Visual Grid a Interactive
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Transcript of Visual Grid a Interactive
IdentIty Manual
2 3
Our VisionIdeal Mornings was
founded with the idea
that every ideal day
should begin with the
“ideal morning”. We
strive to bring the best
experience to our guests
and make them feel a
part of our family.
About Ideal Mornings
Color Specifications
Our Vision 3
The Logo 4
Clear Space and Minimum Size 5
Logo Usage and Stand Alone Cup 6
Logo Improper Use 7
Color Specifications 8
Primary Colors 9
Secondary Colors 10
Black and White Versions 11
Typography 12
Font and Weights 13
Graphic Elements 14
Photography 15
Applications 16
Letterhead and Envelope 17
Business Cards 18
Credits 19
4 5Contents
The Logo
Logo Clear Space
No words, text or busy
images should be in the
dashed space surround-
ing the “Ideal Morn-
ings” logo.
0.5 inches0.5 inches
Minimum Size1 inch
1/2 inch
The brand logo is
designed to feel both
comfortable and cheer-
ful. the blue tones of the
cup are more comforting
while the orange tones
(typically seen in the
sunrise graphic), rep-
resents the beginning of
the ideal day.
Minimum Size on the
Ideal Mornings logo can
be no smaller than 1 inch
by 0.5 inches.
6 7
Logo Improper Use
Do not warp logo
Do not place logo on patterned
or busy background
Do not place logo on an angle
Do not reduce opacity of logoUse of the stand alone cup In order for the cup logo
to be used alone, there
must be an accompany-
ing identification of the logo in its entirety some-
where easily located.
ie. On the back of a
business card.
*All logo restraints on
page 7 that apply to the
“Ideal Mornings” logo
also apply to the use of
the stand alone cup.
Appropriate Logo Use• Menus• Billboards• Website• Napkins• Brochure• Catalog• Authorized Advertisement• Television Ads• Apparel (Hats, Shirts)
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8 9Contents
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c20m50y100k80
Color Specifications
Primary Colors
Primary color of cup in
logo.
Primary color of out-
lines and text in logo.
10 11
Secondary Colors Black and White Logo
c0m17y45k0
c0m50y100k0
Black and white logo can
be used in newspapers
and in ads that require
black and white printing.
Primary use of the sunrise
graphic.
Accent color.
12 13Contents
DTypography
Font
WeightsAubrey font must be kerned when in
use depending on the weight size.
Weight size should not change in ratio
to the logo when used together. When
Font is placed next to logo, Font should
not be taller than the handle on the
cup.
Name of the font used
in the logo is “Aubrey”.
Color of the font may
change from dark brown
to white depending on
the background it is
being placed against.
The ideal day begins with the ideal morning.
ABCA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
14 15Contents
Graphic ElementsWhen using the “Ideal
Mornings” logo with a
photograph, logo must
be placed in a corner of
Photographythe photograph. Logo can
not be placed on any busy
or textured backgrounds
on photographs.
16 17Contents
334 South Ocean BlvdDeerfield Beach, FL 33441tel 954-635-4788
Applications
Letterhead and Envelope
334 South Ocean BlvdDeerfield Beach, FL 33441
334 South Ocean BlvdDeerfield Beach, FL 33441tel 954-635-4788
334 South Ocean BlvdDeerfield Beach, FL 33441
Owner: Katherine Gerdungtel 954-635-4788334 South Ocean BlvdDeerfield Beach, FL 33441Hours of Operation: 6am-3pm
IdealMornings.com
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Thank you for your cooperation within these terms of
our logo usage.
Business Cards Credits
Owner: Katherine Gerdungtel 954-635-4788334 South Ocean BlvdDeerfield Beach, FL 33441Hours of Operation: 6am-3pm
IdealMornings.com
Photography CreditsPage 3
http://www.lovethispic.com/image/49752/morning-coffee
Page 14
http://www.sodahead.com/MarineForceRecon/conversation-229
9843/?page=5&link=ibaf&q=&esrc=s
Page 15
Katherine Gerdung
November 2014