James Berresford, Visit England CEO at the Landscapes for Life Conference 2013
Visit England Social Wizard
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Transcript of Visit England Social Wizard
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Social Wizard
Improving reach &
engaging with your consumers
Constandina MiliosOnline Marketing ManagerVisit England
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Agenda
• What is the Social Wizard?
• How does it work?
• Benefits of using the wizard
• Getting started
• Final thoughts
• Q&A
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But first some stats…
• Susan Boyle had over a 100m hits on You Tube, more than 5 times those who watched Obama's inauguration
• UK internet users:March 09
• social networks: 9.8% • online retail: 8.6%
March 08• social networks: 8.2%• online retail: 9.7% Source:Hitwise
• There are over 225m on Facebook, 125m on MySpace, 40m on Linked/In, 5m on Twitter and over 112m blogs
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What is the Social Wizard?
One stop shop to spreading the word
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How does it work?
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How does it work?
•Venues will go to the site and walk through a series of steps
•Each step facilitates them to set up a social media profile in a specific network
•Each page includes best practice tips and explains the advantages of what they are doing and how best to maintain their online presence
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How does it work?
•In step, users are invited to upload some content – pictures, information, video etc
•Each piece of content is grouped by common ‘tags’ and feeds into enjoyengland.com (this can be grouped regionally)
•Enjoyengland.com visitors will be able to see a rich tapestry of content that the venues have uploaded
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Promoted on enjoyEngland.com
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Benefits for business tourism
• Increases reach
• Deepens customer engagement
• Improves search ranking
• Listen to customers
• Free marketing opportunity
• Easy step by step guide
Principles of online buzz
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Benefits for business tourism
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Benefits for the consumer
• Increases the amount of places they can find information about England
• Makes places feel more real
• More likely to trust a place
• More people are now looking at images and videos as part of their research
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Getting started
1. Start uploading your content:
www.EEWizard.co.uk
2. Use the tag enjoyEngland
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Final thoughts
• Increases reach
• Improves customer engagement
• Content quality
• Free and easy to use
• Start uploading www.eeWizard.co.uk
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