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PRESENTATION

ONDESIGNING VISUAL

COMMUNICATION

Presented by:

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What is VISUAL

COMMUNICATION ? Communication throughvisual aid

 Sharing of ideas & info. thatcan be read as well as lookedupon

 Relies on vision either whollyor partly

 It also explores the idea to a

great extent

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 Gestures & body

language

 yes as the primary

sense

 !ctual presentation ofinformation

 Sometimes re"uiresanalytical skills

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Ia!e Ana"ysis #ersonal perspective

 $istorical perspective

 %echnical perspective

 thical perspective

 Cultural perspective

 Critical perspective

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Vis#a" aids ften used to understandaudiences the topic beingpresented

 It plays imp. role in presentinginformation e'ectively

 Sometimes creates distraction

 #lanning is imp.

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Ty$es %& Vis#a" Aid b(ects

)odels

 Graphs

 )aps

 %ables

 *rawings &

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b(ectGraph

)odel

)aps %ables*rawing

s

 %+#S

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Vis#a" aids edia

 Cha"'b%ard %r (hiteb%ard 

Chalkboards and whiteboards are very useful visual aids,particularly when more advanced types of media areunavailable

 P%ster b%ard 

! poster is a very simple and easy visual aid. #osters candisplay charts, graphs, pictures, or illustrations

 )and%#ts 

$andouts can also display charts, graphs, pictures, orillustrations. !n important aspect of the use of a handout is

that a person can keep a handout with them long after thepresentation is over.

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Vide% e*+er$ts 

! video can be a great visual aid and attention grabber,however, a video is not a replacement for an actual speech. %here are several potential drawbacks to playing a videoduring a speech or lecture.

Pr%,e+ti%n e-#i$ent  %here are several types of pro(ectors. %hese include slidepro(ectors, #ower#oint presentations, overhead pro(ectors, andcomputer pro(ectors. Slide pro(ectors are the oldest form ofpro(ector, and are no longer used.

C%$#ter.assisted $resentati%ns 

#ower#oint presentations can be an extremely useful visualaid, especially for longer presentations. -or ve to ten minutepresentations, it is probably not worth the time or e'ort to put

together a #ower#oint.

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P%(er O& Vis#a"

C%#ni+ati%n

 Combining visuals with text

improves comm.& learning by /01

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 #eople remember 231 of what they hear,431 of what they read but /31 of what they

see

 /01 of human learning occurs visually

Wh t ' b "

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What a'es syb%"se/e+ti0e +%#ni+ati%n

t%%"s? Symbols communicate information faster thanwords.

 Symbols communicate a lot of informationwithout taking a lot of space.

 Symbols can be used in fun ways, making

them memorable.

 Symbols have logical meaning, they serves tovisually dene a concept.

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 %$!56 +7

$!8 ! 5IC *!+