Visual design of course presentation materials f teaser course
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Transcript of Visual design of course presentation materials f teaser course
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Visual Design of Course presentation Materials
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Visual Design of Course presentation Materials
Know what you want your audience to take away.
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Present Content
in a Context
that will be RemembeRed.
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Exercise How do youR visuals
CuRRently staCK up?
the thought bubble and typeface change serve as visual cues to audience.
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Visual Design of Course presentation Materials
your visuals should
SUPPORTyour message without taking over.
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When your visuals don’t support your point, your message is lost.
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Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are: 3
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Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)3
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Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)
2. TYPOGRAPHY
3
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Visual Design of Course presentation Materials
areas to focus on to create professionalpresentations are:
1. DESIGN (Layout & Theme)
2. TYPOGRAPHY
3. IMAGERY
3
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Design layout & theMe
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Visual Design of Course presentation Materials
Like with any audience you are building
T R U S T with each slide.
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Have a plan.
Don’t show up, unprepared.
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Visual Design of Course presentation Materialslayout
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create a strong opening slide.
follow it with designs that
clearly reflect and follow
choices made in the first slide,
i.e. color, style, tone, format.
slide courtesy of steven van belleghem @ slideshare.net
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slide courtesy of ?????????????????? @ slideshare.netslide CouRtesy of buRson-maRstelleR @ slidesHaRe.net
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slide CouRtesy of buRson-maRstelleR @ slidesHaRe.net
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instead...
slide CouRtesy of fluid studios @ slidesHaRe.net
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slide CouRtesy of aRtstoR
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slide CouRtesy of aRtstoR
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or...
Il et moste opta ant quis sita consequam, core quianis et hil inis et volupta temporeium volecerro endellant ipsum rat et as ut quiatur, aut faccae es quissitis maximintist quia volorepel idusande delitio rehende lloratusant laut aut evenest, coritatati dolor seque nis et et qui dolupicabo. Et quam eaquodi anditio nsequi in rempori aestin repel int, voluptam facestotat fugitiorest, si solecep udipsaperro te qui sitaepe rroreped que nusandam il illuptas alibus endisciatur,
HEADER
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slide CouRtesy of aRtstoR
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slide CouRtesy of aRtstoR
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or...
Il et moste opta ant quis sita consequam, core quianis et hil inis et volupta temporeium volecerro endellant ipsum rat et as ut quiatur, aut faccae es quissitis maximintist quia volorepel idusande delitio rehende lloratusant laut aut evenest, coritatati dolor seque nis et et qui dolupicabo. Et quam eaquodi anditio nsequi in rempori aestin repel int, voluptam facestotat fugitiorest, si solecep udipsaperro te qui sitaepe rroreped que nusandam il illuptas alibus endisciatur,
HEADER
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slide CouRtesy of aRtstoR
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slide CouRtesy of aRtstoR
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or at the very least, create
hierarchy with your header,
making it bold and in a color.
even a really light color in the
background.
Il et moste opta ant quis sita consequam, core quianis et hil inis et volupta temporeium volecerro endellant ipsum rat et as ut quiatur, aut faccae es quissitis maximintist quia volorepel idusande delitio rehende lloratusant laut aut evenest, coritatati dolor seque nis et et qui dolupicabo. Et quam eaquodi anditio nsequi in rempori aestin repel int, voluptam facestotat fugitiorest, si solecep udipsaperro te qui sitaepe rroreped que nusandam il illuptas alibus endisciatur,
HEADER IN COLOR
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Visual Design of Course presentation Materialscolor palette
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piCKing ColoRsPick a 3-10 colors that you can build your presentation around. One of them needs to be a color to use as an accent.
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use resources like
www.design-seeds.com
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or find a picture and use the color
picker to create your own.
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this is the palette being used in this
presentation
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typography
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Hard to believe but there is more to creating professional looking materials than simply picking the right typefaces.
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Visual Design of Course presentation Materials
elements to consider: 12
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Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF12A Aserif
sans serif
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Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF12A Aon paper
on screen
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Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE12
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Exercise type speaKs !!!
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image © tRaCi bautista
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slide CouRtesy of aRReHome @ slidesHaRe.net
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slide CouRtesy of aRReHome @ slidesHaRe.net
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slide CouRtesy of aRReHome @ slidesHaRe.net
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I, ,
UNDERSTAND THAT MY CHOICE OF FONT HAS THE POWER TO SUBCONSCIOUSLY & INCORRECTLY SET THE TONE FOR A PIECE OF PRINTED MATERIAL, AND
AS A RESULT PROMISE TO SERIOUSLY CONSIDER WHETHER COMIC SANS IS AN APPROPRIATE FONT
CHOICE BEFORE USING IT IN ANY PRINTED WORK IN THE FUTURE.
SIGNED
THE COMIC SANS PLEDGE
slide © matt dempsey www.ComiCsansCRiminal.Com
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Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE
3. COLOR CONTRAST
12
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slide CouRtesy of oKlaHoma dept. mental HealtH @ slidesHaRe.net
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Visual Design of Course presentation Materials
your typography is doing its job when you don’t notice it.
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Visual Design of Course presentation Materials
elements to consider:
1. SERIF OR SANS SERIF
2. TYPE CHOICE
3. COLOR CONTRAST
4. SIZE
12
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slide CouRtesy of fluid studios @ slidesHaRe.net
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slide CouRtesy slidesHaRe.net
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Visual Design of Course presentation Materials
for printed documents your body type should be between 8 – 11 points.
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iMagery
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When you use visuals for the sake of shocking your audience, you run the risk of the viewer remembering the image but not the message.
Visuals should support the message NOT subvert it.
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Exercise wHat song was madonna singing wHen sHe woRe tHe Cone bRa?
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Visual Design of Course presentation Materials
elements to consider: 7
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Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE7
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When type and imagery are too
far apart they connect more with
the outside edge than they do with
each other.
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IMAGE
TYPE
Don’t separate the type and image too far or it will appear that the type is repulsed by the image.
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Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE
2. BACKGROUNDS7
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Look for backgrounds that have LOW CONTRAST and are not busy.
Some images make it too difficult to read the type and there is too much type to be able to read the image.
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great example of what not to do, this is too
hard to read text or the image behind.
avoId thIs type of desIgn WIth a furry.
you will confuse and frustrate your
reader, losing that trust you have been
building.
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slide CouRtesy of slidesHaRe.net
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slide CouRtesy of slidesHaRe.net
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Visual Design of Course presentation Materials
elements to consider:
1. PROXIMITY TO THE TYPE
2. BACKGROUNDS
3. GRADIENTS
7
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Building
TRUST or building confusion?
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gradients muddy the message.
You are putting more importance on the form of the communication rather than focusing on the message.
is this hurting your eyes?