Visual and Aural Rhetoric

Jocelyn BallastMike Malloy

Morgan Valko

Aural

• The use of sound stimulus in order to emphasize an argument– Music– Sound effects– Speeches

Visual

• The use of strategic visual media to enhance an argument– Pictures– Colors– Fonts

CRAP!

• Contrast• Repetition• Alignment• Proximity

A little bit of history

• Illuminated Manuscript• Papyrus• Printing Press• Computer graphics• Internet

Media

• Websites– Flash players– Graphs– Advertisements

Media

• Commercials– Taglines– Symbols– Jingles

Media

• Political campaigns– “…candidates are able to present

rhetorical claims via visual images that are not substantiated by fact or sound/narrative. Such meanings can be conveyed at abstract visual levels and consumers will receive the meanings as intended to varying degrees but there is minimal accountability required because claims are not explicitly defined in verbal terms” (Jim Schnell).

Media

• Political campaigns

Propaganda

• Nazi• WWII Dr. Seuss• Church • Newspapers• Radio

Music as Aural Rhetoric

• Wagner• Politicized music• Dvorak • Prokofiev

The Internet!

• Importance back on images

• Sound less used– still present

Applied Rhetoric• Teaching various subjects

– Mathematics– Writing– Music

Applied Rhetoric

• Learning– Visual more effective

• “Most of us receive our deepest impressions through the eyes.”

• “Seeing is believing”

Culture Jamming

• a form of political and social activism which, by means of fake adverts, hoax news stories, pastiches of company logos and product labels, computer hacking, etc, draws attention to the power of the media, governments, and large corporations to control and distort the information that they give to the public in order to promote consumerism, militarism, etc.

Culture Jamming?

Thank You!