Visit Grand Rapids Marketing Presentation
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Transcript of Visit Grand Rapids Marketing Presentation
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The American Purchasing Process
AwarenessSocial Discovery
Consideration of PurchaseExperience
Shared Experience
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Awareness – SEO / Google LocalSocial Discovery – Social Media
Consideration of Purchase – Blogging & InboundExperience – Inbound & Analytics
Shared Experience – Social Media & Google Reviews
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So what
is
SEO?
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“SEO” is Search Engine Optimization
This is a function that allows an individual to optimize his or her web page so as to get the highest rankings in search engines.”
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“SEO” is an investment, it’s something that you don’t have to pay for each time a person views or clicks on your ad!
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SEO should be a magnet bringing traffic to your site
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It’s all about being where your customers are, trust me they are online!
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75% of people don’t go beyond the first page in Google!
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Google says that 16% of daily searches they haven’t EVER seen before!
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Check out the super cool results I found!
Found through a blogGoogle authorship enabledPromoted a book through the blogSocial links were enabledYep, I’m a follower and will make these!
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Link Building… Where do I start?
• Connect with local businesses• Create a valuable resource• Infographic• Slideshows• Joint press releases• Social sharing
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Domain Authority Checkerwww.moonsy.com/domain_authority/
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PR Web articles are for notable events within your company or your area.
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The example below shows that there was a 400% increase in traffic in the first month!
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• Mobile web browsing is projected to take over desktop Internet usage by 2015…or sooner.
• 90% of people use multiple screens to access the web.
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• 90% of smartphone searches result in a purchase or a visit to a business.
• 61% of visitors will return to Google to find a site that IS easily readable.
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Who is your target market? Who is your dream customer?
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Creating targeted personas take time but, the results are powerful!
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True SEO isn’t the icing on the cake it’s the ingredient that makes growth happen = Yeast
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So what
is
Google Analytics?
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4 Types of Goals
1. Destination2. Duration3. Page/Screens Per Visit4. Events – Completing a form
submission!
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Setting up a Google Analytic Account
• Create an Analytic account• Set up your dashboard• Install Analytic tracking code• Schedule traffic reports
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It’s time to start
The Journey =
BLOGGING
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Blogging Fuels your SEO & Social Media strategies!
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You don’t have to be a professional to blog!
Blogging builds confidence within your audience.
Your company is provided with a voice through blogging
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60% of businesses who blog acquire more
customers.
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Blogging should be:
• Relevant• Answer questions• Provide a solution
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Blog Topic Ideas:
• Listen to your customers questions• Use your elevator pitch• This vs. That• Reasons to consider• Use facts and numbers in blogs
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How do I start blogging?
• Yourdomainname.com – Strongest SEO value!• Wordpress.com – Free• Blogger – Free• Tumblr - Free
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Social Media = Join the Chatter!
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It’s the personal marketing voice you need to listen too!
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Facebook:
Post 4 times a weekBe VERY visual!
• Gallery’s are great• Images with blogs• Posts with images
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Facebook:
Engagement:
Post questionsContestsGiveawaysCreate Interaction
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Facebook Pay to Play:
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Google +:
• Google+ Launched in 2011• 300 million users• Second LARGEST social channel next to Facebook
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Google +:
Google+ improves Google’s search intelligence. Google+ provides information on users search and trends of users through social media.
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Google +:
Posting tips!
• Use #hashtags• Images• Links
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Visual Social Media:
Once you have Facebook and Google+ down, the next step is to use visual social media!
• Instagram• Pinterest• You Tube
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Visual Social Media:
Video is HUGE
Video can increase conversions by 20-
60%!
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43% of all searches on Google carry
local content!
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How Optimized
Is your
Google LocalListing?
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We are able to see:
• Area businesses• Images• Reviews• Location• Maps• Website interaction
Google projects coming soon – Reservations!
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B
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Claiming Your Google Listing
• Are you listed• Have you claimed the listing?• Do you have ownership access?• Is your information properly listed:• Location• Hours• Services• Are your images current?• Do you have reviews?
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So what
is
Inbound???
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Inbound marketing is about drawing customers to your business, not interrupting their lives with noise they aren’t interested in.
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Inbound strategy focuses on value, providing quality information based off of the users interests.
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So what is Inbound?
• Providing resources• Targeted E-mails• Follow-up messages• Social engagement• User tracking
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Planning the perfect fishing trip:
• What type of bait to use• Should you hire a guide• Type of boat / equipment• Things to pack• Weather to consider• Best times to fish• Types of fish to fish for
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80% of people ignore Google
sponsored ads / PPC.
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Start creating resources that will live forever!
Resources also continue to create leads 5 years after you created them.
Resources never die, they just need freshened up.
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According to Search Engine Journal, inbound leads cost 60% less then outbound leads!
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Inbound marketing is about creating a remarkable experience for current and prospective customers, resulting in a happier more educated customer!
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Be human like Netflix came into your home.
How can you be a breathing entity within
the home.
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Don’t get caught up in doing it perfect… Start someplace,
it’s your voice.
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Don’t get caught up in doing it perfect… Start someplace,
it’s your voice.
Get Going, it’s your year to thrive!