Visual communication tutorial 1
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Transcript of Visual communication tutorial 1
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VVisual Communication
CDG 204School of graphic design 2014
Lecturer: Miss. Hafiza Wahida Abd Kadir
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16contents
Scared of seeing Story
telling
work
strategy
messages
influences
creativity
Typographytext
images
design
paper
colour
profiles
sound
interplay
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SCARED OF SEEING
Based on how we feels by emotions; Sadness, emptiness, scared to be alone, cause of
death, happiness and more.
some scared of seeing it can be from; Personal experience, friends experience, story by
mouth to mouth. How it effects based on ‘mind over body’ for each
person who takes it.
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Picture 1: visual scared of seeing
Does this kind of visual affects our heart feeling?ORDoes this kind of visual makes us think about our health?
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Picture 2: visual scared of seeing
Put our self in her shoes;How do we feel?
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?ICE BREAKING;Can we think or imagine some of NEW ADS by using SCARED OF SEEING CONCEPT?
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STORYTELLING
Dramaturgy; The art of telling story ;
The audience have to follow the story right to the end. 2 levels dramaturgy;
What happens usually it comes to word..to be continue - tv series Series of teaser – advertising campaign
How it happens The process of.
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Picture 3: visual storytelling; how it happens.
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Cont…
3 TECHNIQUES: The dramatic;
Involving the persecutor, the victim and the rescuer ; Often seen in plays, films, journalism and advertising.
The non-dramatic; Based on a more open and gentler dialogue with the audience.
The interactive; Kind of middle ground between the two techniques. A website gives the visitor complete freedom, but of course only
within the limitations of interactivity.
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Picture 4: visual storytelling;dramatic techniques.
ICE BREAKING;Can we put some HEADLINE to this visual?ANDWhose or which ORGANIZATION involved in this visual? IFWe make this visual into an ADS.
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Picture 5: visual storytelling;dramatic techniques.
ICE BREAKING;Can we put some HEADLINE to this visual?ANDWhose or which ORGANIZATION involved in this visual? IFWe make this visual into an ADS.
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Picture 6: visual storytelling; non-dramatic techniques.
ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.
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Picture 7: visual storytelling; non-dramatic techniques.
ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.
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Picture 8: visual storytelling; non-dramatic techniques.ICE BREAKING;A debate in the media can ensure community and authorities take responsibility.
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WE’LL TAKE THIS PLACE NEXT
ICE BREAKING;By using the text above;CAN WE IMAGINE WHAT KIND OF VISUAL SUITABLE TO SUPPORT THE TEXT.
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WORK
MESSENGERS The messenger;
A subeditor, designer, art director, filmmaker, web designer HELPS the sender or client to reach the receiver.
They works on a newspaper, TV channel, an advertising agency, design company or at a web agency.
SUPPLIERS Photographers, cameraman and illustrators provide newspapers, TV
channels and advertising agencies with editorial and commercial material.
CLIENTS Often work on a newspaper or for a TV channel or in company’s
marketing, advertising or PR department.
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Picture 9: visual work
ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?
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Picture 10: visual work
ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?
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Picture 11: visual work
ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?
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Picture 12: visual work
ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?
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Picture 13: visual work
ICE BREAKING;Embark a few QUESTION in our mind:• BRAND of this ads?• TECHNIQUE of this ads?
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CONCLUSION
...A GREAT IMAGINATION comes from a GREAT MINDS…”
… get INSPIRED from what you SEEING…”
…LESS is MORE in our LIFE…”
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OUTCOME 1 (10%)
1. By using 3 topics;• SCARED OF SEEING• STORY TELLING• WORK
i. Find any issues(pollutions, abuse, creativity, etc)and visualize it. (COMPUTERIZE)
ii. Size: A3(it can be portrait or landscape).
DATE LINE OF WORK WILL BE ON:20 of FEBRUARY 2014 (THURSDAY – 9.00 AM)