VISTA Conference

Monday 11th May 2009

Overview

• Introduction to Securing Jobs for Your Future

• Where we are now

• Policy Requirements

• Productivity Places Program

• VET FEE-HELP

• Communications

• An increase in the number of Victorians undertaking training in the right skill areas, and at the levels needed

• A system that engages more effectively and is easier to understand

• Responsiveness to changing needs

• Creating a culture of lifelong skills development.

Objectives

Overall Implementation Program

Skills for Growth

Expanded Role of ITABS

Skills Pledge

Apprenticeships – Retention Completion bonus

ACFE preaccredited Training

Enhancement of State Register

Qualifications Navigator

Reaching the Market – Communications Strategy

World Class TAFE facilities

TAFE Broadband

TAFE Workforce

ACFE Stronger Providers

Training System Development and Implementation Support

Contestable Funding

Performance Agreements

signed

Where we are

Securing Jobs for Your Future

Aug 08 Sept - Oct Nov – Dec Jan Feb Mar

Exec Memo’s

VET Fee Help

19 Jan Fee Maintenance

11 Feb VET Statistical Requirements

11 Feb Business Requirements (draft)

TAFE user sessions

13 Nov Fees and Fee Maintenance

24 Nov Data Statistics User forum

25 Nov Eligibility and exemptions

2/15 Dec Funding and Payment

Performance Agreements

issued

TAFE Dialogue Sessions

TAFE Preview sessions

17 & 19 Feb

Para 3.3 For participants enrolled and undertaking “Skills Deepening” training between 1 July and 31 December 2009, funding will be provided retrospectively based on delivery reported through the Student Statistical Collection

CEO Briefing6 Mar

TAFE Briefing sessions

10 – 20 Mar

Workshops:

Systems Functional Analysis

Finance demand-driven funding

Overall impact

Grey: significant change to operational practices

Purple: moderate change to operational practices

Blue: minimal change to operational practices

Green: low impact – business as usual

Overall impact

Grey: significant change to operational practices

Purple: moderate change to operational practices

Blue: minimal change to operational practices

Green: low impact – business as usual

Front-line staff – training and

communication

Systems enhancements

– fee changes

- data returns

VET FEE-HELP implementation approach and assistance

Demand-driven

funding new

arrangements

Policy Requirements

• Training Guarantee Eligibility Criteria in 2009-2010

• Training Guarantee - Exemptions from Eligibility Criteria – Guidelines will be endorsed by VSC in early April

• Fees and Charges Ministerial Direction

Exec Memos

19 Jan Fee Maintenance

11 Feb VET Statistical RequirementsExec Memos

Approved Fee Ministerial Directions

Eligibility rules for Government Subsidised Place

Exemptions from eligibility requirements

Student Eligibility at 1 July 2009 for subsidised places in Diplomas and Advanced Diplomas

Student Eligibility at 1 July 2009 for subsidised places for all qualifications in the Skills for Growth program

Student Eligibility at 1 January 2011 for subsidised places for all qualifications

Skills Victoria web-site

ACE Implementation

GuidePrivate RTO Implementation

Guide

Implementation Support

Implementation Framework

Business Requirements

TAFE Implementation

Guide

Ongoing Communication

Skills Victoria websites (Public & Corporate)

Q & AsPublication Materials

Presentation

Provider Briefing Session

Government Funded Training

• To assist organisations to be ready for July 2009 operations

• Guidance on How to introduce the business rules into the organisation

– Business Process – Policies and Procedures – Work Practices/People – Data Collection and Reporting – Communications

• Ability to customise (Word download)

• Self-assessment checklist in readiness for 1 July 2009

Implementation Guide – How to

Productivity Places Program

• As part of its Skilling Australia for the future initiative, the Commonwealth government announced funding for 435,000 training places over 5 years, in early 2008.

• The program is targeted at assisting job seekers to acquire skills and gain lasting employment and assisting existing workers to update or upgrade their skills.

• Initial 20,000 places are made available to job seekers from 1 April 2008. RTO’s register with the Commonwealth through their online system and are allocated places for delivery in certain industries and at certain qualification levels.

• Over subsequent months as the economic situation deteriorates, the number of places to be funded grows to 711,000 over 5 years, about half of which are for job seekers.

Productivity Places Program

• In light of these reforms to the Victorian training system, the Victorian Government has reached an agreement with the Commonwealth Government that, rather than run a separate Productivity Places Program in Victoria, this funding will be incorporated into existing arrangements

• Victoria has agreed to deliver at least 138,000 places over 4 years.

VET FEE-HELP

• Commonwealth Government scheme

• Provides eligible students with a loan for tuition costs

• In Victoria VET FEE-HELP has been extended to government subsidised diploma and advanced diploma students

• Misunderstanding that it means students will be paying similar fees as HECs – i.e. $10,000+

• Amendments to Higher Education Support Act 2003 to:

– Enable Victorian expansion

– Amend disallowance provisions

• Will be debated when Australian Parliament resumes in May

VET FEE-HELP

Summary of Consumer Campaign 2009 -2012

Objective Increase active participation in the VET training system

By Engaging individuals and businesses in a conversation about skills training

A training system that is responsive and flexible to the changing business environment, that provides a clear career path with guaranteed entitlement to quality training, that offers value for money

Ignited by

Supported with Compelling information about VET training

Provided with A multiplicity of communication touch points

With the outcome of Increased enrolments to reach the target of 172,000

Skills Victoria’s marketing challenge overall is to build demand and the way this will be achieved is by changing perceptions of the VET system to influence consumers and businesses to take up training.

Awareness Preference Intention Enrolment Commencement

Marketing objective: increase demand for training

The focal point for marketing activity along the attrition curve may vary according to the target audience.

Purchase Cycle

Represents the 172,000 extra places

Present VET

Uptake

Results to date Phase 1 Launch, TV, radio

Launched in late 2008, Securing Jobs for Your Future was designed to inform the broader community of the reforms to Vocational Education and Training

• Traffic to www.skills.vic.gov.au nearly doubled with strong SMS results

• Visitor numbers spiked at 2100 per day, an increase of around 90%.

Phase 1.2 TV, radioLaunched on 20 January 2009 and designed to build awareness further by building a stronger link to jobs promoting the advantages of the reform. Phase 1.2 includes television and radio advertising and runs until the end of March 2009.

Interim Results are strong:

Average daily visitor numbers to website were 1100 visitors per day. After campaign began this number spiked at 2400, an increase of over 100%.

Research (March 2009) highlights: • spontaneous awareness of the television

advertisements is 20% (16-29 years) and 23% for (31-35 years); prompted recall is 66% - high results

• Key take outs are ‘You don’t need to go to university to get an education’ and ‘there is a new TAFE and training system

Phase 1.3 TV and radio with other supportswill build demand for the new system by continuing the conversation around training - highlighting and strengthening the link between VET training and employment opportunities. We want workers and businesses to embrace training through the VET system.

Phase 1.3 will achieve the following:

• Build demand for VET training at a time when consumer confidence is low and people and businesses are uncertain of their future

• Increase the number of businesses purchasing VET training courses for their employees

• Demonstrate the importance of the reforms to the future of Victoria.

• Continue to counter any misinformation distributed by opponents of the reforms