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Name Milan RaoCompany GE Healthcare South Asia; Wipro GE HealthcarePosition President & CEO; Managing DirectorHQ Bangalore, IndiaEmployees 4,000+

EXECUTIVE INTERVIEW

Vision into realityWipro GE Healthcare’s overarching vision is to work towards a healthier India and, ultimately, a healthier world.

IMAGES WIPRO GE HEALTHCARE

Access, affordability, and quality are the three major challenges when it comes to the healthcare sector in India. Milan Rao — the President and CEO of GE Healthcare South Asia, and Managing Director of Wipro GE Healthcare — goes one step further to say that only by focusing on these key areas can a company achieve

great success in the market.

“It comes down to a few things. Do you have the capability to develop products  in India that are suitable for the market, and also for exports? Can you create high-quality products in India that are affordable? This is something we have been doing for the last five years. In fact, we have started to  implement a long-term vision to create 100 new products for India and overseas by 2020.”

The latest example of that is Wipro GE Healthcare’s Revolution ACTs, the first CT scanner to be designed in the country, with an aim to make the technology more affordable and accessible to the general public. “The high quality, but more affordable CT is capable of taking care of more than 90 per cent of all the requirements needed in tier two, three, and four locations across India,” Milan explains. “We are also seeking a lot of customer interest and sales in the metropolitan and tier one towns as well. It’s around 40 per cent lower in cost

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EXECUTIVE INTERVIEWEXECUTIVE INTERVIEW

than a traditional CT and I think that’s a very important factor in that we are addressing the issues of quality, as well as of availability and affordability.”

Another invention that is catering to the challenges of access, affordability, and quality is Wipro GE Healthcare’s Lullaby Warmers. “We had traditionally been importing and selling baby incubators in India but we realised that our competition in the rural areas

wasn’t actually the other baby warmers on the market, but a 200-watt lightbulb. So we had to think about how we could create a product that was more affordable than what we were already selling. We came up with the Lullaby Warmer Prime, which is 80-90 per cent cheaper than the high-end incubator that we were importing, and can care for babies that are jaundiced or born in the winter with inadequate access to heating.”

The next step, Milan shares, was to determine how the business could get these products to the people who needed them most. It founded GenWorks, an organisation with the mandate to go to the tier two, three, and four locations across India to market the products that GE Healthcare was developing. “By creating an organisation that is focused on access and availability, and by developing

products that are of high quality but still affordable, we have become very successful in this country,” he says.

When Milan took on the leadership role with Wipro GE Healthcare in April 2015, he had several things firmly on his radar. Firstly, he looked at how the business could best align itself to the government’s ‘Make in India’ campaign, to promote local manufacturing and aid economic development. “The concept behind this is that India has very vast potential, both as a market and as a supplier of goods and services which can be used

not just in India, but around the world,” Milan says. “I wanted to work out how we could tap into that and help create lots of jobs in the manufacturing sector. I believe there is a wonderful synergy between what the government is trying to do with ‘Make in India’, and what Wipro GE Healthcare is trying to do for India, and for the rest of the world.”

Secondly, Milan identified three care areas — oncology, cardiology, and maternal and infant — which would become the pillars of the company’s vision to ‘work for a healthier India and for a healthier world’, and he also continues to address issues of access, availability, and affordability.

“We need to continue ensuring that we develop and create solutions that make the market better,” Milan says. “That, in turn, will convert our vision into a reality.”

“I believe there is a wonderful synergy between what the government is trying to do with ‘Make in India’, and what Wipro GE Healthcare is trying to do for India, and the rest of the world.”- Milan Rao

“Qualification as a strategic supplier to GE (Healthcare) is a culmination of refinement in our processes related to sourcing, engineering, and production with complete transparency and assurance. More than being a customer, GE Healthcare has been the proverbial guide and partner.” - Mr Nikhil Kanodia, President & CTO, Precision Electronics Limited

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