7/17/2019 Visual Analysis Essay

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Visual Analysis Essay

The first step in writing this essay is to pick a visual text. Make sure that you choose atext that attempts to influence readers in significant ways (whether by appealing to logic,emotions/values and/or credibility). This essay will be form !" pages, typed and

double!spaced with #$ margins.

%ou might choose to focus on any one of the following types of visual texts for thisassignment& 

•   'dvertisement

•  hotograph

•   'rchitecture

•  onsumer product/product packaging

•  *ork of art

•  olitical cartoon

•  +illboard

•  tc.

-nce you have selected an image to focus on for your visual analysis essay, considerthe following general uestions as you begin the process of analying it&

#. *hat is your general impression of the design and presentation of the image(including any written text that may be part of the image)0

. *hat are the important design elements0". *hat is the relationship between image and written text01. 2n what ways does the design appeal to your logic/reason/emotion03. 4oes the credibility of a company or an individual play a role in this image0

5. 4oes the image assume people have prior knowledge about what it represents06. 7ow would you describe the message/impact of the text08. 4o you feel like the image achieves its intended impact0

 's you begin writing the first draft of your visual analysis, please use the followingoutline to help you get started&

• +riefly describe the image you are analying

o 4escribe the medium 9 genre

o *ho produced it0 *hen/where did it first appear0

• Make a claim about the image

•  'nalye the image:s context (the bigger picture/history/events surrounding the

image)•  'nalye the text of the image (the different parts of the image, including any

written text)

• +uild a strong conclusion

Refer to the Rhetorical Writing from “Writing for College and Beyond” by Lester FaigleyPDF for additional notes about writing a visual analysis essay We will discuss this

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7/17/2019 Visual Analysis Essay

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document in class during Wee! "# $lease ma!e sure that you%ve read it before youcome to class &han!s' 

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