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Situational Applications:
Cost Effective Solutions
to
Immediate Business Problems
Jonathan Sapir
Chicago ∙ Ukraine ∙ Vietnam
Frog
It’s hard to get perspective on a day-to-day basis.
We live in revolutionary times
Greenspan
What has changed
Technology - cloud
“In a revolutionary era
of surprise and
innovation, you need
to think and act like a
revolutionary.
(People who don’t act
that way have a
particular name:
victims).”
– Joshua Cooper Ramo, The
Age of the Unthinkable
Business IT
Experimentation Planning
Uncertainty Predictability
Change Stability
Responsiveness Justification
Well-oiled machine, shift gears, jump-start, re-engineer – system analysts & architects
The real world – push a button …
maximize rail efficiency rather
The organization plans and passengers must adjust their plans accordingly
When events cannot be easily anticipated …
A dynamic business environment
A dynamic business environment is more closely reflected in the process that taxi cab
companies use to respond to demand.
Only a rough strategy, responding to demand as required.
Embrace uncertainty, dynamic demand, and some degree of chaos - and thrive on it.
Much more reliance on the flexibility, adaptability, and creativity of individual agents to make
decisions on the spot - consistent with passengers needs as the context continually changes.
Organization must adjust in real time to the passenger whose plans are unknown
most of the time.
IT owns the sole means of production and delivery
Traditional vs. Situational
“Most software built for large
numbers of users or designed to
last indefinitely fails at both
goals.“
Clay Shirky
A form-fit solution is cheaper and faster to build, and
more likely to be adopted.
“Situated software“ is designed for use by a specific
group, rather than for a generic set of users.
Clay Shirky
Good enough applications built to
quickly respond to a
particular situation, problem, or challenge.
Platform
Methodology
Mindset
Support
Platform
Software infrastructurePlatform
The power of a platform cannot be underestimated
Methodology
Ownership
Non-functional requirements
Instant Feedback
Location independent
Hidden Benefits
Problem solving
Cloud services
Latest functionality
User modification
More Hidden Benefits
Even More Hidden Benefits
Time-to-Market
Functional requirements
Testing
Funding
Outsource
Re-think ROI
Mindset
This requires new thinking.
In-sync, well-oiled machine, shift gears, jump-start, re-engineer – system analysts and architects
Complex Adaptive System
Semi-independent agents
acting in accordance with simple rules
towards a common goal.
The Edge of Chaos
“The edge of chaos is a place where there is enough
innovation to keep a living system vibrant, and enough
stability to keep it from collapsing into anarchy.”
- Joseph Campbell in “On the Edge of Chaos: Navigating through Global Change”
“The big payoff of the living systems point
of view is that what is remote and
unnatural within the traditional frame of
reference becomes sensible and accessible
within the complexity mindset.”
- Richard Pascale, Mark Tillemann, Linda Gioja, Surfing the Edge of Chaos
Good enough
Doesn’t have to be right. Just has to work.
Self-Organization
Incrementalism
Low startup costs, not team to lose.
Constant change
Made to fit
Don’t kill worthwhile projects by making them “broadly accessible”.
Small things/Big impact
Large effects require enormous coordinated effort vs.
Large effects come from small starts and positive feedback.
Simple Rules
Change is the
organizing force, not a
problematic intrusion.
Support
SECData feeds
Programming
Sit App Analysts
Sit App Center
Platform
Methodology
Mindset
Support
Deliver the right information, to the
right people, at the right time
Transformational
“Cloud Computing makes it possible for
companies to change their business models and
collaborate in powerful new ways with their
customers, suppliers and trading partners – stuff
that simply could not be done before.”
– Peter Fingar, Dot.Cloud: The 21st Century Business Platform
Large Amounts of Storage
Heavy Resources Periodically
Deliver on the right device
Billing and Payment
Social Applications
Widgets
Widgets Examples
Widgets with Marketing
Spreadsheet Abuse
Expert Abuse
Email Abuse
Swivel Chair Abuse
Raving Fans
Automatically send out a letters - how things are working out; thank you notes;
birthday videos.
Where
When
Maintenance
Schedule
Leverage cloud services
Mashups
Unbundling
Cut work into discrete tasks. Give to independent contractors. Re-aggregate the results.
Incentive
Value-added services
Self-service
Streamline touchpoints
Innovation facilitationToo many barriers, IT no bandwidth
Tiresome and repetitive tasks
e.g. a way to monitor their spending, reminders
Status, knowledge, data entry
www.SilverTreeSystems.com
Make leading-edge technology available to everyone – at a very low cost
www.SilverTreeSystems.com
Find new ways to perform day-to-day duties and achieve strategic objectives.
Frog
Think like a revolutionary! Don’t get cooked.
Build Information Systemsat the
Edge of ChaoS
www.PowerInTheCloud.com
“In the face of threat, or when
galvanized by a compelling
opportunity, living things
move to toward the edge of
chaos. This condition evokes
higher levels of mutation and
experimentation, and fresh
new solutions are likely to be
found.”
- Richard Pascale, Mark Tillemann, Linda Gioja, Surfing the Edge of Chaos
“The health, competitive power, and even survival of
an enterprise largely depends on its ability to
understand and harness the power of knowledge
workers who are enabled to take responsibility for
providing automatic solutions to meet many of their
business needs.”
– SOA meets situational applications: Examples and lessons learned,
IBM System Journal, July 2008
Differences include:
www.SilverTreeSystems.com
“To see the world … as a ceaselessly
complex and adaptive system requires
a revolution. It involves changing the
role we imagine for ourselves, from
architects of a system we can control
and manage to gardeners in a living,
shifting ecosystem.”
– Joshua Cooper Ramo, The Age of the Unthinkable
“The attitude that we’re shifting into is viewing the world as chaotic. You’re never going to understand it. You’re never going to– Danny Hillis, founder of Applied Minds, quoted in What’s Next? Exploring the New Terrain for Business.
“The attitude that we’re shifting into is viewing the world
as chaotic.
You’re never going to understand it. You’re never going to
control it.
Instead, you have to be responsive.
You have to make sure that when an opportunity arises
you can take advantage of it.”
– Danny Hillis, founder of Applied Minds, quoted in What’s Next? Exploring
the New Terrain for Business.
and more like this.
SAAsData feeds
$2,000
Evolving
No more project and forget / well-defined, agreed upon schedule. Focus on “good-enough” to address an immediate need.
Situational
LOB executives, corporate IT vs individual users, self-organizing small team. Large generic group vs a known individual or a small team.
Missed/incorrect
requirements
Hard to change
Must get better
requirements
Underprescribe
Messiness
Highly adaptable systems may look sloppy. Completeness is not an unqualified virtue.
Missed/incorrect requirements
Hard to change
Must get better requirements
Underprescribe
More “accurate” and “precise”
The organization plans and passengers must adjust their plans accordingly