2016 Users ConferenceFairfax, VA. Nov 17th 2016.

WELCOME

VisibleThreadWords Matter

A story in 3 parts

What we do?

Vision for 2017

Progress during 2016

How did 2016 go?

Driving more Value

Some Self Reflection

What we do?

Some Self Reflection

Progress during 2016

Vision for 2017

VisibleThread has great products

And clear use cases for users

VisibleThread has great products

And clear use cases for users

1. Where do we play best?2. What is our value to you?

3. What motivates us?

Mainstream

assistance

Hard for humans Faceless

1. Where do we play best?

Simple tasks made easier for everyone

Things we can do, but badly

Things we could never do

Consumer applications Pro tools Enterprise back

office

Mainstream

assistance

Hard for humans Faceless

MS Word VisibleThread ECMs

We operate at the “hard for humans” scaleThings people *can* do, but that are slow, painful and error-inducing

This is our ‘sweet spot’

2. What is our value to you?

Handle multiple

documents

Measure readability

Reduce compliance fails

Reduce manual effort

Consistency (eg,

acronyms)Ease of setup

Brand messaging consistency

Efficiency QualityVs.

Efficiency Quality

Control

We move you from uncertainty to confidence & control

What motivates us?

3. Why we do what we do

So many late nightsSo many manual reviews

So many unnecessary mistakes

So many missed dealsSo much poor languageSo much that is hard to

read

So many late nightsSo many manual reviews

So many unnecessary mistakes

So many missed dealsSo much poor languageSo much that is hard to

read

It doesn’t need to be like that

It shouldn’t be like that

So many late nightsSo many manual reviews

So many unnecessary mistakes

So many missed dealsSo much poor languageSo much that is hard to

read

It doesn’t need to be like that

It shouldn’t be like that

Because smart people have better things to do

with their time

We’re for people who careHard-working professionals doing unglamorous

work.Power users of documents and websites.

People for whom words matter.

Fewer errors. Less time waste. More wins.

What we do?

Vision for 2017

How did 2016 go?

Progress during the Year

1.

Sales & Marketing

We grew to over 250 customers

High Growth Rate

77 New Customers YTD including

Nice Exposure too

Government Matters TV

Huff Post

Analysis of Trump and Clintons

Speeches

Published Studies

Clarity & Risk Reports

2.

Financials

Financial Strength in 20161. Revenue model 100% subscription based

2. New hires across:• Sales,

• Marketing,

• Partnering, &

• Engineering

3. Completed new financing round Q3

2.

Product Development in 2016

VisibleThread Docs 2.13Major Release: 9+ significant additions

Worked closely with customers

Doc Compare

Responsibility MatrixMove Document

Annotate Word Doc for ConceptsNew ExportsRedesigned UI screens

Decouple Dictionary Updates

Better Performance

Annotate Word Doc for Readability

VisibleThread Web3+ drops to the cloud in 2016 (v2.56, v2.55 & v2.54)

New summary views, new exports, cancel scan etc.

New API - EndpointsEnd points for:

- Doc Analysis

- Web Readability Analysis

What we do?

How did 2016 go?

Vision for 2017

Driving more Value

1.

Product Evolution

Going Wide and Deep

Easier to Digest

Current Offerings

Wider Consumption

VT DocsVT Web

(re-brand CG)

New Capability

Incr

ease

Val

ue

Single Function

VisibleThreadMarketing Suite

Content Lifecycle

NEW CAMPAIGN CONTENT

DECOMMISSIONED CONTENT

VisibleThread Docs

VisibleThread Web

(aka Clarity Grader)Pre-production

Quality Assurance

Analyze Offline & pre-production

Doc Quality

Post-production Quality

Assurance

Flag outdated and Risky Published Content

- Hard for Humans

- Control = Efficiency + Quality

- Where words matter

Summary

- High Growth- Financially

Strong- Strong New

Value with Product

- Increase Depth & Width

- Marketing Suite

What we do?

Progress during 2016

Vision for 2017

- Hard for Humans

- Control = Efficiency + Quality

- Where words matter

Summary

- High Growth- Financially

Strong- Strong New

Value with Product

- Increase Depth & Width

- Marketing Suite

What we do?

Vision for 2017

How did 2016 go?

- Hard for Humans

- Control = Efficiency + Quality

- Where words matter

Summary

- High Growth- Financially

Strong- Strong New

Value with Product

- Increase Depth & Width

- Marketing Suite

What we do?

How did 2016 go?

Vision for 2017

… and finally, we need your help

Honest Reviews Welcome

www.capterra.com/www.trustradius.comwww.g2crowd.com

Please Rate us

Thanks