Principles of PR and Communications & Understanding an Audience With Symmetry PR
Visual communications in business and PR
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Transcript of Visual communications in business and PR
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Visual communication in public relations
AUT guest lecturer: Mikela Dennison (MCS)
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Hi, nice to meet you
The Clarity Business
Master of Communications (First Class)
bFM, Homebrew, Core, Cassette, PRiNZ, AUT
Twitter: @mikelaPR
IG & Pinterest: mikelaprnz
Blog: Shape The Message
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What we'll cover today
Visuals today
Infographics
Annual reports
Newsletters
Corporate publications
Social media
PR's role in project managing and expectations
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Human instinctWe draw before we write
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So, why visual? We recognise and process images faster than text
Different and new images keep your content fresh (and get people exploring)
Visual elements, when combined, keep people interested and the eye moving
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Annual Reports
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Visual ARsWarby Parker's 2012 AR was retweeted 2000 times and they had three days of their highest sales ever
Not just your financial reporting
Opportunity to showcase your people, stories, successes and milestones
Create a value-add approach i.e. data pullout
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Infographics
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Information graphics
Turn complex data and process into interesting visuals
Higher search engine rankings and click throughs
Use as a selling or advocacy tool
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Newsletters
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Photos still matter
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Worth a thousand words
Images can make or break a story
Working with media = photos are a must
Headshots, products, concepts, properties
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Let's get social
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Working with media and visuals
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Your role as a PR pro
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PR is central to the design process
Message and concept
Project management
Client expectations
Content creation
Distribution and maximising reach
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Some tips
Work with a range of graphic designers, photographers, web devs
Make sure your client understands timeframes, costs and outcomes
Allow time for sign offs, edits, printing and distribution
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Useful extra reading
Warby Parker Annual Report 2013: http://blog.columnfivemedia.com/12-visual-content-lessons-from-warby-parkers-annual-report/
10 visual annual reports: https://zapier.com/blog/online-annual-reports/