1. VISUAL DESIGNTYPOGRAPHY IFINAL PROJECTANDREA SERAPIONI

2. M.A.D.D. 3. WHEN YOU DRINK, THE LAW IS NOT THE ONLY THING YOURE BREAKING DRINKING CAN DAMAGE A LOT MORE THAN JUST YOUR REPUTATIONSee how teen drinking harms brain development See how teen drinking harms brain developmentat BrokenTeens.orgat BrokenTeens.org 4. DRINKINGCAN DAMAGEA LOT MORETHAN JUSTYOURREPUTATION See how teen drinking harms brain development at BrokenTeens.org 5. END OF PRINT 6. SOMA JUNCTION 7. SoMajunctionthe tween b lo cks beto offera go, t h e asin had littlea n s a n d cadeina B ll fr e de roach and Che lc o m e b a s e btiaally a swathm e e app Aet to wessen ce ofridg un. Ss s ti lln uen Bay By of f , it wathe co d u c e d awall e r s ay,i n t h e condo dweut tod has p roets. B n Bay entere d moniedopled streissio what c e, unpe , and M , some S treets.of wid o u th B e a c hrhood nsendighbo d Towa, Semi-ne rth an SoMrcial dat Fouomme station new caltraind the Carounsrloper os, lpar k intecondd bal ing luxur yopingBeyon scrap d evelkyod isand s eighborho .lnt a rea h of Markeut far sowritten by: Talia Salem,photos by: Andrea Serapioni 8. SHOPFRONTST h e c o u n t r y s l a r g e s t m o d e r n - f u r n i s h i n g s s h o w r o o m a n d t h eBuilt amid industrial warehouses (now full of Web ultimate avant-garde nesting spot, Limn stocks pieces by more than2.0 startups) and low income housing, the hub 1 , 5 0 0 d e s i g n e r s , i n c l u d i n g D r o o g , M o o o i , a n d To m D i x o n .is still light on street life.Dan Friedlanders other home haven carries the cuttingedge French lineB u t eve n t h a t i s c h a n g i n g.Ligne Roset. 290 Townsend St.; 162 King St.Case in point: A South Beach/Mission Bay neighborhood Already enjoying a solid following for its innovativeSince 1987, Jeremys has been a not-so-secret resource for discontinued andassociation just came together and is planning two block partiescocktails (try the Atlantis) and upscale California cuisine,discounted pieces by top designers, like Dolce & Gabbana cocktail dresses,for later this summer. And there are nally residents here toBacar rebranded its downstairs lounge last year as BacarChristian Louboutin pumps, and Seven jeans. 2 S. Park St.attend them, thanks to scattered condo towers lling with suitsBelow, with live jazz on weekends. 448 Brannan St.commuting to the -di and techies drawn to the nearby of cesWear something rare is the motto at 440 Brannan, a spaciousof Google, Adobe, and LookSmart, as well as easy accessstudio and store that has fostered young designers like theto Valley-bound freeways. New restaurants like Orson, District, THE TALKladies behind Minnie Wilde and Saffron Rare Threads. Checkand South cater to these ush thirtysomethings with inventiveFoodies couldnt wait for the February launch of Orson, Elizabethout the sleek, sculpturesque duds by gr.dano. 440 Brannan St.wine lists, menus, and hours (11 p.m. is the new closing time Faulkners high-concept follow-up to Citizen Cake. But criticsaround here). Meanwhile, at casual hangouts like Primo Patiofeedback has been mixedand an unusual number of YelpersInfused with the scents of Provence, Ma Maison carries colorful atware,and the Brickhouse Cafe, you can actually spot locals whohave assigned it a meager single star, lamenting the microplate etched crystal glasses, enticing cookbooks, and aromatic soaps. 592 3rd St.havent just wandered over from watching a Bonds-less nineportions and poor execution of weird and weirder dishes.innings. Add a real grocery store (Safeway) and an airy publicThe one-stop S.F. shop for classical guitar enthusiasts, Guitar Sololibrary along Fourth Street,plus nearly a dozen furniture Even so, adventurous diners have kept the industrial-chicpacks in an expansive collection of sheet music, CDs, and top-notchstores (including Limn, the best in the city), and youve got a space booked for its first few monthsbut it remains to be.axes. The store attracts a star-studded clientele, including Tracy Chap-neighborhood where people can not only live and work, but seen whether theyll return for a second helping. 