Visitor Analytics for the Physical World

THE PROBLEMOnline World Physical World

Rich Visitor Activity Data +

Extensive Set of Tools =

Optimized Outcome

INCREASE ?ABC ANALYTICS ?

X CONVERSIONS ??????

THE SOLUTIONMeasuring the Customer Journey Analysis and Optimization

INPUT

V-Count Devices Wi-Fi Weather Staff Campaigns POS

Devices

1 - Street Counting

4 - In Mall Heatmap Analytics

3 - MAG (Mood, Age, Gender) Analysis

2 - People Counting

Automated Reporting

Real-time Alerts

Mobile App. / API

OUTPUT

Analytics Recommendations

OUR SOLUTIONS

Stores Airports Supermarkets Shopping Casinos Events Theme Museums Restaurants Gyms Libraries Transportation SmartMalls Parks Buildings

People Counting

Queue Management

Staff Exclusion

MAG (Mood, Age, Gender)

Analysis

Business Intelligence

Platform

MultiCamera Heatmap

We help our customers drive their business growth through visitor analytics with people counting, multicamera heatmap, MAG (mood,age, gender) analysis, queue management technologies.

Q

WE ARE…A global 360-degree visitor analytics suite for physical locations with products installed in more than

100 countries and 25,000 points for our 550+ customers including Samsonite, Samsung, Marks & Spencer, Swatch and Swarovski.

We have a dynamic team of 60+ in our Miami, Istanbul, Dubai and London offices.

550+ Happy Customers

25,000+ Products Installed

100+ Countries

4 Offices

60+ Team

$3.5M Funding to date

Beam Counters were the first technology i n t roduced fo r peop le counting. Although they are easy to install, they fall far behind in accuracy due to horizontal deployment that result in counting several people as one when the beam is broken. No bi- directional counting and susceptible to different illuminance levels.

Thermal Counters a r e t h e s e c o n d generation of people counting. Accuracy was around 85%. Problems occur when the weather temperature is higher than 36 degrees Celsius. No concrete method to prove accuracy.

2D Counters are single sensor devices that can provide up to 85-90% accuracy in stable environments using video processing technology. Highly affected by lighting condi t ions and d i rect sunlight.

3D Computer Vision Cameras

have the highest accuracy among all systems that are used for single function: people counting. Accuracy levels up to 95%

3D Computer vision + WiFi + Bluetooth (All-In-One):

With the rise of other technologies that can serve as alternatives to people counting and the others that has a complementary nature, the go-to system that will be used in the years to come has become all-in- one people counters. All in one people counters reaches an accuracy level of 98%, provides W i-F i t rack ing and u t i l i zes Bluetooth Low Energy features.

EVOLUTION OF TECHNOLOGY

Beam Sensors

Thermal Cameras 2D Counters 3D People

Counters All in One

• Stereo vision technology • High accuracy people counting • Draw-in rate • Avrg. dwell time • Data auto-synchronization

V-Count 3D Alpha+

Installation Installed inside or at the entrance facing the street, with an angle.

1 STREET COUNTING

STREET COUNTING1

Window DisplaysMeasure the effectiveness of window displays and take immediate action to improve visuals, marketing campaigns to attract more customers

Leasing/Rent OptimizationMeasure the traffic passing by vs coming into your location, benchmark the rent for all your tenants, identify anchor stores & popular entrances and negotiate better deals

Effective Marketing CampaignsDetermine how successful your marketing campaigns and events are

• +98% industry leading accuracy • Stereo vision technology • Bi-directional counting • Group counting • Wi-Fi and Bluetooth technology • Push notification capabilities • Data auto-synchronization • Adult/Child differentiation

V-Count 3D Alpha+

Installation 3D Alpha+ is installed at the entrance of the store with a top-down view that counts everyone walking in & out of the store

PEOPLE COUNTING2

PEOPLE COUNTING2

Real-Time ActionCount the number of people entering and exiting your mall, take real-time actions to cater your visitors needs

Staff AllocationOptimize staff operations according to your peak days and hours, equal to the number of visitors and their needs

Real-Time OccupancyKeep your customers safe by monitoring capacity and the number of people in a certain area

V-Count MAG

• Camera based • Male vs. Female visitors • Visitor age groups • Emotional Analysis

Installation Installed facing the entrance like a CCTV monitoring peoples faces (no personally identifiable data collected)

MAG (MOOD/AGE/GENDER) ANALYSIS3

3

Real-Time MarketingChange digital signage in real-time according to the moods, ages and genders of your visitors to boost conversions

Services OptimizationOptimize the design of your recreational areas according to the dempgraphics of your visitors

Marketing EffectivenessCreate events and marketing campaigns according to your visitors gender and age groups and increase business results

MAG (MOOD/AGE/GENDER) ANALYSIS

• Fisheye lens • Designed to generate occupancy analysis • Identifies the most attractive areas in your store • Data auto-synchronization

V-Count Heatmap

Installation Installed on the ceiling inside the store and captures people’s movement to generate a heatmap analysis

MULTICAMERA HEATMAP ANALYSIS4

4

Compare the time spent in specific zones and compare the effectiveness of your actions

Hot Zones

Rearrange your marketing collateral according to the popularity of zones

Dwell Time

Determine the popular zones in specific areas and/or thorugh out your mall and optimize services for better results

