collec�vely submi�ed one vote on behalf of its

members a�er viewing the four op�ons. The Tourism Group President was consulted

during the design process and certain elements within the final design output were

similar to the original concept submi�ed by the Tourism Group.

Visual Identity Proposal Survey Results - April 2021

Documents

Transcript of Visual Identity Proposal Survey Results - April 2021