508 4th St.man and James Taylor, and has its own record label. 230 Townsend St.also play.ON THIS SPOTIn 1859, early gold miners ocked to San Francisco, hoping to nd wealth on the sandy shores of SouthBeach, much of whichnow sits on land ll. At the corner ofTownsend and ColinP. Kelly Jr. Streets, a plaque indicates the 1857 shoreline. HANGOUTSThe Brickhouse Cafe is a welcome change of pace from SoMascrowded, chic nightspots. Popular for its eclectic decor, generouspours, and Wagyu beef burgers, this warm hideout offers livelocal music on Thursday and Friday nights. 426 Brannan St. 9. WHAT IT COSTSWHAT WE LOVE $939,000 for a twobedroomplus condoThe big museum in the park got most of the press last year, butIf you had the stamina, you could spend an entire day in thiswith a balcony overlooking the ballpark,meanwhile, the Yerba Buena arts district, in SoMa betweenpatch of concentrated culture. Imagine checking out the Musicat 88 King St.Market and Howard and Third and Fourth, is becoming a true in Comics show at the Cartoon Art Museum and the exhibitioncultural nexus. New museums have opened and establishedof African American quilts at the Museum of Craft and Folk Art$ 3 , 7 0 0 fo r a t w o b e d r o o m c o n d o with a chefs kitchen and walk-in closets,ones have relocated, institutions are renewing themselves andin the morning, stopping for lunch and the Matthew Barneyat 170 King St.future oneslike the Jewish Museum-have broken ground. Allshow at SFMOMA, dropping by MoAD to take in the work ofthis action has created a vortex thats drawing in art lovers andphotographer Gordon Parks, and capping the whole excursionthose in search of history.at the hip opening night party for Cosmic Wonder at YerbaGRUBThe new energy in the neighborhood is palpable, says Buena. (One of these days, youll be able to take a break in The latest in alleyway caffeination, Cento serves up BlueYerba Buena Center for the Arts executive director Ken Foster. a sculpture garden atop the SFMOMA parking garage. San Bottle coffee, polenta, and morning pastries from the backThere are more tourists, more residents, new businesses, andFranciscos Jensen & Macy architects are working on it now.) door of recently revamped nightclub 330 Ritch. 360 Ritch St.more foot traf c. As a result, were attracting more people, and Speaking of those YBCA parties, checkits an incredible time to be here.Packed early on the weekends for brunch, Towns End bringsyou a basket of freshly baked pastries before you even order.There are more tourists, more residents, new businesses, Enjoy Marys Special: Swedish oatmeal pancakes and eggsAs a result, were attracting more seasoned with onions and garlic. In a rush? Grab a cupof coffee and a treat to go from the caf. 2 Townsend St.In the sunny courtyard at Primo Patio, jeans-clad techSo many museums in such a small area means more opportunityout this months bash celebrating the opening of Cosmicworkers and besuited professionals order up crowd-for all. We hope that all of the organizations in the Yerba Buena Wonder, which exhibits the work of a new generation of artistspleasing Caribbean fare, especially the flavorful (butarea will work with one another, rather than competing, sayswho are using hypnotic patterns and imagery to explore thenot scorchingly hot) jerk chicken. 