Marketing Effectiveness

MULTICAMERA HEATMAP ANALYSIS

OUR SOFTWARE SOLUTION: 360-DEGREE VISITOR ANALYTICS SUITE

• Cloud Based • High integration functionality • Supports other vendors’ hardware • Hosted on Amazon Web Services or Microsoft

Azure Platform • Includes all retail metrics • Online health check • Can integrate w/ online store data and compare

online vs offline data side by side • Specialized interfaces for retail & shopping mall • Fully customizable • Auto email reports in pdf, excel and API formats • Available in app for iOS & Android • Available in 12 languages

Hardware Agnostic Platform

BIP FEATURES – ONLINE HEALTH CHECKThe online health check system keeps track of all your devices and make sure that they are online at all times. If a device stops working for any reason you can see it on the Business Intelligence Platform.

BIP FEATURES

VISITOR COUNTING VISITOR COUNTINGENTRANCE COUNTING/

COMPARISON

See your traffic trends day by day and figure out the weather impact on your visitors’ preferences

Count everyone switching between different areas/floors, see the number of people using each entrance and compare their popularity by hour. • Crowd distribution across the floor/

security • Rent optimization for the more and less

busy areas • Visitors coming with a car (park fee and

schedule optimization)

Count everyone coming to your mall (installing 3D Alpha+ at every entrance e.g. main entrance, car park etc) and see your pe r fo rmance fo r today and benchmark it with the previous periods to find out areas of improvement

BIP FEATURESFLOOR COUNTING/

COMPARISON

Identify your anchor stores (or all the tenants), learn their visitor numbers to see which stores attract the big chunk of mall traffic • Find out the stores with poorest/

highest performance • Rent/partnership optimization • More promotion of those stores to

increase mall traffic

Register your marketing campaigns (e.g. Mothers’ Day) and see the effectiveness on your visitor traffic • Analyze each promotion/market ing

campaign/event to find out whether it was a success

• Use the histor ical data for future organizations

• Develop new ideas and test their effectiveness by looking at the numbers

See the number of people visiting each floor and make comparison to find out the most attractive areas in your mall • Rent optimization for new tenants&current

ones for lease renewal agreement • Open more popular shops/cafes on the

floors with less people traffic • Find out the main motivations for visitors

coming to the mall (last floor-food court always more people, electronics floor always the less busy etc)

FLOOR COUNTING/COMPARISON

MARKETING EFFECTIVENESS

MALL REFERENCES

İçerenköyBursa

OUR REFERENCES

BEST PRACTICEBora Yücel - Head of Retail Marketing V-Count is a trusted partner. We have been using V-Count’s people counting and retail analytics technology since 2016 in our 70+ stores. We have been continually improving our customer services and profitability in Turkey with the support of the reports provided by their system.

Beyhan Figen - CEO Sephora TR V-count is a reliable partner for sephora turkey. They have demonstrated significant agility and flexibility during our store renovations which impacted half of our network and scheduled within a very limited time table. We believe that the business intelligence provided with their solutions provide us a reliable visibility for our business cycles. Their solid and solution oriented customer services ensure that we are well understood with our needs & requests, furthermore, secure our long-term relationship with them as a Partner.

Bart Carbonnelle - IT Support Supervisor We have recently started working with V-Count for many of our stores across Europe. The installation process was smooth, painless and easy to manage across a wide network like ours. Their support team was quick to respond during the installation period and I strongly believe V-Count solutions will help us increase our business results in a short time frame.

Muhammed Özhan - Business & Solution Development Director After working with V-Count over 3 continuous years in 1000+ stores, they have proven to be a trusted partner, providing us with reliable retail analytics to improve our store operations and performance. We recommend their services and expertise.

BEST PRACTICE

Erhan Akdoğan - Retail Development Director We have been working with V-Count for the past 2 and a half years, and we consider them as the foundation block of our business. V-Count’s solutions provide the basis for all our distributor investment processes as well as retail development plans. V-Count has also helped us increase our store traffic, efficiency and profits. We are assured that our investment with V-Count is on point, as we have also seen that our average basket size has increased throughout these years.

Ufuk Alpoğlu - IT Supervisor Visitor traffic data is highly critical. V-Count has an agile approach and provided us the flexibility we needed during the deployment of the system. Now it works with 95% accuracy on all our locations and the data is transferred into our ERP system via V-Count web services. We include traffic data in all our reports and employ visitor analytics data for entire sales decisions. We are pleased with the service V-Count provides and seldom experience problems which gets fixed really quickly.

Irem Yurttepe - Retail Development Manager V-Count is an esteemed business partner thanks to their excellent solutions which allow us to obtain reliable traffic data and valuable customer insight. It is important for us to make critical decisions and test their efficacy when planning the activities that we need to perform on a daily basis. Based on the key metrics provided by V-Count, we are able to optimize our staff scheduling and increase the effectiveness of our window displays and in-store campaigns. V-Count is our partner of choice in retail sector due to their customer and result oriented approach.

INSTALLATION & SUPPORT

PLUG & PLAY

ONLINE HEALTH CHECK

24/7 SUPPORT

LOCAL INSTALLERS AND SERVICE WORLD WIDE

THANK YOU

v-count.com

linkedin.com/company/v-count

twitter.com/socialvcount

facebook.com/VCountsocial