Vision Critical’s Springboard Christmas Survey 2011As part of our festive contribution we asked a series of fun and festive questions to a nationally representative sample of people from our UK panel and the results are on the next few pages, enjoy!

The questions were asked 14th December, 2011, with a base just over 2000 people. If you’d like to know more about Vision Critical’s omnibus or online field services please contact will.cooper@visioncritical.com.

Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Favourite Christmas film of all time?

Home Alone

It’s a Wonderful

Life

Scrooge Miracle on 34th Street

National Lampoons Christmas vacation

Elf Gone with the Wind

I don’t have a favourite

Other 0%

5%

10%

15%

20%

25%

30%

35%

40%

13%12% 12%

9%

5%3% 3%

34%

10%

Other mentions include White Christmas, Muppets Christmas Movie, Love Actually and Wizard of OZ

3Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Favourite Christmas drink?

Champagne Mulled Wine

Whisky Irish Coffee Any cocktail – I love

them ALL!

Eggnog Gravy I don’t have a favourite

Other 0%

5%

10%

15%

20%

25%

30%

35%

40%

12%11%

9%8%

6%

3% 2%

34%

15%

Other mentions include Baileys, Wine, Brandy, Bucks Fizz & Beer

4Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Favourite Christmas song?

Silent Night Last Christmas (George Michael)

O Holy Night Jingle Bells Anything by Bing Crosby

I don’t have a favourite

Other 0%

5%

10%

15%

20%

25%

30%

35%

40%

17%

12%

6% 6%3%

35%

20%

Other mentions include All I want for Christmas, White Christmas and Fairytale of New York

5Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Favourite Christmas vacation destination?

Caribbean Home sweet home Lapland Mexico The Office Other 0%

5%

10%

15%

20%

25%

30%

35%

40%

33%

26%

13%

5%

1%

22%

Other mentions include Australia and America especially Florida

6Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Who should receive a lump of coal for Christmas?

Other mentions include David Cameron, various MPs & the banks

No one de-serves a

lump of coal!

Wayne Rooney

My neigh-bour

My ex My boss The traffic warden

Jodie Marsh My flatmate0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

44%

14%

7% 6% 6% 5% 4%2%

7Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Amount of chocolate eaten on Christmas day?

None at all A little.. A reasonable amount

A lot Too much for my own good…

0%

5%

10%

15%

20%

25%

30%

35%

7%

30% 31%

20%

13%

8Vision Critical’s Springboard UK Christmas Survey 2011, base 2001

Who gives the most OUTRAGEOUS gifts

Nobody really… we give normal

gifts

Me! Sister Son Mother Daughter

Brother Aunt Father Grandma

The dog Uncle Grandad0%

10%

20%

30%

40%

50%

60%

70%

62%

12%

4% 4% 3% 3% 3% 2% 2% 2% 1% 1% 1%

Vision Critical’s Springboard Christmas Survey 2011Well that’s it from us for 2011, we look forward to speaking with you in 2012, until then have a great Christmas and New Year.

If you’d like to know more about Vision Critical’s omnibus or online field services please contact will.cooper@visioncritical.com.