214 Townsend St.Rene de Guzman, visual curator for YBCA. Hes thinking ofgreat beyond. Besides jamming out to music by Soft Circlecooperative events, such as the recent joint ticket with the Cartoon and Feathers, the coolest kids in town will be taking part inWith moderate prices, attentive service, and tasty Thai dishesArts Museum and even a universal pass to all the museums.the beloved group levitation game Light as a Feather, Stiff as alike basil chicken and pumpkin curry (served in an actualI cant think of a better place to be in terms of collaboration Board. July 14, $12 in advance, $15 at door.pumpkin), its no wonder that Koh Samui & the Monkey isand support, says Denise Bradley, executive director of theabuzz well into the night. 415 Brannan St.Museum of the African Diaspora, which opened in the St. RegisHotel in December. She cites, as one example, the Yerba BuenaBlack Panthers exhibition, during which MoAD cohosted thebook signing for ex-Panther Kathleen Cleaver, while YBCA helda progressive party with MoAD called From the West Coast tothe Ivory Coast.YBCA, 701 Mission St.415-978-2787Cartoon Art Museum, 655 Mission St., 415-227-8666MoAD, 685 Mission St., 415-358-7200Museum of Craft and Folk Art, 51 Yerba Buena Ln.,415-227-4888SFMOMA, 151 Third St., 415-357-4000 10. ASIAN ART MUSEUM 11. The Asian Art MuseumChong-Moon Lee is one ofSan Franciscos premier arts institutions. Home toa world-renowned collection of more than 18,000Asia Art treasures spanning 6000 years of history.Holding nearly 17,000 Asian art treasures spanning6,000 years of historyis one of the largest museumsin the Western world devoted exclusively to Asian art.Through rich art experiences, centered on historic andcontemporary artworks, the Asian Art Museum unlocksthe past for visitors, bringing it to life, while serving asa catalyst for new art, new creativity, and new thinking.MUSEUM 12. MUSEUM 13. MUSEUM 14. MUSEUM 15. IDEAS 16. FEELINGS IDEAS 17. TARGET 18. WORDLISTSPIRITUAL SAMURAIDIVINITYORIENTALPROFECY SWORDJAPANESEMAOGODCLEARTEMPLE BLESSINGFUSIONKUNG-FU CERAMICGOLDRELIGIONPAINTRINGS ICONTATAMISCULPTUREFEARSTUPABUDDHA WARMBLACKHINDI ELEGANT REDCARPANCIENTYELLOWMEDITATIONMINIMALFLOWERCHAKRA CERIMONYSUNHIROSHIMALOTUS LEVANTKAMASUTRAEYESEASTDETAILS MODERN CREATURESTAOLIONENERGYPEACETREEHISTORYDRAGONROOTROUGHSILENCEELEPHANT ZEN 19. SKETCH 20. DRAFTSasianartmuseumASIAN ART MUSEUMSAN FRANCISCO 21. LOGOmodern | minimal | zen 22. DETAILSN NCLEAR SPACECLEAR SPACEN NCLEAR SPACECLEAR SPACETYPE: Optima LT std INDICATIONSDont StretchDont OverlapDont divide the graphicfrom the textThe clear space is given by the width of the letterN in word ASIAN 23. COLORSPantone 268c Pantone 668cWhiteBlack#8177B7#8177B7#FFFFFFFF#000000C:54%C:65%C:0% C: 75%M:56%M:64%M:0% M: 68%Y0%Y0%Y 0% Y67%K0%K 30%K 0% K90% 24. BUSINESS CARD FRONTLarkin StreetSan Francisco, CA 94102 . . @ . 25. BUSINESS CARD BACKASIANART . ORG 26. BUSINESS CARD FRONTJay XuDIRECTORLarkin StreetSan Francisco, CA 94102 . . @. 27. ENVELOPE FRONTLarkin StreetSan Francisco, CA 94102 28. LETTERHEAD Larkin Street San Francisco, CA 94102. .@ . 29. TICKET General Admission College (with ID) $7 Wed October 26, 2011 12PMApply this admission ticket today towards Museum membershipand SAVE each time you visit. 30. DIGITAL TICKETLarkin StreetSan Francisco, CA 94102 . . @ . General Admission College (with ID) $7Wed October 26, 2011 12PM 31. POSTERFour billion faces.Every one tells a story.200 LARKIN STREETASIANART.ORG 32. POSTERFour billion faces.Every one tells a story.200 LARKIN STREETASIANART.ORG 33. POSTERFour billion faces.Every one tells a story.200 LARKIN STREETASIANART.ORG 34. INTERACTIVE POSTER 35. Win the bonus Your email addressFour billion faces. Four billion faces.Four billion faces.Every one tells a story.Every one tells a story. Every one tells a story.YOU WON! 36. THANKS